scholarly journals Russian-Speaking Digital Buddhism: Neither Cyber, nor Sangha

Religions ◽  
2021 ◽  
Vol 12 (6) ◽  
pp. 449
Author(s):  
Timur Badmatsyrenov ◽  
Elena Ostrovskaya ◽  
Fyodor Khandarov ◽  
Innokentii Aktamov
Keyword(s):  
Social Media ◽  
New Media ◽  
Graph Model ◽  
Social Shaping Of Technology ◽  
Mixed Methods Approach ◽  
Media Technologies ◽  
Second Stage ◽  
Modeling Techniques ◽  
Social Shaping ◽  
Key Issues

The paper presents the results of a study that implemented a mixed methods approach to explore the question of correlation between online and offline activities of Buddhist organizations and communities in Russia. The research was carried out in 2019–2020 and addressed the following key issues: How do Buddhist websites and social media communities actually interact with offline organizations and Russian-speaking Buddhist communities? How do the ideological specifics of Buddhist organizations and communities influence their negotiations with the Internet and strategies towards new media technologies? Within the methodological frame of the religious–social shaping of technology approach by Heidi Campbell, we used the typology of religious digital creatives to reveal the strategies created by the Russian-speaking Buddhist communities developing their own identity, authority, and boundaries by means of digital technologies. In the first stage, we used quantitative software non-reactive methods to collect data from social media with the application of mathematical modeling techniques to build a graph model of Buddhist online communities in the vk.com social network and identify and describe its clusters. The second stage of the research combined biographical narratives of Buddhist digital creatives and expert interviews.

“Tradition,” Vernacularism, and Learning to Be a Folk Musician With Social Media

2020 ◽  
pp. 442-466
Author(s):  
Simon Keegan-Phipps ◽  
Lucy Wright
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Case Studies ◽  
Folk Music ◽  
Learning Mechanisms ◽  
Media Technologies ◽  
Arts And Humanities ◽  
The Arts ◽  
The Social ◽  
Social Shaping

This chapter considers the role of social media (broadly conceived) in the learning experiences of folk musicians in the Anglophone West. The chapter draws on the findings of the Digital Folk project, funded by the Arts and Humanities Research Council (UK), and begins by summarizing and problematizing the nature of learning as a concept in the folk music context. It briefly explicates the instructive, appropriative, and locative impacts of digital media for folk music learning before exploring in detail two case studies of folk-oriented social media: (1) the phenomenon of abc notation as a transmissive media and (2) the Mudcat Café website as an example of the folk-oriented discussion forum. These case studies are shown to exemplify and illuminate the constructs of traditional transmission and vernacularism as significant influences on the social shaping and deployment of folk-related media technologies. The chapter concludes by reflecting on the need to understand the musical learning process as a culturally performative act and to recognize online learning mechanisms as sites for the (re)negotiation of musical, cultural, local, and personal identities.

scholarly journals Political super branding through the use of social media technology : the Barack Obama presidential campaign in 2008

2013 ◽  
Author(s):  
◽  
Nadas Ramachandra Pillay
Keyword(s):  
Social Media ◽  
New Media ◽  
Barack Obama ◽  
Media Technology ◽  
Media Technologies ◽  
Political Campaigning ◽  
American President ◽  
Use Of Social Media ◽  
Media Channels ◽  
Social Media Technology

This study seeks to examine the exponential growth of social media technology as a key component in recent American political campaigning, as well as its use and impact on the larger disciplines of marketing and branding. Adopting the approach of a case study with the focus firmly on the current American president, Barack Obama, the study identifies the key media and technologies used in the build-up to the 2008 American presidential elections in order to unpack and understand how such media channels, technological platforms and patterns were successfully utilised. References are also made to the concepts of ‘branding’ and ‘super branding’ in the discussion, and to the myriad ways in which social media has helped create and roll-out what has since become commonly known as ‘brand Obama’. To provide a framework for the discussion and in order to further understand the rapid growth and proliferation of social media on the political campaigning landscape, a comparison is made with the 2004 American presidential election campaign. This, it is posited, will assist us understand the drivers of new media technologies especially as they are used to create and impact positively on the growth of political super brands.

Leveraging New Media as Social Capital for Diversity Officers

2015 ◽  
pp. 1718-1742
Author(s):  
Kindra Cotton ◽  
Denise O'Neil Green
Keyword(s):  
Social Media ◽  
New Media ◽  
Social Media Marketing ◽  
Subject Matter Experts ◽  
Personal Lives ◽  
Media Technologies ◽  
Diversity And Inclusion ◽  
Marketing Planning ◽  
The Social ◽  
A Current

While most have grasped how to utilize social media in their personal lives, very few have been able to bridge the gap in leveraging new media effectively to enhance their careers. This chapter is a how-to guide for Equity, Diversity, and Inclusion (EDI) professionals seeking to use social media to carve a niche in the social networking arena. The purpose of this chapter is to highlight how EDI professionals can benefit from utilizing new media marketing tools to position themselves as subject-matter experts and use this authority to create engaged communities surrounding the topics of equity, diversity, and inclusion in higher education. A current review of new media technologies and emerging strategies starts the chapter. It continues with further details on the steps needed to develop and implement a successful social media marketing strategy. The chapter concludes with how to turn plans into actionable steps and includes a social media marketing planning worksheet.

The Janus face of social media and democracy? Reflections on Africa

2020 ◽  
Vol 42 (3) ◽  
pp. 317-328 ◽  
Author(s):  
Bruce Mutsvairo ◽  
Helge Rønning
Keyword(s):  
Social Media ◽  
New Media ◽  
Media Culture ◽  
Power Structures ◽  
African Countries ◽  
Current Case ◽  
Media Technologies ◽  
Political Processes

The purpose of this issue of Media Culture and Society is to discuss the possible role of social media in the struggle for democracy, against authoritarianism, and over hidden power structures. The articles included in this volume are meant to offer empirical interventions to beliefs, some of them unproven, on whether the emergence of new media technologies has driven Africa towards democratic change. Papers in this Special Issue cover a wide variety of African countries delving deep into comparative studies of participatory citizens’ media on the continent. This introduction is an attempt to offer an explanation on African democratisation and authoritarianism before conceptualising the role of social media in political processes with the backing of current case study dispatches in Africa, demonstrating the dilemmas of digital disparities in promoting or denting democratisation in Africa.

Ditching the pack: Digital media in the 2010 Brazilian congressional campaigns

2011 ◽  
Vol 14 (4) ◽  
pp. 617-633 ◽  
Author(s):  
Jason Gilmore
Keyword(s):  
Social Media ◽  
New Media ◽  
Digital Media ◽  
Latin American ◽  
Social Networking Sites ◽  
Large Scale ◽  
Electoral System ◽  
Party Affiliation ◽  
Media Technologies ◽  
Original Dataset

Over the past decade Brazil has become well known for its open embrace of new media technologies. In tandem, an increasing number of Brazilian candidates have begun to use web and social media sites as an integral part of their overall campaign efforts. The present study is the first effort at large-scale modeling of these relationships in an emerging Latin American democracy. To explore the relationship between using digital media in a candidate’s political campaign strategy and voter support, I built an original dataset of the 2010 elections for the lower house of the Brazilian Congress. I investigate factors such as a candidate’s use of web and social networking sites in conjunction with other traditional influences such as candidate gender, age, incumbency, party affiliation, coalition membership and campaign spending. I demonstrate that having a robust web presence and using social media, holding other factors constant, can be a significant contribution to the popularity of a candidate on election day in an open-list proportional representation electoral system such as that in Brazil. Additionally, I demonstrate how this digital media campaign tactic might be specifically beneficial to traditionally disadvantaged candidates in bridging the gap of their under-representation in Brazilian politics.

scholarly journals Why Does the Archbishop Not Tweet?

2015 ◽  
Vol 36 (1) ◽  
pp. 109-123 ◽  
Author(s):  
Stefan Gelfgren
Keyword(s):  
Social Media ◽  
Present Article ◽  
Church Of Sweden ◽  
Social Shaping Of Technology ◽  
The Social ◽  
Societal Context ◽  
Social Shaping ◽  
The Church

Abstract In summer 2012, the Archbishop of the Church of Sweden appeared on Twitter. There was only one problem - it was not the Archbishop himself who was tweeting, but an anonymous person. A discussion then ensued on Twitter and in the blogosphere between those in favor of the Archbishop and his department and mainly social media proponents. The present article describes and analyzes the social media debate, and how authority and hierarchies are negotiated in and through social media. The analysis is based on Heidi Campbell’s “Religious-Social Shaping of Technology” model, and emphasizes the need to take into account not only the faith and tradition of the religious actor, but also the societal context in which the negotiating process takes place. In this case, the concepts of “mediatization” and “secularization” are used to understand the broader context of the process.

scholarly journals KOMUNIKASI POLITIK SEMESTER 5 KELOMPOK 3

2020 ◽  
Author(s):  
Mona Maghfira
Keyword(s):  
Social Media ◽  
New Media ◽  
Political Communication ◽  
Human Beings ◽  
Political Actors ◽  
Media Technologies ◽  
Keywords Internet ◽  
Challenges And Opportunities ◽  
Use Of Social Media ◽  
The One

Abstarknyo The development of communication technology has penetrated the lives of human beings. One form of communication is the development of new media technologies who gave birth to social media. Political world is also not free from the influence of new media and social media. Social media are like two sides of a coin for political actors. On the one hand, the success by using social media is getting positive support. But on the other hand failure by using social media is the risk by damaging the image. This paper discusses the challenges and opportunities of social media on political actors. Exposure to the use of social media in political communication becomes the first part of this paper. The second section discusses the challenges faced by political actors in the 2.0 era. The third section gives an offer opportunities for political actors in the utilization of social media. There is also the fourth and final section is a conclusion that contains what should be done by political actors to minimize the risks and maximize the opportunities offered by social media. Keywords: internet, new media, social media, political communication

Leveraging New Media as Social Capital for Diversity Officers

2016 ◽  
pp. 113-141 ◽  
Author(s):  
Kindra Cotton ◽  
Denise O'Neil Green ◽  
Sarah Alice Beckman ◽  
Ali Hussain ◽  
Angelo Robb ◽  
...  
Keyword(s):  
Social Media ◽  
New Media ◽  
Social Marketing ◽  
Media Campaigns ◽  
Media Technologies ◽  
Diversity And Inclusion ◽  
Emerging Trends ◽  
The World ◽  
Inclusive Society ◽  
Media Review

Technology has fundamentally changed our lives by bringing us closer together and connecting us in ways that make the world seem smaller. As higher education diversity professionals step into the foray of social marketing and continue to enhance their presence, it becomes even more important that they understand how to leverage important messages of equity, diversity, and inclusion in ways that promote an inclusive society and foster global equality. In order to carry out effective social media campaigns surrounding EDI issues, it is necessary to foster activity online and offline. This chapter is a guide for EDI professionals on how to use social media to foster equality. It includes a discussion on the Internet and the evolution of social media, review of new media technologies alongside emerging trends, and highlights why social marketing messages are important for diversity professionals. It also proposes a framework for understanding social media marketing, by providing tips, recommendations, and examples showcasing how to use social media to advance social justice.

Leveraging New Media as Social Capital for Diversity Officers

2014 ◽  
pp. 294-319 ◽  
Author(s):  
Kindra Cotton ◽  
Denise O’Neil Green
Keyword(s):  
Social Media ◽  
New Media ◽  
Social Media Marketing ◽  
Subject Matter Experts ◽  
Personal Lives ◽  
Media Technologies ◽  
Diversity And Inclusion ◽  
Marketing Planning ◽  
The Social ◽  
A Current

While most have grasped how to utilize social media in their personal lives, very few have been able to bridge the gap in leveraging new media effectively to enhance their careers. This chapter is a how-to guide for Equity, Diversity, and Inclusion (EDI) professionals seeking to use social media to carve a niche in the social networking arena. The purpose of this chapter is to highlight how EDI professionals can benefit from utilizing new media marketing tools to position themselves as subject-matter experts and use this authority to create engaged communities surrounding the topics of equity, diversity, and inclusion in higher education. A current review of new media technologies and emerging strategies starts the chapter. It continues with further details on the steps needed to develop and implement a successful social media marketing strategy. The chapter concludes with how to turn plans into actionable steps and includes a social media marketing planning worksheet.

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