The Influence of Visual and Verbal Elements of Package Design on Consumption Value and Message Involvement : An Empirical Study of a High-Involvement Product.

Kim,Kyung-Sun;  Song-Yi Suh;  서구원

doi:10.21326/ksdt.2016..53.021

The Influence of Visual and Verbal Elements of Package Design on Consumption Value and Message Involvement : An Empirical Study of a High-Involvement Product.

Journal of Korea Design Forum ◽

10.21326/ksdt.2016..53.021 ◽

2016 ◽

Vol null (53) ◽

pp. 251-260 ◽

Cited By ~ 1

Author(s):

Kim,Kyung-Sun ◽

Song-Yi Suh ◽

서구원

Keyword(s):

Empirical Study ◽

High Involvement ◽

Package Design ◽

Message Involvement ◽

Consumption Value

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The Influence of Package Design of a Low-Involvement Product on Consumption Value, Message Involvement, and Consumer Attitude

A Journal of Brand Design Association of Korea ◽

10.18852/bdak.2016.14.3.73 ◽

2016 ◽

Vol 14 (3) ◽

pp. 73-82 ◽

Cited By ~ 3

Author(s):

Kim,Kyung-Sun ◽

서송이 ◽

서구원

Keyword(s):

Consumer Attitude ◽

Package Design ◽

Message Involvement ◽

Consumption Value

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Notice of Retraction: Empirical study of promoting the enterprise competitiveness via high-involvement innovation

2011 2nd International Conference on Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC) ◽

10.1109/aimsec.2011.6011316 ◽

2011 ◽

Author(s):

Guohong Zhou ◽

Ting Cao

Keyword(s):

Empirical Study ◽

High Involvement ◽

Enterprise Competitiveness

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Opinion Leaders Go Online

Advances in E-Business Research - E-Retailing Challenges and Opportunities in the Global Marketplace ◽

10.4018/978-1-4666-9921-2.ch008 ◽

2016 ◽

pp. 145-166 ◽

Cited By ~ 1

Author(s):

Agostino Vollero ◽

Alfonso Siano ◽

Domenico Sardanelli

Keyword(s):

Empirical Study ◽

Social Influence ◽

Opinion Leaders ◽

Opinion Leadership ◽

Purchase Decisions ◽

Buying Behavior ◽

High Involvement ◽

Early Adoption ◽

Online Buying

“Social influence” in innovative e-retailing environments increasingly seems to have an important impact on online buying behavior. This chapter addresses this issue, focusing on the role of online opinion leaders. The opinion leadership construct has been associated with innovative behavior as well as with the early adoption of electronic shopping technologies. Despite these assumptions, little is known about online opinion leaders and their characteristics in e-retailing environments. The aim of the chapter is twofold: to identify the main features of opinion leaders in digital contexts and, by means of an exploratory empirical study, to analyse whether they have an impact on the purchase decisions of high involvement products, by explaining from where opinion leaders derive their skills.

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