The Effect of the Perceived Value of an E-Shopping Experience on the Purchase Decision Process in the Social E-Commerce

2014 ◽  
Author(s):  
Tarek Abdellatif ◽  
Jinene Chtioui
Keyword(s):  
Decision Process ◽  
Perceived Value ◽  
Purchase Decision ◽  
The Social ◽  
Shopping Experience

scholarly journals Pengaruh Social Media Marketing, Store Environment, Sales Promotion, dan Perceived Value Terhadap Purchase Decision Konsumen SOGO Department Store

2020 ◽  
Vol 4 (1) ◽  
pp. 36
Author(s):  
Priandy Yaputra
Keyword(s):  
Social Media ◽  
Research Method ◽  
Perceived Value ◽  
Department Store ◽  
Sales Promotion ◽  
Social Media Marketing ◽  
Purchase Decision ◽  
Independent Variables ◽  
The Social ◽  
Store Environment

This research was conducted to determine the effect of social media marketing, store environment, sales promotion, and perceived value to purchase decision SOGO Department Store. This research uses a quantitative method that is by distributing questionnaires to 100 respondents who have bought goods at SOGO in West Jakarta. The research method in this study used multiple regression analysis assisted by SPSS. The results of this study are known that simultaneously all independent variables have an influence on purchase decision. Partially, the variables of the store environment, sales promotion, and perceived value have a significant influence on consumer purchase decision, while the social media marketing variable do not significantly influence consumer purchase decision.

scholarly journals Consumer Trust as the Antecedent of Online Consumer Purchase Decision

Information ◽  
2021 ◽  
Vol 12 (4) ◽  
pp. 145
Author(s):  
Anas Hidayat ◽  
Tony Wijaya ◽  
Asmai Ishak ◽  
Putra Endi Catyanadika
Keyword(s):  
Questionnaire Survey ◽  
Service Providers ◽  
Perceived Value ◽  
Partial Least Square ◽  
Least Square ◽  
Consumer Trust ◽  
Purchase Decision ◽  
Internet Users ◽  
Online Consumer

The e-commerce industry in Indonesia is growing in line with the increasing number of internet users in Indonesia. Unfortunately, many internet users in Indonesia are still unsure about shopping online because of the lack of buyer trust with sellers and service providers. This study aims to identify the factors that influence online shop consumers to conduct transactions online. This research used a questionnaire survey distributed to customers who had ever used an online shop application. The sample used in this research was 468 respondents. The data collected was then analyzed using Partial Least Square. The results of this research indicated that trust, perceived value, and buying interest positively influence consumers’ decisions to purchase using an online shop application.

scholarly journals Examining the Antecedents of User Donation Intentions Toward Social Media Articles: Moderation Effects of Social Contagion

SAGE Open ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 215824402110063
Author(s):  
Isaac Owusu Asante ◽  
Jiaming Fang ◽  
Dennis Fiifi Darko ◽  
Hossin M. D. Altab
Keyword(s):  
Social Media ◽  
Nonprofit Organization ◽  
Perceived Value ◽  
Perceived Usefulness ◽  
Social Contagion ◽  
Moderation Effects ◽  
The Social ◽  
Academic Researchers ◽  
Perceived Enjoyment ◽  
Donation Intention

Donations to articles on social media, as a new behavior, have been trending in recent years. Unlike donations to a charitable and nonprofit organization or victims, donations to social media articles have been accorded minimal attention from academic researchers. From the stimuli–organism–response framework, this study proposed a model to investigate the factors that influence the donation intentions of users on social media toward articles. Our results demonstrate that the credibility of the article determines users’ donation intentions. The results also indicate that the perceived value (usefulness and enjoyment) of the article mediates the effects of article credibility on users’ donation intentions. The social contagion nature of the article is also proven to moderate the magnitude of impacts on donation intention by users’ perceived usefulness, perceived enjoyment, and perception of article credibility.

Digital and Social Media In the Purchase Decision Process

2012 ◽  
Vol 52 (4) ◽  
pp. 479-489 ◽  
Author(s):  
Todd Powers ◽  
Dorothy Advincula ◽  
Manila S. Austin ◽  
Stacy Graiko ◽  
Jasper Snyder
Keyword(s):  
Social Media ◽  
Decision Process ◽  
Purchase Decision

scholarly journals Social, Personal, Cultural and Psychological Influence Analysis of Samsung Smartphone Purchase Decision at Samsung Experience Store WTC Surabaya

2018 ◽  
Vol 1 (2) ◽  
pp. 99-112
Author(s):  
Arbi Illyasa ◽  
Arasy Alimudin
Keyword(s):  
Human Resources ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
The Social ◽  
Psychological Influences ◽  
Psychological Influence

Quality human resources are needed in obtaining the success of the company. This study aims to determine the analysis of social, personal, cultural and psychological influences on purchasing decisions of Samsung smartphones in Surabaya. The type of research used is quantitative research with a sample of 50 people who bought at Samsung Experience Store in Surabaya who filled out questionnaires which were already recorded customers. The data analysis technique used is multiple linear regression analysis. The results of the study show that social, personal, cultural and psychological influences simultaneously on purchasing decisions in Surabaya. As well as social, personal, cultural and psychological influences partially on the purchasing decisions of Samsung experiene store smartphones in Surabaya. The higher the social, personal, cultural and psychological well the higher the level of purchasing decisions.

scholarly journals Pengaruh Sosial Terhadap Keputusan Pembelian Produk Mie Instan Indomie (Studi Kasus di Kelurahan Telanaipura Kecamatan Telanaipura Jambi)

2020 ◽  
Vol 20 (3) ◽  
pp. 1067
Author(s):  
Denny Asmas ◽  
Ahmad Tarmizi
Keyword(s):  
Social Factors ◽  
Average Score ◽  
Purchase Decision ◽  
Decision Variable ◽  
Social Variables ◽  
Purchasing Decisions ◽  
Social Variable ◽  
The Social ◽  
Independent Variable ◽  
Instant Noodle

The increasing number of residents, especially in Telanaipura Village Telanaipura sub-district will have far-reaching implications also on the decision to purchase instant noodle products.  the background outlined above, can be taken to formulate a problem: How social variables affect the decision to buy Instant Indomie noodle products. The purpose of this study is as follows: To analyze the influence of social variables on the decision to buy instant indomie noodle products. To find out the social influence and purchasing decisions used the regression formula. The accumulated results of respondents' answers showed that on average, all respondents' answers showed that the purchase decision variable was at a pretty good level with an average score of 320. The accumulated respondent's response to social variables was 325.8. This value is in a fairly good interval class. This means that social factors are considered by consumers to consume instant indomie noodle food. determination coefficient or (R Square) of independent variable regression (Social Variable) to the Decision to Purchase indomie instant noodle products 0.643. social variable t-calculated value of 2,003, because the t-count value (2,003) is greater than t-Table (1,684) then at the error rate 5% Ho rejected Ha accepted

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