scholarly journals A Study on the Application of Functional Equivalence to Business English E-C Translation

2018 ◽  
Vol 8 (7) ◽  
pp. 759
Author(s):  
Lifen Gao
Keyword(s):  
International Business ◽  
Functional Equivalence ◽  
Business English ◽  
Chinese Translation ◽  
Profound Impact ◽  
Efficient Communication ◽  
The Future ◽  
Equivalence Theory ◽  
Cultural Message

The “functional equivalence” advanced by the famous American translation theorist, Eugene Nida has been widely used by various translators and has had a profound impact on China’s translation field. The application of functional equivalence theory to business English E-C(English-to-Chinese) translation is of great significance to the future translation of business English. Based on that, this thesis studies how the functional equivalence theory is applied to business English E-C translation from the view of equivalence of semantic message, equivalence of stylistic message and equivalence of cultural message with the practice of E-C translation effectively in order to ensure the accessibility and efficient communication of international business activities.

scholarly journals Research on English Translation Based on Functional Equivalence Theory and Genetic Algorithm

2021 ◽  
Vol 2021 ◽  
pp. 1-7
Author(s):  
Yuan Liu ◽  
Liangfeng Dong
Keyword(s):  
Genetic Algorithm ◽  
English Translation ◽  
Functional Equivalence ◽  
Business English ◽  
Translation Model ◽  
International Language ◽  
The World ◽  
Equivalence Theory ◽  
Western Experience

With the increasing development of our country and the world, the importance of English as an international language is self-evident. But we have difficulty in English translation, especially the vocabulary and translation of business English letters, not only because we have different living habits but also because we have different ways of speaking. Based on the research of functional equivalence theory and the calculation of a genetic algorithm, the vocabulary and translation of business English letters will be better improved. This can help us communicate better with each other and learn from the advanced Western experience in China. Through the study of the algorithm, the computational advantages of the algorithm are proved. The study of this English translation model will further improve the progress and promotion of existing translation technology.

Middle East luxury retail sector – opportunities or uncertainties in the future?

2016 ◽  
Vol 6 (3) ◽  
pp. 1-39
Author(s):  
Roger Moser ◽  
Gopalakrishnan Narayanamurthy
Keyword(s):  
Middle East ◽  
Multinational Corporations ◽  
International Business ◽  
Market Entry ◽  
Middle Eastern ◽  
Subject Area ◽  
Retail Sector ◽  
Senior Executive ◽  
Content Type ◽  
The Future

Subject area The subject area is international business and global operations. Study level/applicability The study includes BSc, MSc and MBA students and management trainees who are interested in learning how an industry can be assessed to make a decision on market entry/expansion. Even senior management teams could be targeted in executive education programs, as this case provides a detailed procedure and methodology that is also used by companies (multinational corporations and small- and medium-sized enterprises) to develop strategies on corporate and functional levels. Case overview A group of five senior executive teams of different Swiss luxury and lifestyle companies wanted to enter the Middle East market. To figure out the optimal market entry and operating strategies, the senior executive team approached the Head of the Swiss Business Hub Middle East of Switzerland Global Enterprise, Thomas Meier, in December 2012. Although being marked with great potential and an over-proportional growth, the Middle Eastern luxury market contained impediments that international firms had to take into consideration. Therefore, Thomas had to analyze the future outlook for this segment of the Middle East retail sector to develop potential strategies for the five different Swiss luxury and lifestyle companies to potentially operate successfully in the Middle East luxury and lifestyle market. Expected learning outcomes The study identifies barriers and operations challenges especially for Swiss and other foreign luxury and lifestyle retailers in the Middle East, understands the future (2017) institutional environment of the luxury and lifestyle retail sector in the Middle East and applies the institutions-resources matrix in the context of a Swiss company to evaluate the uncertainties prevailing in the Middle East luxury and lifestyle retail sector. It helps in turning insights about future developments in an industry (segment) into consequences for the corporate and functional strategies of a company. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or e-mail [email protected] to request teaching notes. Subject code CSS 5: International Business.

Leadership Development in Kazakhstan

2012 ◽  
pp. 746-758
Author(s):  
Judith Parker ◽  
Gainiya Tazhina
Keyword(s):  
Leadership Development ◽  
Graduate Students ◽  
Stress Tolerance ◽  
International Business ◽  
Recent History ◽  
Career Management ◽  
The Past ◽  
The Future ◽  
The University

Kazakhstan’s recent history has transitioned from that of nomadic clans to domination by Russia to today’s independent nation. During these 20 years of independence, universities often educate leaders by translating and adapting traditionally Western models and research instruments. This article will report the findings of three such instruments on leadership, career management, and stress tolerance that were administered to graduate students at the University of International Business in Kazakhstan within the past year and consider their importance for the future of leadership development that is rich with technology.

Epilogue

2018 ◽  
pp. 261-264
Author(s):  
Ingmar Weber
Keyword(s):  
Artificial Intelligence ◽  
Augmented Reality ◽  
Good Reason ◽  
Medical Doctors ◽  
Automated Diagnosis ◽  
Profound Impact ◽  
Customer Support ◽  
The Past ◽  
The Future ◽  
Digital Landscape

Changes in the global digital landscape over the past decade or so have transformed many aspects of society, including how people communicate, socialize, and organize. These transformations have also reconfigured how companies conduct their businesses and altered how states think about security and interact with their citizens. Glancing into the future, there is good reason to believe that nascent technologies such as augmented reality will continue to change how people connect, blurring the lines between our online and offline worlds. Recent breakthroughs in the field of artificial intelligence will also have a profound impact on many aspects of our lives, ranging from the mundane—chat bots as convenient, always available customer support—to the disruptive—replacing medical doctors with automated diagnosis tools....

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