Business English students learning to write for international business: What do international business practitioners have to say about their texts?

2013 ◽  
Vol 32 (3) ◽  
pp. 144-156 ◽  
Author(s):  
Zuocheng Zhang
Keyword(s):  
International Business ◽  
Business English ◽  
Business Practitioners ◽  
English Students

scholarly journals The English Communication and Learning Needs of Master of Business Administration Students and Curriculum Development at a Chinese University

SAGE Open ◽  
2019 ◽  
Vol 9 (1) ◽  
pp. 215824401983595
Author(s):  
Qing Xie ◽  
Jie Chen
Keyword(s):  
Curriculum Reform ◽  
Curriculum Design ◽  
English Learners ◽  
Oral Communication ◽  
Business Administration ◽  
Master Of Business Administration ◽  
Learning Needs ◽  
Business English ◽  
English Curriculum ◽  
English Students

This study investigates the communication and learning needs of Master of Business Administration (MBA) business English students and their perceptions of effective curriculum design. The research instruments are two-stage surveys of 99 MBA students from a public university in China. The results of the study show that English is not extensively used in the workplaces of MBA business English students, and that the majority of them use Chinese. Most English usage occurs in foreign businesses. The most difficult skills for MBA business English learners are found to be oral communication and listening comprehension. However, there are still very strong needs for further improvement in English communication. For the MBA business English courses, oral communication activities, especially with expatriate teachers, are particularly needed. The MBA business English courses should connect with real-world practice and be relevant to job and business needs. This study has significant implications for MBA business English curriculum reform in both Chinese and international contexts.

scholarly journals Application of Case-Task Based Approach in Business English Teaching—A Case Study of the Marketing Course in SEIB of GDUFS

2017 ◽  
Vol 7 (1) ◽  
pp. 23
Author(s):  
Dai Guiyu ◽  
Cai Yi
Keyword(s):  
International Business ◽  
Language Use ◽  
Implementation Process ◽  
Learning By Doing ◽  
Practical Skills ◽  
Business English ◽  
Language Competence ◽  
English Teaching ◽  
Learning By Teaching

Business English Teaching aims at cultivating students’ ability to analyze and solve problems, improving students’ comprehensive language competence and honing their business practical skills. Adhering to the principle of learning by doing and learning by teaching others, Case-Task Based Approach emphasizes students’ ability of language use in authentic situation as well as their competence of taking part in social practices, which, to a large extent, corresponds to the objectives of Business English Teaching. Based on a diachronic combing of research ideas of Case-Task Based Approach, this writing analyzes the marketing course offered in School of English for International Business of Guangdong University of Foreign Studies through Case-Task Based Approach, expounds the implementation process of this approach and investigates into its strengths and weaknesses. Finally this writing will have a tentative exploration on how to improve the approach in practice so as to enhance the understanding of its application in Business English Teaching.

scholarly journals BUSINESS ENGLISH: VIEWING ITS BENEFITS IN THE PERSPECTIVES OF STUDENTS AND ALUMNI

2020 ◽  
Vol 20 (2) ◽  
pp. 143-156
Author(s):  
Titien Indrianti ◽  
Af’idatul Husniyah
Keyword(s):  
Career Development ◽  
Communication Skills ◽  
International Business ◽  
Business Communication ◽  
Business Administration ◽  
Descriptive Statistics ◽  
Business English ◽  
Knowledge And Skills ◽  
Foreign Companies ◽  
English Instruction

English has been a language for international business. Thus, English instruction should be directed to teaching communication skills necessary for business. As a vocational institution, State Polytechnic of Malang is supposed to view its English instruction from the perspectives of the students and alumni. Thus, the present study is intended to investigate the students’ and alumni’s perspectives on the benefits of Business English as well as their recommendation for the course. The respondents of this study are students and alumni of Business Administration Department, State Polytechnic of Malang. To tap the data, questionnaires are deployed. The data, then, are analyzed employing descriptive statistics to obtain the most and least typical responses. Findings indicate that both students and alumni take the benefit of the course. They view this subject is to prepare for their career development in the workplace. Besides, it is beneficial for their communication at the office, particularly in foreign companies. Alumni claim that their business English knowledge and skills during their college time are applicable in their workplace.  The respondents mostly demand more practices on business communication skills and vocabulary teaching included in Business English courses.

scholarly journals A Research on the Improvement of Business English Teachers’ Competence in an Internet Plus Era

2021 ◽  
Vol 4 (4) ◽  
pp. p10
Author(s):  
Yu Chunmei
Keyword(s):  
Instructional Design ◽  
International Business ◽  
Practical Experience ◽  
Teaching Quality ◽  
Business Practice ◽  
Internet Technology ◽  
The Internet ◽  
Business English ◽  
High Quality ◽  
Teachers In Transition

In an Internet Plus era, the internet technology has brought an unprecedented change to people’s ways and habits of learning, so the traditional BE instructional design cannot meet the talent needs of international business practice. BE teachers’ lack of business knowledge and practical experience forms an obstacle to BE teaching. BE teachers in transition should make more efforts to improve their competence and teaching quality, so as to cultivate comprehensive and practical talents of high quality. This paper aims at discussing how to improve BE teachers’ competence in an Internet Plus era.

Collex-Biz

2008 ◽  
Vol 155 ◽  
pp. 77-93
Author(s):  
Kristin Blanpain ◽  
Liesbet Heyvaert ◽  
An Laffut
Keyword(s):  
First Year ◽  
Business English ◽  
Web Based ◽  
News Reports ◽  
Course Materials ◽  
Business News ◽  
Learning Platform ◽  
Exercise Design ◽  
English Students ◽  
Selection Of

This paper reports on the development of Collex-Biz, a corpus-driven web-based learning platform for general economic English. The design of this platform was informed by a number of research-based principles, particularly frequency and collocation, which are insufficiently incorporated in existing Business English course materials. Following Sinclair & Renouf (1988) and Nelson (2000), we first developed a ‘lexical syllabus’ for first-year Business English students on the basis of frequency data from a self-compiled 6 million word corpus of business news reports. A didactically inspired selection of the most useful single words and collocations was then thematically classified. On the basis of concordances, finally, exercises were created in which lexical items were maximally contextualised and systematically recycled. In this article, we discuss the criteria that guided our selection of items and elaborate on the principles behind the exercise design.

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