Public Relation and Mncs’ Corporate Social Responsibility

2011 ◽  
Author(s):  
Choundary Ram Motu
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Public Relation ◽  
Corporate Social

PERAN HUBUNGAN MASYARAKAT DALAM MENINGKATKAN CITRA PERUSAHAAN MELALUI PELAKSANAAN PROGRAM TANGGUNG JAWAB SOSIAL PERUSAHAAN

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Moh. Badrus Solichin
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Environmental Conservation ◽  
Public Relation ◽  
Persuasive Communication ◽  
Local Society ◽  
Public Company ◽  
Communication Activity ◽  
Conservation Activity ◽  
Corporate Social

Public relation is a communication activity that aims to build good image of company. Furthermore public relation is a planning that uses persuasive communication to influence society perception and a planning to influence society perception through the implementation of social responsibility program based on interrelationship communication to achieve the goodness between each other. As communication instrument with public, company social responsibility to society or well known as corporate social responsibility (CSR) is used to share positive effect of company for local society environment, environmental conservation activity and the result to the public. Respond and view to the company responsibility from several parts, costumer and society are used to be feedback to change company approach in managing environment and to improve company image that will influence on company profit improvement.Keywords: Public relation, Company image, corporate social responsibility.  

STRATEGI HUMAS PLN (PERSERO) WILAYAH SUMATERA SELATAN, JAMBI DAN BENGKULU (S2JB) DALAM MENGATASI KOMPLAIN MASYARAKAT TERHADAP PEMADAMAN LISTRIK DI WILAYAH PALEMBANG

2019 ◽  
Vol 13 (1) ◽  
pp. 11-19
Author(s):  
Ahmad Muhaimin ◽  
Budi Aji Raharjo
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Call Center ◽  
Qualitative Method ◽  
Electronic Media ◽  
Public Relation ◽  
The Subject ◽  
Corporate Social

The Blackout in Palembang region causes anger and disappointmen in society,.Which, caused complaints to PLN to get their electricity service back. The complain which comes from society accepted by call center 123 and Public Relations (PR) of PLN. The question of this research is how the strategy of Public Relation of PLN in handling complain of society about the turning off of Power in Palembang region? This research used decriptive qualitative method. The subject of this research is PR of PLN WS2JB Palembang. The focus of this research is the strategy of PR of PLN WS2JB in handling complain of society. after doing the lastview research is, the result that we get is PR of PLN WS2JB providing the place how to complain in verbal or non-verbal, and then do coorporation with Corporate Social Responsibility (CSR), Then giving information schedule of the turning off of power and electricity through media and legal letter by PLN for Giant customer, and the last one is apologize to the society if the power turned off suddenly/ accidently without informing in media, whether electronic media, social media, and print media. Pemadaman Listrik di wilayah Palembang membuat masyarakat menjadi kesal dan marah sehingga berdampak complain kepada pihak PLN agar menyalakan listrik secepatnya. Complain yang datang dari masyarakat diterima oleh call center 123 dan Humas PLN. Pertanyaan penelitian ini adalah Bagaimana Strategi Humas PLN (Persero) Wilayah Sumatera Selatan, Jambi dan Bengkulu (S2JB) dalam Mengatasi Komplain Masyarakat Terhadap Pemadaman Listrik di Wilayah Palembang: Penelitian ini menggunakan metode deskriptif kualitatif. Subjek pada penelitian ini adalah Humas PLN WS2JB Wilayah Palembang. Fokus penelitian adalah Strategi Humas PLN WS2JB dalam mengatasi complain masyarakat. Hasil Penelitian yang didapat adalah Humas PLN WS2JB menyediakan tempat pengaduan complain lisan dan non lisan, kemudian bekerja sama dengan Corporate Social Respondsblity (CSR), lalu memberikan informasi mengenai pemadaman listrik terencana melalui media dan surat resmi dari PLN untuk pelanggan tingkat besar, strategi yang terakhir meminta maaf kepada masyarakat bila terjadi pemadaman yang tidak terencana melalui media cetak, elektronik dan media sosial

Komunikasi Corporate Social Responsibility Melalui Media Massa Online

2019 ◽  
Vol 11 (2) ◽  
pp. 129-143
Author(s):  
Revita Tri Sulastri ◽  
Wulan Herdiningsih
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Public Relation ◽  
Corporate Social

Persaingan antar perusahaan yang ketat menuntut perusahaan untuk menjadi yang terdepan dan mendapatkan penilaian positif dari masyarakat yang berujung dengan peningkatan citra perusahaan. Perusahaan berusaha menyenangkan masyarakat dan stakeholder dengan melakukan hal-hal positif, inovatif dan menunjukkan prestasi-prestasi yang baik kepada publik. Salah satu caranya adalah melaksanakan kegiatan Corporate Social Responsibility dan melakukan pelaporan kegiatan di media massa online. Kemudahan transparansi kegiatan bisnis ini dilakukan karena adanya perkembangan teknologi komunikasi dan informasi yang dapat dengan mudah menjadi jembatan informasi dari perusahaan ke masyarakat sekaligus sebagai sarana menjalankan tujuan atau peran Public Relation dengan mudah. Pelaporan aktivitas CSR inipun dapat mengungkapkan bahwa keberadaan perusahaan tidak hanya untuk memaksimalkan kekayaan pemilik, namun juga melayani kepentingan stakeholder seperti mayasrakat, karyawan, dan pemerintah seperti yang disampaikan oleh teori Stakeholder. PT. PLN (Persero) Distribusi Jawa Tengah dan D.I.Y merupakan perusahaan yang turut melakukan kegiatan Corporate Social Responsibility serta mempublikasikannya di media massa online. Riset ini bertujuan untuk menganalisis isi pesan dalam berita CSR PT. PLN Jawa Tengah yang ada di media massa online Tribunjateng.com menggunakan tipe penelitian deskriptif dengan menggunakan metode kuantitatif dan pendekatan analisis isi terhadap 28 berita terkait kegiatan CSR PT. PLN (Persero) Distribusi Jawa Tengah dan D.I.Y. Penelitian berfokus pada aktivitas yang ada pada berita CSR perusahaan serta kecenderungan isi pesan dibagi menjadi empat indikator yaitu tanggung jawab, program, manfaat dan tujuan CSR. Hasil penelitian mengungkapkan kecenderungan isi berita pada berita CSR paling banyak membahas mengenai Program CSR dengan persentase 46,4% sebanyak 13 berita, Tanggung Jawab CSR sebanyak 32.3%, Manfaat sebanyak 7.1% dan Tujuan CSR sebanyak 14.3%.

scholarly journals The Effects of Corporate Social Responsibility (CSR) Fit and CSR Consistency on Company Evaluation: The Role of CSR Support

2018 ◽  
Vol 10 (8) ◽  
pp. 2956 ◽  
Author(s):  
Dongho Yoo ◽  
Jieun Lee
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Image ◽  
Public Relation ◽  
Multiple Regressions ◽  
Corporate Social ◽  
A Company

With growing interest in corporate social responsibility (CSR), companies are utilizing it as a public relation (PR) tool for corporate image change. Previous research suggests that the fit between a company and CSR activity is a key determinant of CSR success. They show that, the higher the CSR fit, the more positive the consumers’ evaluations are. However, although many companies undertake various CSR activities, there is no research examining the effect of consistency among various CSR activities. In addition, there is a lack of explanation for cases where consumers positively evaluate low CSR fit. In this study, we examine CSR fit, consistency among various CSR activities (CSR consistency), and the degree of consumer support for CSR activities (CSR support). Our multiple regressions show that higher the CSR support, the more positive is the consumer’s evaluation of the company. In addition, when CSR support is high, the effect of CSR fit and CSR consistency on company evaluations is insignificant. However, when consumer support for CSR activities is low, company evaluations are positive only when both CSR fit and CSR consistency are high. In addition, the influence of three variables on company evaluation is mediated by CSR motives. Finally, we discuss the implications of this study.

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