scholarly journals The Effects of Corporate Social Responsibility (CSR) Fit and CSR Consistency on Company Evaluation: The Role of CSR Support

2018 ◽  
Vol 10 (8) ◽  
pp. 2956 ◽  
Author(s):  
Dongho Yoo ◽  
Jieun Lee
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Image ◽  
Public Relation ◽  
Multiple Regressions ◽  
Corporate Social ◽  
A Company

With growing interest in corporate social responsibility (CSR), companies are utilizing it as a public relation (PR) tool for corporate image change. Previous research suggests that the fit between a company and CSR activity is a key determinant of CSR success. They show that, the higher the CSR fit, the more positive the consumers’ evaluations are. However, although many companies undertake various CSR activities, there is no research examining the effect of consistency among various CSR activities. In addition, there is a lack of explanation for cases where consumers positively evaluate low CSR fit. In this study, we examine CSR fit, consistency among various CSR activities (CSR consistency), and the degree of consumer support for CSR activities (CSR support). Our multiple regressions show that higher the CSR support, the more positive is the consumer’s evaluation of the company. In addition, when CSR support is high, the effect of CSR fit and CSR consistency on company evaluations is insignificant. However, when consumer support for CSR activities is low, company evaluations are positive only when both CSR fit and CSR consistency are high. In addition, the influence of three variables on company evaluation is mediated by CSR motives. Finally, we discuss the implications of this study.

PERAN CORPORATE SOCIAL RESPONSIBILITY (CSR) DALAM MENINGKATKAN PEMBERDAYAAN MASYARAKAT DESA GEMAWANG KECAMATAN JAMBU

2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Anafil Indriya ◽  
Maya Aresteria ◽  
Stacia Reviany Mege
Keyword(s):  
Corporate Social Responsibility ◽  
Community Development ◽  
Social Responsibility ◽  
Research Method ◽  
Living Standards ◽  
Sources Of Information ◽  
Participation Level ◽  
Corporate Social ◽  
A Company

Corporate Social Responsibility (CSR) is the responsibility of a company to commit to running a business ethically, morally, and contributing to economic development and improving people's lives. Gemawang Village, Jambu Regency, Ambawara, is one of the locations for CSR recipients. This location is the object of this research. This study aims to analyze the role of CSR in enhancing community development, as well as to find out the obstacles faced by companies in increasing community development through CSR. This research method uses qualitative methods, where there are several key informants as sources of information. The indicators used in this study are the level of effectiveness, level of suitability, level of participation, level of empowerment, and level of sustainability. Based on the results of research in Gemawang Village, Jambu District, it can be concluded that CSR assistance provided by the company can improve community development and living standards. Keywords: CSR, Corporate Social Responsibility, Level of Effectiveness, Level of Empowerement

scholarly journals CORPORATE SOCIAL RESPONSIBILITY AS A CORPORATE GREEN ACCOUNTING IMPLEMENTATION

2021 ◽  
Vol 3 (2) ◽  
pp. 178-185
Author(s):  
Rahma Sandhi Prahara ◽  
Diah Syifaul A'yuni
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
New Paradigm ◽  
Green Accounting ◽  
Business Decisions ◽  
The Right ◽  
Corporate Social ◽  
The Impact ◽  
A Company

The phenomenon of environmental multicrisis occurring today has created a new paradigm of Green Accounting. The concept of Green Accounting directs corporations to make business decisions at an advantage that not only leads to profit orientation but also to the environment and society around the company. Of course, the domino effect of these concerns and considerations is that corporate sacrifices in the form of assets / assets may even be more than that. The role of corporations in supporting Green Accounting is the implementation of Corporate Social Responsibility (CSR). CSR is the moral responsibility of a company to its social, economic, and environmental strategies because of the impact of its operations so that it is expected to contribute benefits to society and the environment. If it is related to Green Accounting, then this will be the right concept to support the 2030 SDGs program.

Reducing skepticism about corporate social responsibility: roles of gender and agentic-communal orientations

2019 ◽  
Vol 36 (1) ◽  
pp. 189-196 ◽  
Author(s):  
Kevin P. Newman ◽  
Rebecca K. Trump
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Target Market ◽  
Content Type ◽  
And Gender ◽  
The Individual ◽  
Corporate Social ◽  
A Company ◽  
Practical Implications

Purpose Companies are increasingly emphasizing corporate social responsibility (CSR). However, consumers are often skeptical of the sincerity of companies’ CSR claims, particularly when the claim comes directly from the company. This paper aims to demonstrate how to reduce consumer CSR skepticism by examining the role of a company spokesperson’s gender and gender-related characteristics. Design/methodology/approach Two between-subjects experiments with a combined total of 329 participants examined how consumers’ levels of CSR skepticism are affected depending on the gender of the consumer and the gender and gender-related characteristics of the company’s CSR spokesperson. Findings Study 1 finds that a female (vs male) spokesperson generally elicits less CSR skepticism. However, Study 2 expands on this to demonstrate that consumers are less skeptical of a company’s CSR efforts when they are promoted by a spokesperson who exhibits gender-related characteristics that match, or are typically associated with, the individual consumer’s gender. Practical implications Brands often face difficulties in successfully promoting their own CSR efforts to skeptical consumers. These findings should guide companies and their brands in choosing ideal spokespeople for making effective, sincere CSR claims, depending on the target market. Originality/value This research is the first to identify the important role of gender in consumers’ perceptions of CSR sincerity. Thus, it provides practically-oriented strategies that may mitigate a growing consumer CSR skepticism that exists in today’s marketplace.

scholarly journals Maqasid al-Shari`ah, Maslahah, and Corporate Social Responsibility

2007 ◽  
Vol 24 (1) ◽  
pp. 25-45 ◽  
Author(s):  
Asyraf Wajdi Dusuki ◽  
Nurdianawati Irwani Abdullah
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
The Public ◽  
Trade Offs ◽  
Conceptual Clarity ◽  
The Many ◽  
Business In Society ◽  
Corporate Social ◽  
A Company

The doctrine of corporate social responsibility (CSR), which has emerged and developed rapidly as a field of study, is a framework for the role of business in society. It sets standards of behavior to which a company must subscribe in order to impact society in a positive and productive manner while abiding by values that exclude seeking profit at any cost. Despite the many attempts to construe CSR initiatives, it remains open to wide criticism for its inherent problems via-à-vis justification, conceptual clarity, and possible inconsistency. These problems are more acute when it comes to implementing and operationalizing CSR on the ground, especially in a situation that involves trade-offs. This paper offers an instructive understanding of CSR from an Islamic perspective. In particular, the implication of maqasid al-Shari`ah (the Shari`ah’s objectives) and the application of maslahah (the public good) to CSR are discussed in detail to shed light on how Islam’s holistic and dynamic perception of CSR take into consideration reality and ever-changing circumstances. These principles also provide a better framework that managers can use when faced with potential conflicts arising from the diverse expectations and interests of a corporation’s stakeholders.

scholarly journals Maqasid al-Shari`ah, Maslahah, and Corporate Social Responsibility

2007 ◽  
Vol 24 (1) ◽  
pp. 25-45
Author(s):  
Asyraf Wajdi Dusuki ◽  
Nurdianawati Irwani Abdullah
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
The Public ◽  
Trade Offs ◽  
Conceptual Clarity ◽  
The Many ◽  
Business In Society ◽  
Corporate Social ◽  
A Company

The doctrine of corporate social responsibility (CSR), which has emerged and developed rapidly as a field of study, is a framework for the role of business in society. It sets standards of behavior to which a company must subscribe in order to impact society in a positive and productive manner while abiding by values that exclude seeking profit at any cost. Despite the many attempts to construe CSR initiatives, it remains open to wide criticism for its inherent problems via-à-vis justification, conceptual clarity, and possible inconsistency. These problems are more acute when it comes to implementing and operationalizing CSR on the ground, especially in a situation that involves trade-offs. This paper offers an instructive understanding of CSR from an Islamic perspective. In particular, the implication of maqasid al-Shari`ah (the Shari`ah’s objectives) and the application of maslahah (the public good) to CSR are discussed in detail to shed light on how Islam’s holistic and dynamic perception of CSR take into consideration reality and ever-changing circumstances. These principles also provide a better framework that managers can use when faced with potential conflicts arising from the diverse expectations and interests of a corporation’s stakeholders.

Hubungan Strategi Komunikasi Corporate Social Responsibility dengan Pembentukan Citra Perusahaan

2019 ◽  
Vol 2 (6) ◽  
pp. 773
Author(s):  
Fathimah Zahra Karballa ◽  
Sarwititi Sarwoprasodjo
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Qualitative Data ◽  
Corporate Image ◽  
Communication Strategy ◽  
Quantitative Approach ◽  
Message Source ◽  
The Subject ◽  
Corporate Social ◽  
A Company

Corporate image is an important thing for a company that always needs to be built and maintained in the community. One of the important things in the effort of forming corporate image is the communication of company activity especially CSR activity. CSR activities are important because in this case, companies can engage directly with the community around the factory. Communicating the company's CSR activities by applying the chosen communication strategy by the company that adapts to the condition of the community The purpose of this research is to identify the communication strategy of CSR and corporate characteristic as message source with corporate image. The subject of this research is the community around PTPN VIII in Patengan Village, Rancabali Sub District, Bandung District. This research used a quantitative approach supported by qualitative data. The technique analysis using correlation test. The result shows a relation between the communication strategy of CSR and corporate characteristic as message source with corporate image. Keywords : Communication Strategy, Corporate Image, Corporate Social Responsibility. ABSTRAK Citra perusahaan merupakan suatu hal penting bagi perusahaan yang senantiasa perlu dibangun dan dipertahankan di masyarakat. Salah satu hal yang penting dalam upaya pembentukan citra perusahaan ialah pelaporan aktifitas perusahaan terutama aktifitas CSR. Aktifitas CSR menjadi penting karena dalam hal inilah perusahaan dapat terlibat secara langsung dengan masyarakat sekitar. Pelaporan aktifitas CSR perusahaan dilakukan dengan menerapkan strategi komunikasi yang dipilih oleh perusahaan yang menyesuaikan dengan kondisi masyarakat sekitarnya. Tujuan dari penelitian ini adalah untuk mengidentifikasi hubungan strategi komunikasi CSR dan karakteristik perusahaan sebagai pengirim pesan dengan citra perusahaan. Subjek penelitian ini merupakan masyarakat sekitar Pabrik PTPN VIII di Desa Patengan, Kecamatan Rancabali, Kabupaten Bandung. Penelitian ini menggunakan pendekatan kuantitatif yang didukung oleh data kualitatif. Teknik yang digunakan adalah uji korelasi. Hasil penelitian ini menunjukkan bahwa terdapat hubungan antara strategi komunikasi CSR dan karakteristik pengirim pesan dengan citra perusahaan. Kata Kunci : Citra Perusahaan, Corporate Social Responsibility, Strategi Komunikasi.

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