Quantification of Classical Gestalt Principles in Two-Dimensional Product Representations

2015 ◽  
Vol 137 (9) ◽  
Author(s):  
José E. Lugo ◽  
James P. Schmiedeler ◽  
Stephen M. Batill ◽  
Laura Carlson
Keyword(s):  
Product Design ◽  
Design Process ◽  
Formal Method ◽  
Visual Design ◽  
Design Parameters ◽  
Two Dimensional ◽  
Mathematical Functions ◽  
Gestalt Principles ◽  
Visual Appearance

Gestalt principles have previously served as qualitative guidelines for good visual design in art, architecture, and product design. This paper introduces a formal method to quantify classical Gestalt principles (proximity, continuity, closure, symmetry, parallelism, and similarity) for two-dimensional product representations. With the approach, designers use their judgment to divide a 2D representation of a new concept or existing design into its key atomistic elements, identify the most appropriate Gestalt principles that apply to the grouping of those elements, and then can objectively quantify the design’s adherence to those principles using mathematical functions of the design parameters. This quantification provides a tool to augment a design team’s own subjective interpretations in evaluating and communicating a product’s visual appearance at any stage of or throughout the design process.

Coordination of Product Design Process in View of Product and Organizational Structures

2012 ◽  
Author(s):  
Kazuya Oizumi ◽  
Kazuhiro Aoyama
Keyword(s):  
Product Design ◽  
Design Process ◽  
Organizational Structures ◽  
Design Parameters ◽  
Product Model ◽  
Design Work ◽  
Design Processes ◽  
Product Design Process ◽  
Design Projects ◽  
Two Phases

Management of product design projects becomes increasingly difficult as the complexity of products increases. For better management of such projects, well-considered preliminary coordination of design processes is essential. This paper proposes a method for coordination in the design process, which comprises two phases: 1) division of the design work into smaller tasks and sequencing them and 2) establishment of management activities. To facilitate this coordination, an integrated model of a product, process, and organization is proposed. The division and sequencing of design tasks is based upon analysis of the product model. The method utilizes rational prioritization of design parameters, which means identification of parameters that must be first considered for changes. The resulting design processes can show where coordination among design tasks is needed. This, in turn, implies the necessity of management. It is preferable for a different style of management to be adopted for each part. Here, the importance of management and organizational structure prescribe the style of management that should be adopted. In this paper, two approaches to management are discussed: 1) the formation of a pre-agreement, and 2) integration and after-approval. Throughout the paper, the example of a solar boat design is used to explain how the proposed method works and to demonstrate its feasibility.

Study on Product Design Process Management

2010 ◽  
Vol 156-157 ◽  
pp. 660-664
Author(s):  
Shen Li ◽  
Xiao Dong Shao ◽  
Jian Tao Chang
Keyword(s):  
Product Design ◽  
Design Process ◽  
Process Management ◽  
Design Parameters ◽  
Prototype System ◽  
Management Problem ◽  
Process Data ◽  
Workflow Technology ◽  
Product Design Process ◽  
Design Process Management

A new workflow technology, which is developed for product design process management (PDPM), is studied in this paper. Firstly, a new product tree structure, which associates workflow with components and solves process-data management problem, is put forward. Secondly, an improved flow structure consisting of workflow and dataflow and being driven by design-parameters is developed. Lastly, Dataflow structure for parameter integration is designed. A PDPM prototype system is developed and applied in engineering.

Leveraging Brand Equity for Effective Visual Product Design

2020 ◽  
Vol 57 (2) ◽  
pp. 257-277 ◽  
Author(s):  
Mark Heitmann ◽  
Jan R. Landwehr ◽  
Thomas F. Schreiner ◽  
Harald J. van Heerde
Keyword(s):  
Product Design ◽  
Brand Equity ◽  
Design Theory ◽  
Consumer Preferences ◽  
Visual Design ◽  
Visual Appearance ◽  
Car Market ◽  
Market Shares ◽  
Design Characteristics ◽  
Using Data

For many consumer goods, the visual appearance is a vital determinant of market success. Although there is an emerging literature on how objective design characteristics drive consumer preferences, this literature has not yet taken into account that product design happens in the context of a brand’s equity. This research addresses the question of how to leverage brand equity when designing the visual appearance of a product. Specifically, it investigates the role of two key strategic visual design decisions: brand typicality (similarity within the brand’s range) and segment typicality (similarity to the competitive set). Drawing on fluency theory, the authors argue that high-equity brands benefit more from brand typicality but less from segment typicality than low-equity brands. Using data from the U.S. car market tracking market shares of 456 car models of 39 major brands operating in seven market segments across 13 years, the study provides empirical evidence for this conjecture and, thereby, implications for strategic product design and visual design theory.

On the Design of Spatial 4C Mechanisms for Rigid-Body Guidance Through 4 Positions

1995 ◽  
Author(s):  
Pierre M. Larochelle
Keyword(s):  
Rigid Body ◽  
Design Process ◽  
Design Procedure ◽  
Design Parameters ◽  
Two Dimensional ◽  
Dimensional Synthesis ◽  
Numerical Example ◽  
Cylindrical Joint ◽  
Free Parameters

Abstract This paper presents a procedure for determining the fixed and moving congruences associated with four finitely separated spatial positions. Furthermore, a methodology is derived for selecting the lines from the congruences which define the joint axes of a 4C mechanism. The result is a design procedure for performing the kinematic dimensional synthesis of spatial 4C mechanisms for four position rigid body guidance. Associated with four finitely separated positions in space are a fixed and a moving congruence. These congruences are a two dimensional set of lines, where each line defines the axis of a cylindrical joint that guides a body through the four prescribed positions. In order to uniquely determine a 4C mechanism from the congruences four free parameters must be specified. We present procedures for determining these free design parameters which result in mechanisms with joint axes that are nearest to some desired location. Moreover, included is a detailed numerical example illustrating the design process.

Methodology to Support Environmentally Aware Product Design Using Axiomatic Design: eAD+

2010 ◽  
Author(s):  
Mijeong Shin ◽  
James R. Morrison ◽  
Hyo Won Suh
Keyword(s):  
Product Design ◽  
Design Process ◽  
Axiomatic Design ◽  
Feedback Mechanism ◽  
Design Parameters ◽  
Functional Coupling ◽  
Design Matrix ◽  
Functional Requirements ◽  
Design Choice

With the increasing environmental sophistication of consumers, there is a need to consider environmental factors and sustainability in the design process. This paper proposes a design methodology intended for software implementation called eAD+ to address the following four issues: 1) there are inherent couplings between eco-factors and product design parameters, 2) eco-factors are seldom structured for ready use within all phases of the design process, 3) there is a need for a formal feedback mechanism from the results of eco-analysis to the design process, and 4) it can be difficult to identify which design choice causes the most egregious environmental issue or functional coupling. eAD+ is based primarily on the Axiomatic Design (AD) methodology and addresses these issues as follows. First, AD directly identifies couplings between the functional requirements (FRs) in a design so that efforts, such as TRIZ, can be applied to address them. Second, as common eco-factors do not provide sufficient structure for inclusion in the AD framework, we develop structured eco-FRs and constraints. These are included alongside the product FRs throughout the design process. Third, the subset of the design matrix (DM) relating the eco-FRs to the design parameters explicitly incorporates feedback from eco-analysis into the design process. Here a database containing environmental (or sustainability) information is employed to evaluate the design. Fourth, we employ an augmented DM (drawing inspiration from the House of Quality of QFD) that provides weights highlighting which design parameter has the greatest influence on eco-factors and functional couplings.

Design for Patentability (DFP)

2011 ◽  
Author(s):  
Prakash C. R. J. Naidu ◽  
Kshirsagar C. J. Naidu
Keyword(s):  
System Design ◽  
Product Design ◽  
Design Process ◽  
Process Design ◽  
Design Theory ◽  
Axiomatic Design ◽  
Design Parameters ◽  
Automation System ◽  
Product Design Process ◽  
Axiomatic Design Theory

This paper introduces a new approach named Design for Patentability (DFP) and presents the preliminary formulation of a formal methodology to attempt consideration of patentability aspects during the early stages of design including conceptual design and initial implementation of detailed design and manufacturing. Design for Automation (DFAM) approach formulated earlier by the first author based on Axiomatic Design Theory originated by Suh et. al. at MIT is adapted, suitably modified and customized for inclusion of patentability aspects such as anticipation, functionality, utility, and obviousness. Highlighting the complexity in incorporation of legal aspects in an engineering methodology, the paper presents the possibilities of improving the patentability of a design by a systematic and considered approach. The proposed methodology introduces a Patentability Evaluation phase in-between the Product Design, Process Design and Automation System Design phases of DFAM. The paper reviews mapping of parameters between different domains, namely, Functional Requirements Domain, Design Parameters Domain, Process Requirements Domain, and Design Automation Parameters Domain encompassed in the DFAM methodology and includes Patentability Parameters Domain in parallel to the last three domains to enable possible consideration of patentability aspects during Product Design, Process Design, and Automation System Design. Further, the paper briefly discusses the relevance of the Information Axiom of the Axiomatic Design Theory in the context of preparation of preliminary drafts of invention disclosure and potential claims for perusal by patent agents or attorneys. The approach reported in the paper is expected to have broad applications in the growing field of innovation based entrepreneurship in which design for patentability is an essential requirement for success of a business venture.

The design of modular oil tank: A new design process model

2020 ◽  
Vol 15 ◽  
Author(s):  
Jin Li ◽  
Xingsheng Jiang ◽  
Jingye Li ◽  
Yadong Zhao ◽  
Xuexing Li
Keyword(s):  
Product Design ◽  
Design Process ◽  
Process Model ◽  
Mechanical Design ◽  
Computer Software ◽  
Reference Value ◽  
Fuel Tank ◽  
Design Quality ◽  
Design Time ◽  
Design Process Model

Background: In the whole design process of modular fuel tank, there are some unreasonable phenomena. As a result, there are some defects in the design of modular fuel tank, and the function does not meet the requirements in advance. This paper studies this problem. Objective: Through on-the-spot investigation of the factory, a mechanical design process model is designed. The model can provide reference for product design participants on product design time and design quality, and can effectively solve the problem of low product design quality caused by unreasonable product design time arrangement. Methods: After sorting out the data from the factory investigation, computer software is used to program, simulate the information input of mechanical design process, and the final reference value is got. Results: This mechanical design process model is used to guide the design and production of a new project, nearly 3 months ahead of the original project completion time. Conclusion: This mechanical design process model can effectively guide the product design process, which is of great significance to the whole mechanical design field.

scholarly journals Triple-Helix Structured Model Based on Problem-Knowledge-Solution Co-evolution for Innovative Product Design Process

2020 ◽  
Vol 33 (1) ◽  
Author(s):  
Qian Hui ◽  
Yan Li ◽  
Ye Tao ◽  
Hongwei Liu
Keyword(s):  
Product Design ◽  
Design Process ◽  
Design Problem ◽  
Triple Helix ◽  
Problem Solution ◽  
Innovative Product ◽  
Innovative Design ◽  
Structured Model ◽  
Knowledge Spaces ◽  
Product Design Process

AbstractA design problem with deficient information is generally described as wicked or ill-defined. The information insufficiency leaves designers with loose settings, free environments, and a lack of strict boundaries, which provides them with more opportunities to facilitate innovation. Therefore, to capture the opportunity behind the uncertainty of a design problem, this study models an innovative design as a composite solving process, where the problem is clarified and resolved from fuzziness to satisfying solutions by interplay among design problems, knowledge, and solutions. Additionally, a triple-helix structured model for the innovative product design process is proposed based on the co-evolution of the problem, solution, and knowledge spaces, to provide designers with a distinct design strategy and method for innovative design. The three spaces interact and co-evolve through iterative mappings, including problem structuring, knowledge expansion, and solution generation. The mappings carry the information processing and decision-making activities of the design, and create the path to satisfying solutions. Finally, a case study of a reactor coolant flow distribution device is presented to demonstrate the practicability of this model and the method for innovative product design.

Process Control Method of Complex Product Multidisciplinary Collaborative Design System

2013 ◽  
Vol 712-715 ◽  
pp. 2888-2893
Author(s):  
Hai Qiang Liu ◽  
Ming Lv
Keyword(s):  
Information Sharing ◽  
Product Design ◽  
Design Process ◽  
Collaborative Design ◽  
Control Method ◽  
Integrated System ◽  
Design System ◽  
System Control ◽  
Complex Product ◽  
Product Design Process

In order to realize information sharing and interchange of complex product multidisciplinary collaborative design (MCD) design process and resources. The Process integrated system control of product multidisciplinary collaborative design was analyzed firstly in this paper, then design process of complex product for supporting multidisciplinary collaborative was introduced, a detailed description is given of the organization structure and modeling process of MCD-oriented Integration of Product Design Meta-model ; and concrete implement process of process integrated system control method was introduced to effectively realize information sharing and interchange between product design process and resources.

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