scholarly journals The Influence of Package Design on Customer Purchase Decisions: An Empirical Study of the Low-Involvement Product

2015 ◽  
Vol null (49) ◽  
pp. 55-64
Author(s):  
Kim,Kyung-Sun ◽  
Suh Song Yi ◽  
서구원
Keyword(s):  
Empirical Study ◽  
Purchase Decisions ◽  
Package Design

Opinion Leaders Go Online

2016 ◽  
pp. 145-166 ◽  
Author(s):  
Agostino Vollero ◽  
Alfonso Siano ◽  
Domenico Sardanelli
Keyword(s):  
Empirical Study ◽  
Social Influence ◽  
Opinion Leaders ◽  
Opinion Leadership ◽  
Purchase Decisions ◽  
Buying Behavior ◽  
High Involvement ◽  
Early Adoption ◽  
Online Buying

“Social influence” in innovative e-retailing environments increasingly seems to have an important impact on online buying behavior. This chapter addresses this issue, focusing on the role of online opinion leaders. The opinion leadership construct has been associated with innovative behavior as well as with the early adoption of electronic shopping technologies. Despite these assumptions, little is known about online opinion leaders and their characteristics in e-retailing environments. The aim of the chapter is twofold: to identify the main features of opinion leaders in digital contexts and, by means of an exploratory empirical study, to analyse whether they have an impact on the purchase decisions of high involvement products, by explaining from where opinion leaders derive their skills.

scholarly journals Purchase Decisions of Greek Consumers: An Empirical Study

2014 ◽  
Vol 9 ◽  
pp. 456-465 ◽  
Author(s):  
Iason Papafotikas ◽  
Dimitrios Chatzoudes ◽  
Irene Kamenidou
Keyword(s):  
Empirical Study ◽  
Purchase Decisions

scholarly journals Advert Exposure on Consumer Purchase Decisions: An Empirical Study on MTN Nigeria

2015 ◽  
pp. 1-9 ◽  
Author(s):  
Aka Deborah ◽  
◽  
Okorie Nelson ◽  
Kehinde Joseph ◽  
◽  
...  
Keyword(s):  
Empirical Study ◽  
Purchase Decisions

Effects of Peer Consumption on Hedonic Purchase Decisions

2015 ◽  
Vol 43 (7) ◽  
pp. 1085-1099 ◽  
Author(s):  
Eunsoo Baek ◽  
Ho Jung Choo
Keyword(s):  
Decision Making ◽  
Empirical Study ◽  
Purchase Intention ◽  
Purchase Decisions ◽  
Korean Women ◽  
Purchasing Behavior ◽  
Hedonic Consumption ◽  
Self Construal ◽  
Consumption Situation ◽  
Hedonic Products

We investigated how peer consumption of goods influences consumers' decision making. Focusing on hedonic products with emotional, experiential, but functional benefits, we conducted an empirical study with 200 Korean women aged in their 20s. Utilizing self-construal as the moderator, results indicated that when participants viewed their peers' consumption, interdependent people displayed greater purchase intention, whereas independent people exhibited nonsignificant changes in purchasing behavior. Avoidance of similarity tendency further explained why peer consumption enhanced the purchase intention of interdependents who placed a low value on avoidance of similarity, whereas the absence of peer consumption enhanced the purchase intention of independents who placed a high value on avoiding similarity. The results supported our hypothesis that, in a hedonic consumption situation, the presence of peer consumption influences consumers' purchase decisions.

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