Political Marketing: Theory and Concepts
Latest Publications

TOTAL DOCUMENTS

13

(FIVE YEARS 0)

H-INDEX

1

(FIVE YEARS 0)

Published By SAGE Publications Ltd

9780857025814, 9781473914827

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Defining Political Marketing

Political Marketing: Theory and Concepts ◽

10.4135/9781473914827.n2 ◽

2014 ◽

pp. 9-21 ◽

Cited By ~ 1

Keyword(s):

Political Marketing

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Political Market Orientation

Political Marketing: Theory and Concepts ◽

10.4135/9781473914827.n10 ◽

2014 ◽

pp. 145-157 ◽

Cited By ~ 1

Keyword(s):

Market Orientation ◽

Political Market ◽

Political Market Orientation

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Strategic Political Postures

Political Marketing: Theory and Concepts ◽

10.4135/9781473914827.n9 ◽

2014 ◽

pp. 133-144

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Critical Perspectives on Political Marketing

Political Marketing: Theory and Concepts ◽

10.4135/9781473914827.n5 ◽

2014 ◽

pp. 56-73

Keyword(s):

Political Marketing ◽

Critical Perspectives

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Symbolism in Political Marketing

Political Marketing: Theory and Concepts ◽

10.4135/9781473914827.n12 ◽

2014 ◽

pp. 174-191

Keyword(s):

Political Marketing

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Introduction

Political Marketing: Theory and Concepts ◽

10.4135/9781473914827.n1 ◽

2014 ◽

pp. 1-6

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Political Relationship Marketing

Political Marketing: Theory and Concepts ◽

10.4135/9781473914827.n8 ◽

2014 ◽

pp. 113-132

Keyword(s):

Relationship Marketing ◽

Political Relationship

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Theories and Concepts in Political Marketing

Political Marketing: Theory and Concepts ◽

10.4135/9781473914827.n3 ◽

2014 ◽

pp. 22-36

Keyword(s):

Political Marketing

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The Ethics of Political Marketing

Political Marketing: Theory and Concepts ◽

10.4135/9781473914827.n7 ◽

2014 ◽

pp. 96-110

Keyword(s):

Political Marketing

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The Triadic Interaction Model of Political Exchange

Political Marketing: Theory and Concepts ◽

10.4135/9781473914827.n4 ◽

2014 ◽

pp. 37-55

Keyword(s):

Interaction Model ◽

Triadic Interaction

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