Consumer Behavior Modeling and Discount Program Profitability

2011 ◽  
Author(s):  
Kahlil Simeon Philander
2021 ◽  
Vol 27 (2) ◽  
pp. 417-429
Author(s):  
Denis Yu. RAZUMOVSKII

Subject. The article discusses the financial behavior of households, and financial decisions. Objectives. I model patterns of households' financial behavior, referring the impact of stress factors on financial decisions. Methods. The financial behavior was analyzed through approaches proposed by D. Kahneman, A. Tversky and R. Thaler. However, instead of experiments, I rely upon surveys evaluating the financial literacy and behavior of people in the Sverdlovsk Oblast via social networks and conduct my research as a member of the task force of the Regions Center for Financial Literacy at the Ural State University of Economics. I took part in the preparation of questionnaires. Results. I proposed model patterns of financial behavior and substantiate what determines the behavioral pattern of people in distress. I also conclude that the impact of the COVID-19 on the financial and consumer behavior of people triggers destabilizing effects for the macroeconomic situation. Conclusions. Financial behavior modeling will help forecast financial and consumer shocks when the macroeconomic situation is destabilized, thus transforming the social policy.


2017 ◽  
Vol 13 (4) ◽  
pp. 61-77 ◽  
Author(s):  
Oleksandr Dorokhov ◽  
Liudmyla Dorokhova ◽  
Milica Delibasic ◽  
Justas Streimikis

2011 ◽  
Vol 57 (2) ◽  
pp. 962-969 ◽  
Author(s):  
A. Fong ◽  
Baoyao Zhou ◽  
S. Hui ◽  
Guan Hong ◽  
The Do

1987 ◽  
Vol 32 (9) ◽  
pp. 795-796
Author(s):  
Thomas K. Srull
Keyword(s):  

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