When political marketing strategy ignores delivery: Lessons from the Greek experience

2115 ◽  
Author(s):  
Iordanis Kotzaivazoglou
Keyword(s):  
Marketing Strategy ◽  
Political Marketing

Political Marketing Strategy: Soundbites and Voting Behaviour in Contemporary Ghana

2019 ◽  
Vol 21 (3) ◽  
pp. 375-394 ◽  
Author(s):  
Alexander Diani Kofi Preko ◽  
Samuel Kwami Agbanu ◽  
Mawuli Feglo
Keyword(s):  
Marketing Strategy ◽  
Political Marketing ◽  
Voting Behaviour

Three faces of political marketing strategy

2011 ◽  
Vol 12 (4) ◽  
pp. 293-302 ◽  
Author(s):  
Sigge Winther Nielsen
Keyword(s):  
Marketing Strategy ◽  
Political Marketing

scholarly journals STRATEGI MARKETING POLITIK CALON INDEPENDEN DALAM KONTESTASI PILKADA SERENTAK TAHUN 2017 DI KABUPATEN BUTON SELATAN

2017 ◽  
Vol 16 (1) ◽  
pp. 9
Author(s):  
Ansar Suherman ◽  
Mansur .
Keyword(s):  
Rural Communities ◽  
Marketing Strategy ◽  
Qualitative Approach ◽  
Political Marketing ◽  
Research Approach ◽  
Team Approach ◽  
Social Culture ◽  
Political Candidate ◽  
Main Target

This research aims to know the marketing strategy of a political candidate from the independent online election Districts are simultaneously carried out in 2017. This research took South Buton regency location in Southeast Sulawesi Province and made of candidate La Ode Agus Mbaeda and La Ode Agus (AA) as a subject in the study because it comes from an independent or non-line political party. In identifying a political marketing strategy undertaken by the prospective spouses AA, researchers used a model of political marketing from Smith and Hirst, who use the three phases namely: segmentation, targeting, and positioning politics. The research approach applied in the research is descriptive qualitative approach. Through this approach, the problem can be a breakfast buffet clearly and details of segmentation, targeting, and Positioning Politics that will have an impact on the determination of strategies and tactics to win team consolidation. The results of this study found that the process of segmentation has been done by the team to win even though the process is not done thorough and complete. The team winning only focuses on one segment of the course, i.e. ethnic culture/social segments with the neglect of other segments which should be entered in part a process of segmentation. On the targeting of the winner, the team approach as a strategy of ethnic-based which is considered able to obtain support vote by utilizing custom personalities as the main target. It is a phenomenon in rural communities that the community would be so listen to what was said by the indigenous character. Primordialism approach in the context of rural communities in Indonesia can still be used as a decoy to get support. On the final stage, due to segmentation and targeting only focuses on one segment alone IE social culture/ethnicity, then the team winning more political positioning accentuates regional son issues because it is believed to be still strongly influences the perception community voters.

scholarly journals Strategi Marketing Hary Tanoesoedibjo dalam Usaha Membangun Personal Branding Politik

2016 ◽  
Vol 20 (1) ◽  
pp. 49-62
Author(s):  
Hartini Basaria Natasya Sitanggang ◽  
Awang Dharmawan
Keyword(s):  
Social Media ◽  
Political Parties ◽  
New Media ◽  
Marketing Strategy ◽  
Political Marketing ◽  
Price Promotion ◽  
Personal Branding ◽  
The Right

Today, many people have already used new media for doing their activities, includes communicating. The benefits in opening the edges each humans and using the innovating technology makes the new media usually used by citizen. These concerns are used by the politic consultant to promote some political parties or some candidates. HaryTanoesoedibjo is one of media businessman in Indonesia who tries to take his way becoming a politician. To increase his electability in politic, a politic consultant for HaryTanoesoedibjo should be able to know the right strategies for HaryTanoesoedibjo. This study was made to know what strategies are right for HaryTanoesoedibjo. This research was using the 4Ps and PDB analysis. Besides that, this study was also intended to know the right platform for HaryTanoesoedibjo in case for succeed his way for president election. The datas in this study are from the analysis in social media and website that used by HaryTanoesoedibjo and some available literatures. Keywords: Political Marketing Strategy, New Media, HaryTanoesoedibjo,   ABSTRAK Kekuatan media baru sebagai sumber informasi politik, tidak lepas dari perkembangannya sudah menjadi media mainsream yang membangun interaktivitas bagi sesama penggunanya. Hal inilah yang dimanfaatkan oleh konsultan politik untuk mempromosikan partai politik atau kandidat perseorangan. Hary Tanoesoedibjo, sebagai salah satu pebisnis media yang memasuki jalan sebagai politisi. Dalam menaikkan popularitasnya di dunia politik, konsultan politik yang dimiliki oleh Hary Tanoesoedibjo berusaha menerapkan strategi marketing politik, karena mengingat Partai Indonesia Raya (Perindo) dan Hary Tanoesoedibjo sendiri terbilang baru dalam panging politik nasional. Studi ini dibuat untuk mengetahui bagaimana strategi marketing politik dari tim Hary Tanoesoedibjo. Penelitian ini menggunakanan konsep product, place, price, promotion, dan segmentation (4PS) dan positioning, differentiation, dan branding (PDB). Selain itu, studi ini juga ditujukan untuk mengetahui bagaimana platform media baru yang digunakan oleh Hary Tanoesoedibjo sebagai ketua Partai Persatuan Indonesia (Perindo). Kata kunci: Strategi Marketing Politik, Media baru, Hary Tanoesodibjo.

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