scholarly journals The Influence of Brand Loyalty on Cosmetics Buying Behavior of UAE Female Consumers

2011 ◽  
Vol 3 (2) ◽  
Author(s):  
Hamza Salim Khraim
Keyword(s):  
Brand Loyalty ◽  
Buying Behavior ◽  
Female Consumers

Pengaruh Brand Equity Terhadap Keputusan Pembelian Konsumen (Studi Pada Produk Elektronik Di Daerah Istimewa Yogyakarta)

2021 ◽  
Vol 16 (1) ◽  
Author(s):  
Linawati Linawati ◽  
Sofiati Sofiati
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Brand Equity ◽  
Significant Influence ◽  
Brand Loyalty ◽  
Buying Behavior ◽  
Dominant Influence ◽  
Consumer Buying Behavior

Abstrack   This research is intended to analyze the influence of brand equity on the consumer buying behavior. The respondents consist of 100 electronic user in Regional Province of Yogyakarta. Questionnaire are used to collect data from the respondents and the data were analized by Multiple Regression Analysis. The result of the study indicate that: (i). brand equity has significant influence on the consumer buying behavior (ii). brand loyalty has dominant influence on the custumer buying behavior.   Keywords: Brand Equity, Consumer Buying Behavior. Electronic User, Multiple Regression Analysis    

scholarly journals Analysis of the Influence of Brand Image and Brand Trust on Purchasing Decisions through Brand Loyalty (Study on Lapis Kukus Pahlawan Bread)

2021 ◽  
Vol 5 (1) ◽  
pp. 59-67
Author(s):  
Bambang Raditya Purnomo ◽  
Indrarini Oetoro Dg
Keyword(s):  
Brand Loyalty ◽  
Brand Image ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Buying Behavior ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage ◽  
Important Position ◽  
Influence Behavior

Competition between the food and beverage industry, especially local souvenirs, is a challenge for every business actor to be able to maintain and develop his business. Repurchase decision is the stage where consumers form the intention to buy the most preferred product, where the consumer's decision to modify, delay or avoid is strongly influenced by the perceived purchase risk (Kotler and Keller, 2012: 188).Brand image can influence consumer behavior in buying a product. Brand image has an important position in buying behavior. Because one of the decisions in the purchase structure is a decision regarding the brand. Trust involves a person's willingness to behave in a certain way because of the belief that his partner will give what he hopes and a hope that is generally owned by someone that the words, promises or statements of others can be trusted (Daryanto, 2013: 279).Brand trust is one's belief in certain values that will influence behavior (Peter and Olson, 2013: 136). Brand loyalty reflects brand loyalty to certain brands. Brand loyalty is a condition where consumers have a positive attitude towards the brand, have a commitment to the brand, and have a tendency to continue their purchases in the future.Along with the development of the bread industry in Indonesia, there are also more players in the bread business so that competition in this market is getting tougher. The tight competition in the bread business can be seen from a number of bread business players in Indonesia, including bread with the brand Sari Roti, Lauw, Sharon, BreadTalk, Holland Bakery, and many more including the Lapis Kukus Pahlawan Bread. This study aims to analyze the effect of brand image and brand trust on purchasing decisions of the Lapis Kukus Pahlawan bread through brand loyalty.

Factors Influencing the Buying Behavior of Female Consumers With Reference to Top Three Brands of Make-Up Cosmetics in Pune City

2020 ◽  
pp. 428-464
Author(s):  
Mukta Srivastava
Keyword(s):  
Influencing Factors ◽  
End Users ◽  
Buying Behavior ◽  
Female Consumers ◽  
Factors Influencing ◽  
Marketing Activities ◽  
A Company

Customers are the end beneficiary of all the marketing activities. No matter what type of cosmetics a company is making (natural or chemical), what type of company it is (national or international), it has to satisfy the needs of the customers. No marketer can ever be successful until and unless it is able to understand the buying behavior of the end users. Hence, the current study addresses issues, such as, ‘what factors are influencing the buying behavior of female consumers with reference to make-up cosmetics?' Has there been a relationship existing between the demographical factors and other influencing factors? How female consumers make decisions for buying a particular brand of make-up cosmetics and what factors affect the decision?

Correlates of Buying Behavior for Grocery Products

1967 ◽  
Vol 31 (4) ◽  
pp. 48-53 ◽  
Author(s):  
Ronald E. Frank
Keyword(s):  
Market Segmentation ◽  
Brand Loyalty ◽  
Low Cost ◽  
Product Category ◽  
Buying Behavior ◽  
Private Brand ◽  
High Degree ◽  
Grocery Products

Do heavy buyers of a grocery product have different economic characteristics than light buyers? Are private-brand-prone customers really different? Are customers who exhibit a high degree of brand loyalty in a product category different than those exhibiting less loyalty? In what way are the characteristics of customers who tend to purchase a product at a low cost per unit different from those who pay higher prices? The author reports the results of five studies, each focused on one of the above questions. The studies provide some interesting insights into the usefulness of household purchasing characteristics as bases for market segmentation.

Building Shopping Arousal Through Direct Marketing in Retail Environment

2010 ◽  
pp. 257-277
Author(s):  
Dr. Rajagopal
Keyword(s):  
Marketing Strategy ◽  
Brand Loyalty ◽  
Empirical Investigation ◽  
Direct Marketing ◽  
Shopping Behavior ◽  
Buying Behavior ◽  
Retail Environment ◽  
Leisure Shopping

This study attempts to analyze behavioral drivers which influence consumers’ leisure shopping behavior and measure customers’ value through empirical investigation in Mexico. The role of outsourced salespeople who act as sales promoters in stimulating arousal and satisfaction as behavioral drivers, which influence buying behavior of consumers and measures the extent of satisfaction, has been analyzed. Also, customer prospecting as direct marketing strategy through outsourced salespeople in swaying the leisure shopping and driving brand loyalty is discussed in the study.

scholarly journals The Impact of Consumer-Company Relationships on Brand Loyalty

2019 ◽  
Author(s):  
Mihalj Bakator ◽  
Dejan Đorđević ◽  
Dragan Ćoćkalo ◽  
Srđan Bogetić
Keyword(s):  
Data Analysis ◽  
Public Relations ◽  
Brand Loyalty ◽  
Research Question ◽  
Main Idea ◽  
Marketing Management ◽  
Female Consumers ◽  
Complex Relationships ◽  
The Impact ◽  
A Company

Research Question: In this paper the effect of consumers’ relationship towards a company on brand loyalty is analysed. Motivation: The main goal is to determine if consumers’ relationship towards a company develops brand loyalty. In addition, consumer-brand relationships, consumer-product relationships, brand trust and brand relationship quality are observed. This is important for defining complex relationships between companies, consumers and brands. Brand loyalty is the result of marketing, management and public relations practices. This thorough research provides a substantial insight into this domain. The number of studies that address several marketing management constructs in this form is low. Therefore, this approach is innovative from that viewpoint. Idea: The main idea is to analyse the complex relationships between the above-mentioned constructs and to highlight key factors while taking into consideration the integrity of the analysed data. Data: For this research, the data was collected via structured survey. The sample size of 407 included male and female consumers, aged from 15 to 65, from the major cities in Serbia. Potential biases were taken into consideration when undertaking data analysis. Tools: Conclusions were drawn from the extensive data analysis that included OLS regression analysis, (with and without control parameters), correlation analysis, reliability test, and tests for multicollinearity, heteroscedasticity and autocorrelation. Findings: The results indicate that there is a strong link between consumers’ relationship towards a company and brand loyalty. In addition, the links between the mediating constructs shed light on the complexity of developing relationships with consumers. Contribution: This study contributes to the existing body of literature and expands the view on consumer-company relationships from the aspect of brand and marketing management and management overall.

scholarly journals A STUDY OF CONSUMER BEHAVIOUR TOWARDS AIR FILLED POTATO CHIPS PACKET IN ASSAM, INDIA.

2020 ◽  
pp. 1-4
Author(s):  
Aditee Mitra
Keyword(s):  
Brand Loyalty ◽  
Consumer Behaviour ◽  
Age Groups ◽  
Potato Chips ◽  
Buying Behavior ◽  
Air Content ◽  
Excess Air

Potato chips, one of the most enjoyed and popular snacks attract consumers of various age groups. While the truth is that the demand of potato chips is never ending, what is interesting here is that even though consumers are dissatisfied due to excess air content in potato chips, still they prefer to have it from time to time. It is unusual to find such buying behavior of consumers. This paper aims to highlight in depth about the factors that cause such behavior and also throw light towards the brand loyalty of such consumers.

scholarly journals The Moderator Role of Brand Awareness and Brand Loyalty on Consumers’ Online Impulse Buying Behavior

2018 ◽  
Vol 7 (1) ◽  
pp. 35-48
Author(s):  
Melis Kaytaz Yigit ◽  
Mehmet Tıgli
Keyword(s):  
Brand Loyalty ◽  
Time Pressure ◽  
Brand Awareness ◽  
Strategy Development ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Moderator Effect ◽  
Browsing Behavior ◽  
Moderating Role

In recent years, with consumers’ widespread preference for shopping in Private Shopping Clubs (PSCs) on the internet, there has been a remarkable increase in impulse purchases with the attractive opportunities and smart strategies of PSCs stimulating consumers’ impulse buying behavior. Within the PSC framework, the purpose of this article is to investigate the moderator effect of brand awareness and brand loyalty on the relationship between online impulse buying behavior and perceived low price, browsing behavior and time pressure. The study created and tested five hypotheses using data collected in Turkey. Results indicate that browsing behavior, time pressure and perceived low price do influence online impulse buying behavior. A hierarchical regression analysis was also used to analyze the moderating role of brand awareness and brand loyalty on impulse buying behavior and both variables were found to have a moderating role. The results provide substantial information on strategy development for internet retailers.

scholarly journals The Impact of Brands on Consumer Buying Behavior

2016 ◽  
Vol 5 (4) ◽  
pp. 1-16 ◽  
Author(s):  
Ulas Akkucuk ◽  
Javed Esmaeili
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Purchase Decisions ◽  
Brand Name ◽  
Buying Behavior ◽  
Brand Association ◽  
The Impact

The aim of this research is to understand the factors behind smartphone purchase decisions of consumers. Nowadays companies make use of various strategies in order to attract new customers, retain existing customers and differentiate their products from those of their competitors. Perhaps, the most important and effective strategy to influence consumer behavior in the product selection is emphasizing the “brand name” of the products. Our aim in this paper is to investigate how smartphone brands can influence consumers’ buying decisions. Brand equity is a set of brand assets and liabilities linked to a brand name and symbol, which add to or subtract from the value provided by a product or service. It enhances the customer’s ability to interpret and process information, improves confidence in the purchase decision and affects the quality of the user experience. Using this construct widely discussed in the literature, we use and build our hypothesis based on Aaker model about the brand equity, including perceived quality, brand awareness, brand association and brand loyalty. The study involved a questionnaire administered to 171 smartphone consumers between December 2015 and March 2016. The consumers were chosen by convenience sampling among the students from a prestigious university in the Istanbul district of Turkey. Our findings indicate that a majority of the smartphone buyers’ decisions are mainly influenced by brand loyalty and brand awareness. Perceived quality and brand association do not seem to influence purchase decisions for the sample of this study.

scholarly journals The Effect of Price Reduction on Consumer’s Buying Behavior in the U.S. Differentiated Yogurt Market

2019 ◽  
Vol 6 (2) ◽  
pp. 32
Author(s):  
Rezgar Mohammed ◽  
Olga Murova
Keyword(s):  
Consumer Behavior ◽  
Brand Loyalty ◽  
Price Reduction ◽  
Consumer Loyalty ◽  
Price Promotion ◽  
Buying Behavior ◽  
Marketing Literature ◽  
Interesting Topic ◽  
Unit Increase ◽  
The U.S

Although price reduction is an interesting topic in marketing literature and has studied in numerous papers, less attention is paid to its effect on consumer behavior. This paper analyzes the effect of the price promotion on consumer’s behavior in terms of the percentage of buying and the brand loyalty in the U.S. differentiated yogurt market. This paper tries to answer the following questions. Is the choice of high preferred brands sensitive to the price promotion of less preferred brands? Are there loyal consumers in the yogurt market? How sensitive is the consumer loyalty of high preferred brands to the price promotion of less preferred brands? Results show that a unit increase in the frequency of price reduction of less popular brands will decrease the consumer’s choice of high popular brands significantly. Switching across brands is very common and there are less loyal consumers in the yogurt market where main brands have collectively only 12% loyal consumers. Loyalty of high popular brands is also sensitive to the price promotion of less popular brands as a unit increase in the frequency of price reduction for less preferred brands will decreases the share of households who are loyal to high popular brands of General Mills and Danone.

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