scholarly journals Between opportunities and threats – an analysis of Brazilian Landless Workers’ movement experiences with new media technologies

2016 ◽  
Author(s):  
Paola Madrid Sartoretto
Keyword(s):  
Social Media ◽  
New Media ◽  
Digital Communication ◽  
Main Concern ◽  
Clear Separation ◽  
Media Technologies ◽  
Social Media Platforms ◽  
Landless Workers Movement ◽  
And Control ◽  
Communicative Processes

Recent discussions and research about the uses of digital social media platforms by social movements and protest organizations have raised questions about threats and challenges represented by these technologies. There is also a debate on whether digital social media platforms can contribute to establish and strengthen long-standing oppositional groups and structural change. In this context, this article analyses how the Brazilian Landless Workers Movement (MST) experiences and views the use of digital social media platforms in its communicative processes. Based on interviews and observations, the article shows how MST militants present ambivalent views towards platforms such as Facebook and Twitter and towards the dynamics of digital communication. Conclusions point that the main concern is threat to the organic collective character of the movement posed by individualistic digital social media platforms. Different from contemporary protest organisations, MST sees a clear separation between the movement and its media. The goal is to appropriate of and control media technologies, which brings many difficulties when dealing with digital social media platforms.

Illusions of Empowerment

2012 ◽  
Vol 2 (1) ◽  
pp. 36-51 ◽  
Author(s):  
Corinne Weisgerber
Keyword(s):  
Social Media ◽  
New Media ◽  
The Public ◽  
Media Technologies ◽  
Digital Democracy ◽  
Internet Users ◽  
Attention Economy ◽  
The Social ◽  
Social Media Platforms ◽  
Media Systems

This article calls into question the social media empowerment narrative and the underlying idea that social media platforms are empowering everyday netizens to have their voices heard. The author argues that social media technologies may simply privilege only those Internet users who are new media savvy and have leisure time to participate in the so-called digital democracy. While social media systems might have lowered the entrance threshold for civic engagement, hurdles such as the growing competition in an attention economy, the odds of standing out amidst millions of other individual voices, knowledge of new media technologies required to achieve visibility, and time demands make the social media empowerment vision more difficult to attain than the architects of the empowerment ideology have made the public to believe.

scholarly journals The political affordances of the ‘coconut wireless’: Rotumans on social media in the 2018 Fiji elections

2020 ◽  
Vol 26 (2) ◽  
pp. 221-241
Author(s):  
Rufino Varea ◽  
Jason Titifanue ◽  
Romitesh Kant ◽  
Renata Varea
Keyword(s):  
Social Media ◽  
New Media ◽  
Political Discourse ◽  
Digital Technologies ◽  
Political Issues ◽  
Media Technologies ◽  
Online Engagement ◽  
Indigenous Ethnic Group ◽  
Social Media Platforms ◽  
General Elections

As a unique group of people, Rotumans make up less than two percent of Fiji’s population, and as a minority Indigenous ethnic group in Fiji, they have remained relatively hidden and silent in political affairs. Outmigration from the island has led to more than 80 percent of Rotumans residing outside of Rotuma. In recent times, the Rotuman diaspora has heavily relied on the use of ICTs and new media technologies as crucial tools for the reinvigoration of Rotuma’s culture. This in itself poses an intriguing paradox as internet connectivity on Rotuma is quite limited. However, social media platforms have been increasingly used by Rotumans outside of Rotuma, and have enabled increased connectivity and greater dissemination of information among the Rotuman diaspora. Recently, the primary purpose of such social media groups has evolved from merely being a tool for rekindling familial ties, to being a platform for political discourse on Rotuman issues. In essence, despite the scattered nature of the Rotuman population, digital technologies are offering Rotumans the affordance of being able to inform and educate themselves and their networks on political issues of Rotuman interest. By employing ethnography and netnography principles and through in-person and online engagement with Rotumans within and outside of Rotuma, this article examines the affordances that digital technologies offer Rotumans concerning national political discourse. This is carried out with a specific focus on the 2018 general elections in Fiji.

scholarly journals Russian-Speaking Digital Buddhism: Neither Cyber, nor Sangha

Religions ◽  
2021 ◽  
Vol 12 (6) ◽  
pp. 449
Author(s):  
Timur Badmatsyrenov ◽  
Elena Ostrovskaya ◽  
Fyodor Khandarov ◽  
Innokentii Aktamov
Keyword(s):  
Social Media ◽  
New Media ◽  
Graph Model ◽  
Social Shaping Of Technology ◽  
Mixed Methods Approach ◽  
Media Technologies ◽  
Second Stage ◽  
Modeling Techniques ◽  
Social Shaping ◽  
Key Issues

The paper presents the results of a study that implemented a mixed methods approach to explore the question of correlation between online and offline activities of Buddhist organizations and communities in Russia. The research was carried out in 2019–2020 and addressed the following key issues: How do Buddhist websites and social media communities actually interact with offline organizations and Russian-speaking Buddhist communities? How do the ideological specifics of Buddhist organizations and communities influence their negotiations with the Internet and strategies towards new media technologies? Within the methodological frame of the religious–social shaping of technology approach by Heidi Campbell, we used the typology of religious digital creatives to reveal the strategies created by the Russian-speaking Buddhist communities developing their own identity, authority, and boundaries by means of digital technologies. In the first stage, we used quantitative software non-reactive methods to collect data from social media with the application of mathematical modeling techniques to build a graph model of Buddhist online communities in the vk.com social network and identify and describe its clusters. The second stage of the research combined biographical narratives of Buddhist digital creatives and expert interviews.

scholarly journals Political super branding through the use of social media technology : the Barack Obama presidential campaign in 2008

2013 ◽  
Author(s):  
◽  
Nadas Ramachandra Pillay
Keyword(s):  
Social Media ◽  
New Media ◽  
Barack Obama ◽  
Media Technology ◽  
Media Technologies ◽  
Political Campaigning ◽  
American President ◽  
Use Of Social Media ◽  
Media Channels ◽  
Social Media Technology

This study seeks to examine the exponential growth of social media technology as a key component in recent American political campaigning, as well as its use and impact on the larger disciplines of marketing and branding. Adopting the approach of a case study with the focus firmly on the current American president, Barack Obama, the study identifies the key media and technologies used in the build-up to the 2008 American presidential elections in order to unpack and understand how such media channels, technological platforms and patterns were successfully utilised. References are also made to the concepts of ‘branding’ and ‘super branding’ in the discussion, and to the myriad ways in which social media has helped create and roll-out what has since become commonly known as ‘brand Obama’. To provide a framework for the discussion and in order to further understand the rapid growth and proliferation of social media on the political campaigning landscape, a comparison is made with the 2004 American presidential election campaign. This, it is posited, will assist us understand the drivers of new media technologies especially as they are used to create and impact positively on the growth of political super brands.

scholarly journals Social media and the spread of COVID-19 conspiracy theories in Nigeria

2021 ◽  
Vol 4 (3) ◽  
pp. 432-437
Author(s):  
Sarah Gambo ◽  
Woyopwa Shem
Keyword(s):  
Social Media ◽  
Subject Matter ◽  
Research Interest ◽  
Conspiracy Theories ◽  
The Social ◽  
Recent Outbreak ◽  
Social Media Platforms ◽  
The Subject ◽  
National Orientation ◽  
And Control

Background: Amidst the recent outbreak of the Covid-19 pandemic, there seems to be an avalanche of conspiracy theories that abound on social media platforms, and this subject attracted a lot of research interest. This study aimed to examine the "social media and the spread Covid-19 conspiracy theories in Nigeria" in light of the above.  Methods: The study adopted a qualitative design in order to explore the subject matter thoroughly. Thirty-five participants were conveniently sampled, and interviews were conducted to retrieved data from the participants. Results: Findings of this study revealed that there is a prevalence of conspiracy theories that have saturated social media ever since the outbreak of the Covid-19 pandemic. It was also found that ignorance, religious fanaticism, lack of censorship, and insufficient counter information on social media platforms are some of the possible factors that aided the spread of Covid-19 conspiracy theories among Nigerian social media users. Conclusion: This study recommends, among other things, that there is a swift need to curtail the spread of conspiracy theories through consistent dissemination of counter-information by both individuals and agencies like the National Orientation Agency (NOA) and the Nigerian Centre for Disease and Control (NCDC).

scholarly journals Ontology Meter for Twitter Fake Accounts Detection

2021 ◽  
Vol 14 (1) ◽  
pp. 410-419
Author(s):  
Mohammed Jabardi ◽  
◽  
Asaad Hadi ◽  
Keyword(s):  
Social Media ◽  
Service Providers ◽  
Decision Rules ◽  
Application Programming Interface ◽  
Detection Accuracy ◽  
Online Fraud ◽  
Social Media Platforms ◽  
Consumer Data ◽  
Application Programming ◽  
And Control

One of the most popular social media platforms, Twitter is used by millions of people to share information, broadcast tweets, and follow other users. Twitter is an open application programming interface and thus vulnerable to attack from fake accounts, which are primarily created for advertisement and marketing, defamation of an individual, consumer data acquisition, increase fake blog or website traffic, share disinformation, online fraud, and control. Fake accounts are harmful to both users and service providers, and thus recognizing and filtering out such content on social media is essential. This study presents a new approach to detect fake Twitter accounts using ontology and Semantic Web Rule Language (SWRL) rules. SWRL rules-based reasoner is utilized under predefined rules to infer whether the profile is trust or fake. This approach achieves a high detection accuracy of 97%. Furthermore, ontology classifier is an interpretable model that offers straightforward and human-interpretable decision rules.

CONSTITUTIVE PARAMETERS OF A SPORTS COMMENTARY AS A GENRE OF SPORTS DISCOURSE

2020 ◽  
Vol 2020 (31) ◽  
pp. 51-65
Author(s):  
Olena Hlushchenko
Keyword(s):  
New Media ◽  
Complex Form ◽  
Media Communication ◽  
Communicative Behavior ◽  
Media Technologies ◽  
Figures Of Speech ◽  
Informal Conversation ◽  
Sports Commentary ◽  
And Control ◽  
Constitutive Parameters

New media technologies and social media have further added to and exacerbated the powerful cultural configuration that sport (and) media comprise. Sport should be understood as a complex site with many intersecting and interrelated levels and elements that are mutually self-constituting. Modern research in the field of sports discourse, in particular the problem of analyzing sports commentary as a genre of discourse of sport still remains unresolved. The aim of the study is to establish the constitutive characteristics of tennis commentary as a genre of sports discourse. Live tennis commentary is shown to be an internally complex form of media communication that combines elements of live spoken informal conversation. The typology of sports commentary as a genre of sports discourse is determined by the following constitutive characteristics: phatic function, which includes cognitive and axiological competence, descriptiveness and presentation of utterance, semantic sufficiency and control of semantic redundancy, understanding of the context and speech continuum; instrumentality: communicative influence (suggestion), evaluation and dialogicity: appeal to TV viewers. The communicative behavior of the tennis commentator is characterized by a number of specific functions — moderation, the presence of cognitive and axiological competence, descriptiveness and presentation, manifested in the evaluation / figures of speech.

Multimodal Mapping of a University’s Formal and Informal Online Brand

2014 ◽  
pp. 120-162
Author(s):  
Shalin Hai-Jew
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Public Information ◽  
Video Sharing ◽  
Ex Post ◽  
University Reputation ◽  
Social Media Platforms ◽  
Media Channels ◽  
The University

With the popularization of the Social Web (or Read-Write Web) and millions of participants in these interactive spaces, institutions of higher education have found it necessary to create online presences to promote their university brands, presence, and reputation. An important aspect of that engagement involves being aware of how their brand is represented informally (and formally) on social media platforms. Universities have traditionally maintained thin channels of formalized communications through official media channels, but in this participatory new media age, the user-generated contents and communications are created independent of the formal public relations offices. The university brand is evolving independently of official controls. Ex-post interventions to protect university reputation and brand may be too little, too late, and much of the contents are beyond the purview of the formal university. Various offices and clubs have institutional accounts on Facebook as well as wide representation of their faculty, staff, administrators, and students online. There are various microblogging accounts on Twitter. Various photo and video contents related to the institution may be found on photo- and video-sharing sites, like Flickr, and there are video channels on YouTube. All this digital content is widely available and may serve as points-of-contact for the close-in to more distal stakeholders and publics related to the institution. A recently available open-source tool enhances the capability for crawling (extracting data) these various social media platforms (through their Application Programming Interfaces or “APIs”) and enables the capture, analysis, and social network visualization of broadly available public information. Further, this tool enables the analysis of previously hidden information. This chapter introduces the application of Network Overview, Discovery and Exploration for Excel (NodeXL) to the empirical and multimodal analysis of a university’s electronic presence on various social media platforms and offers some initial ideas for the analytical value of such an approach.

New Media and Terrorism

2014 ◽  
pp. 184-196
Author(s):  
Pauline Hope Cheong
Keyword(s):  
Social Media ◽  
New Media ◽  
Critical Examination ◽  
War On Terrorism ◽  
Mainstream Media ◽  
Social Media Networks ◽  
Social Media Platforms ◽  
Hearts And Minds ◽  
Video Material

Beyond the widespread coverage of terrorism-related stories on international news outlets, we are witnessing the swift spread of alternative interpretations of these stories online. These alternative narratives typically involve digital transmediation or the remix, remediation, and viral dissemination of textual, audio, and video material on multiple new and social media platforms. This chapter discusses the role of new(er) media in facilitating the transmediated spread of extremist narratives, rumors, and political parody. Drawing from recent case studies based upon multi-modal analyses of digital texts on social media networks, including blogs, vlogs, Twitter, and Jihadist sites associated with acts of terror in Asia, Middle East, and North America, the chapter illustrates how digital transmediation significantly works oftentimes to construct counter narratives to government counter insurgency operations and mainstream media presentations. In discussing these examples, the chapter demonstrates how the new media points to varied narratives and reifies notions of national security, global politics, terrorism, and the media's role in framing the “War on Terrorism.” Moreover, a critical examination of remix texts and digital mashups of popular artifacts inform a Web 2.0 understanding of how the creative communication practices of online prosumers (hybrid consumers and producers) contest dominant interests in the online ideological battlefield for hearts and minds.

Leveraging New Media as Social Capital for Diversity Officers

2015 ◽  
pp. 1718-1742
Author(s):  
Kindra Cotton ◽  
Denise O'Neil Green
Keyword(s):  
Social Media ◽  
New Media ◽  
Social Media Marketing ◽  
Subject Matter Experts ◽  
Personal Lives ◽  
Media Technologies ◽  
Diversity And Inclusion ◽  
Marketing Planning ◽  
The Social ◽  
A Current

While most have grasped how to utilize social media in their personal lives, very few have been able to bridge the gap in leveraging new media effectively to enhance their careers. This chapter is a how-to guide for Equity, Diversity, and Inclusion (EDI) professionals seeking to use social media to carve a niche in the social networking arena. The purpose of this chapter is to highlight how EDI professionals can benefit from utilizing new media marketing tools to position themselves as subject-matter experts and use this authority to create engaged communities surrounding the topics of equity, diversity, and inclusion in higher education. A current review of new media technologies and emerging strategies starts the chapter. It continues with further details on the steps needed to develop and implement a successful social media marketing strategy. The chapter concludes with how to turn plans into actionable steps and includes a social media marketing planning worksheet.

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