scholarly journals The Evaluation of Aesthetic Values on the Two-Dimensional Visual Design Structure: Food Packaging Design

2018 ◽  
Vol 17 ◽  
pp. 139-166
Author(s):  
Raja Intan Suhaylah ◽  
◽  
Azman Bidin ◽  
Yan Peng Lim ◽  
◽  
...  
Keyword(s):  
Food Packaging ◽  
Visual Design ◽  
Two Dimensional ◽  
Packaging Design ◽  
Design Structure ◽  
Aesthetic Values

scholarly journals Factor Analysis of Packaging Visual Design for Happiness on Organic Food—Middle-Aged and Elderly as an Example

2019 ◽  
Vol 11 (12) ◽  
pp. 3267 ◽  
Author(s):  
Jui-Che Tu ◽  
Hsing-Tzu Chang ◽  
Shu-Bei Chen
Keyword(s):  
Food Packaging ◽  
Organic Food ◽  
Differential Method ◽  
Visual Design ◽  
Survey Method ◽  
Visual Images ◽  
Middle Aged ◽  
Environment Friendly ◽  
Design Elements ◽  
Packaging Design

This study explored the visual images that affect middle-aged and elderly consumer groups in organic food packaging design, and summarized the happiness of visual design elements for organic food as a reference for design. This study used expert interviews, the KJ method to collect image vocabulary and select representative samples, and the Semantic Differential method (SD method) to evaluate the happiness image of organic food. Then, the questionnaire survey method was used to investigate the subjects’ attention regarding happiness in the visual design elements of organic food. This study adopted one-way ANOVA to understand the differences of consumers’ visual images for different organic food packages. The results show that the living patterns of the consumer groups in organic food packaging design can be classified into four groups. The “Self-actualization Group” thinks that happiness organic food packaging is healthy, reassuring, environment-friendly, healing, comfortable, and novel. The “Caring for Health Group” believes that happiness organic food packaging is healthy, reassuring, and environmentally friendly. The “Lohas Food Safety Group” believes that happiness organic food is packaged in a healthy, simple, and environment-friendly way. The “Extroverted Loyalty Group” believes that happiness organic food packaging is healthy, comfortable, professional, simple, environment-friendly, and novel.

Applications of two-dimensional materials in food packaging

2021 ◽  
Vol 110 ◽  
pp. 443-457
Author(s):  
Yadong Yu ◽  
Jie Zheng ◽  
Jingchen Li ◽  
Lingxia Lu ◽  
Jinyuan Yan ◽  
...  
Keyword(s):  
Food Packaging ◽  
Two Dimensional ◽  
Two Dimensional Materials

Transparent choices: communicating packaged food content to children

2017 ◽  
Vol 16 (1) ◽  
pp. 57-74 ◽  
Author(s):  
Meaghan Brierley ◽  
Charlene Elliott
Keyword(s):  
Information Needs ◽  
Food Packaging ◽  
Food Choices ◽  
Thinking Skills ◽  
Critical Thinking Skills ◽  
Healthy Foods ◽  
Children’S Perspectives ◽  
Packaging Design ◽  
Food Content ◽  
Packaged Food

Focusing on how children make food choices, this article presents research to support efforts to meet children’s information needs when it comes to food packaging. Using focus groups, the authors examine children’s perspectives on ‘most healthy’ and ‘least healthy’ packaged food. Findings reveal that children understand whole foods as ‘healthy’ foods, use the Nutrition Facts label to guide their decisions, and interpret package visuals as literal descriptions of what a food contains. These findings provide evidence-based support to improve food packaging design regulations. Finally, the authors call for transparent visual communication strategies, which aim to improve the critical thinking skills of children, and provide a foundation for informed decision-making across a lifetime.

scholarly journals EVALUASI EYE TRACKING TERHADAP PERSEPSI WARNA DAN GAMBAR PADA PRIMARY DISPLAY PANEL KEMASAN

2021 ◽  
Vol 20 (1) ◽  
pp. 91-103
Author(s):  
Wirania Swasty ◽  
Arry Mustikawan ◽  
Moh. Isa Pramana Koesoemadinata
Keyword(s):  
Eye Tracking ◽  
Food Packaging ◽  
Decision Making Process ◽  
Data Recording ◽  
Literature Study ◽  
Packaging Design ◽  
Recording Process ◽  
Teenagers And Young Adults ◽  
Primary Display ◽  
Snack Products

 Home industry food packaging displayed on shelves in stores will compete with products from other brands that areplaced close together. In order to attract consumers’ attention and assist them in the purchasing decision-making process, packaging that has a competitive advantage is needed. This research is limited to the Primary Display Panel (PDP) packaging of home industry banana chips. In previous studies, the research used was quantitative, but this does not reveal the whole story. The data recording process can support “what” the participant looks at but does not reveal “why” they look at it. For this reason, this research is aimed to establish a broader understanding of what participants perceive of the packaging design seen using eye tracking methods and why it happened. This study uses qualitative approach. Thestudy consists of three phases: literature study, eye tracking data recording, and data processing and interviews analyzedusing content analysis. The result is colors and images are perceived to be the same by teenagers and young adults. There is no connection between likes and dislikes for colors/images with colors preference in choosing snack products. The results can be used by producers and packaging designers to create packages that generate consumer purchase interest.

Application of Shannon’s entropy-analytic hierarchy process (AHP) for the selection of the most suitable starch as matrix in green biocomposites for takeout food packaging design

BioResources ◽  
2020 ◽  
Vol 15 (2) ◽  
pp. 4065-4088
Author(s):  
H. N. Salwa ◽  
S. M. Sapuan ◽  
M. T. Mastura ◽  
M. Y. M. Zuhri
Keyword(s):  
Analytic Hierarchy Process ◽  
Food Packaging ◽  
Shannon’S Entropy ◽  
Rice Starch ◽  
Sago Starch ◽  
Analytic Hierarchy ◽  
Design Elements ◽  
Packaging Design ◽  
Shannon's Entropy ◽  
Hierarchy Process

Starch is a natural polymer and eligible for short-term, single-use food packaging applications. Nevertheless, different starches have different features and properties determined by their botanical plant origins. This paper presents an approach that combines Shannon’s entropy and the Analytic Hierarchy Process method to aid the selection process of starch as matrix in green biocomposites for takeout food packaging design. The proposed selection system ranks alternative starches in terms of the key design elements, i.e. strength, barrier property, weight, and cost. Shannon’s entropy established corresponding weight values for the indicators selected. Six starches: wheat, maize, potato, cassava, sago, and rice were appraised using gathered data from the literature to determine their suitability as a more sustainable option. This study found that sago starch obtained the highest priority score of 26.8%, followed by rice starch (20.2%). Sensitivity analysis was then carried out to further verify the results; sago starch was at the top rank for five of six different scenarios tested. The results showed that sago starch is the starch that can best satisfy the design requirements. Despite the results attained, the selection framework used could be enhanced with a more comprehensive attributes assessment and extensive dataset.

Painting, aesthetics of

2018 ◽  
Author(s):  
Robert Hopkins
Keyword(s):  
Picture Plane ◽  
Essential Elements ◽  
Two Dimensional ◽  
Art Forms ◽  
The Aesthetic ◽  
Aesthetic Values ◽  
Dimensional Picture ◽  
Do So ◽  
The Way

Why care about painting as an art? Does it offer to engage our aesthetic interest in ways that other art forms do not, or does it merely reproduce the aesthetic satisfactions they provide? Most paintings involve both marks on a surface, and something represented by those marks. Some attempts to say what is distinctive about painting concentrate on the former feature, understanding the art as an exploration of the two-dimensional picture plane. Others concentrate on the representational aspect, seeking to find something special about the things painting can represent, or the way in which it achieves this. The most promising approaches acknowledge both aspects, and do so as essential elements in the experiencewe have of painting. One such approach turns on the idea that the configurational aspect ‘inflects’ the representational, so that what we see in the picture itself somehow involves the marks from which the painting is composed. Another sees painting as offering aesthetic values found elsewhere, but in a distinctive form. Taking seriously the idea of our experience of painting also helps us to say something about a set of paintings we are otherwise in danger of ignoring - abstract works.

Painting, aesthetics of

2018 ◽  
Author(s):  
Robert Hopkins
Keyword(s):  
Picture Plane ◽  
Essential Elements ◽  
Two Dimensional ◽  
Art Forms ◽  
The Aesthetic ◽  
Aesthetic Values ◽  
Dimensional Picture ◽  
The Way

Why care about painting as an art? Does it offer to engage our aesthetic interest in ways that other art forms do not, or does it merely reproduce the aesthetic satisfactions they provide? Most paintings involve both marks on a surface, and something represented by those marks. Some attempts to say what is distinctive about painting concentrate on the former feature, understanding the art as an exploration of the two-dimensional picture plane. Others concentrate on the representational aspect, seeking to find something special about the things painting can represent, or the way in which it achieves this. The most promising approach acknowledges both aspects, and does so as essential elements in the experience we have of painting. If successful, this allows us to see painting as offering aesthetic values found elsewhere, but in a distinctive form. It also helps us to say something about a set of paintings we are otherwise in danger of ignoring – abstract works.

scholarly journals Research on Visualization of Infographic Design under User Experience Thinking

2020 ◽  
Vol 179 ◽  
pp. 02013
Author(s):  
Yi Zou ◽  
Na Qi
Keyword(s):  
User Experience ◽  
Information Visualization ◽  
Visual Design ◽  
Current Status ◽  
Two Dimensional ◽  
Continuous Development ◽  
Dynamic Information ◽  
Production Methods ◽  
Complex Information ◽  
Visualization Technology

The visual design of the infographic is designed to compress complex information and present it to the audience through an intuitive and easy-to-understand expression, so that they can effectively absorb the content therein. With the continuous development of science and information visualization technology, the production methods and presentation forms of information charts have become more and more abundant, and the direction from two-dimensional information charts to multi-dimensional information charts and dynamic information charts has continuously evolved. This paper cuts in from the perspective of user experience, and proposes optimization suggestions for the current status of visual design of infographics.

scholarly journals Decisions on Recycling or Waste: How Packaging Functions Affect the Fate of Used Packaging in Selected Swedish Households

2018 ◽  
Vol 10 (12) ◽  
pp. 4794 ◽  
Author(s):  
Helén Williams ◽  
Fredrik Wikström ◽  
Katarina Wetter-Edman ◽  
Per Kristensson
Keyword(s):  
Food Packaging ◽  
Consumer Behaviour ◽  
Decision Making Process ◽  
Life Cycle Assessments ◽  
Packaging Design ◽  
Verbal Responses ◽  
Explorative Study ◽  
Recycling Systems ◽  
Rich Data ◽  
Complex Matter

The intention of this paper is to learn more about why consumers choose whether or not to recycle, with special attention given to the functions of the packaging itself, in order to provide suggestions for improvements in packaging design, recycling systems and the environmental assessment of different packaging designs. The study focussed on ten households in Sweden that where motivated to participate in the study in order to gain an understanding of the complex matter of this decision-making process. The intention of implementing an interview-based qualitative study was to gain rich data and to reach beyond the respondents’ immediate verbal responses. The respondents were interviewed with open-ended questions, which were supported with pictures of packaging; additionally, their waste bins were examined. This explorative study suggests a set of obstacles that cause consumers to dispose of packaging relating to the functions of packaging. The different obstacles that determine whether or not packaging is recycled were organised according to three different themes: the attitude towards cleanliness, the effort required to clean and sort and uncertainties about the best environmental alternative. The different functions of packaging do in fact influence all of the identified themes and; therefore, influence the decisions consumers make with regards to the recycling of specific packaging. The identified packaging functions were easy to separate different materials, easy to separate different parts, easy to clean, easy to empty, easy to reseal, easy to compress and communication regarding recycling. Consumer behaviour with regards to specific packaging functions and recycling should be further investigated. It should also be considered for inclusion in design processes, to increase the chance of materials being recycled, and in food-packaging life-cycle assessments, to provide results that align more closely with reality.

Quantification of Classical Gestalt Principles in Two-Dimensional Product Representations

2015 ◽  
Vol 137 (9) ◽  
Author(s):  
José E. Lugo ◽  
James P. Schmiedeler ◽  
Stephen M. Batill ◽  
Laura Carlson
Keyword(s):  
Product Design ◽  
Design Process ◽  
Formal Method ◽  
Visual Design ◽  
Design Parameters ◽  
Two Dimensional ◽  
Mathematical Functions ◽  
Gestalt Principles ◽  
Visual Appearance

Gestalt principles have previously served as qualitative guidelines for good visual design in art, architecture, and product design. This paper introduces a formal method to quantify classical Gestalt principles (proximity, continuity, closure, symmetry, parallelism, and similarity) for two-dimensional product representations. With the approach, designers use their judgment to divide a 2D representation of a new concept or existing design into its key atomistic elements, identify the most appropriate Gestalt principles that apply to the grouping of those elements, and then can objectively quantify the design’s adherence to those principles using mathematical functions of the design parameters. This quantification provides a tool to augment a design team’s own subjective interpretations in evaluating and communicating a product’s visual appearance at any stage of or throughout the design process.

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