scholarly journals Assessment of researches of retail internationalization impact on customer attitude

2015 ◽  
Vol 37 (4) ◽  
pp. 576-585 ◽  
Author(s):  
Elzė Rudienė
Keyword(s):  
Reference Material ◽  
Retail Trade ◽  
Practical Significance ◽  
Consumer Attitude ◽  
Consumer Survey ◽  
Present Survey ◽  
Potential Entrant ◽  
National Market ◽  
Customer Attitude ◽  
Retail Company

To date customer attitude about companies entering the market and their possible impact upon consumers has not frequently been the object of investigation within the internationalisation of retail trade. The objective of the present article is to assess the expectations of Lithuanian consumers and the extent to which their expectations where met following the entry into the national market of the world's largest furniture retail company, IKEA. The methodological basis for the present paper is an analysis of reference material on the internationalisation of retail trade examining cases of successes and failures of retail companies, exploring and understanding consumer expectations and the ways to meet such expectations, as well as peculiarities of entering different markets. The practical significance of the present survey is that it is a survey of consumer attitude prior to the company entering the market in another country, which would enable a potential retail entrant to know the expectations of consumers and thus take appropriate decisions. The second consumer survey would enable surveyors to determine to what extent the expectations of consumers have been met and what improvements the potential entrant should seek to make.

scholarly journals Information Technology (IT) Improvement At PT. Sumber Alfaria Trijaya

2013 ◽  
Vol 4 (1) ◽  
pp. 324
Author(s):  
Marisa Karsen
Keyword(s):  
Swot Analysis ◽  
Retail Trade ◽  
Retail Industry ◽  
Analysis Problem ◽  
Agricultural Industry ◽  
Traditional Markets ◽  
Business Model Canvas ◽  
Implementation Problems ◽  
Retail Company ◽  
And Control

Retail industry is the second largest industry after agricultural industry in terms of employment absorption in Indonesia. The situation of the quite dynamic retail industry is marked by the development of modern retail trade and it impacts on traditional markets and suppliers. PT Sumber Alfaria Trijaya, known as Alfamart is one of the best retail company  in Indonesia. It already uses Supply Chain Management and B2B to support their operations. Alfamart also has its own website which provides information about products, outlets, services, and promo. This research discusses about IT improvement. The purpose of this paper is to improve Alfamart IT performance and make innovation on the IT to increase customer satisfaction.  The methodology used is defining the problem, measure, analyst problem, improvement required by Alfamart, and control to monitor the implementation. Problems are identified using SWOT analysis, problem clarification, and business model canvas. Analyzing the problems, solution hypotheses and IT improvement are recommended for Alfamart.  

scholarly journals TRENDS AND DEVELOPMENT PROSPECTS OF GRAIN MARKET IN UKRAINE

2020 ◽  
Vol 1(13) ◽  
pp. 38-44
Author(s):  
Oksana Penkova ◽  
◽  
Andrii Kharenko ◽  
Yurii Tsymbaliuk ◽  
◽  
...  
Keyword(s):  
Rural Areas ◽  
Negative Impact ◽  
Supply And Demand ◽  
Raw Material ◽  
Practical Significance ◽  
Grain Production ◽  
National Market ◽  
External Demand ◽  
Methods Of Synthesis ◽  
Further Development

Development and deepening of processing of agricultural products, including grains, improvement of its quality characteristics will contribute to increase of employment in rural areas, satisfaction of internal and external demand, increase of foreign exchange receipts in the state and incomes of producers. The aim of the article is to evaluate the prospects for the development of the market for large products in Ukraine, taking into account trends in changes of supply and demand. The methodological basis of the study: the systematic and dialectical approaches and the use of methods of synthesis and analysis in determining the patterns and features of the market for large products in Ukraine. The article analyzes the dynamics and structure of production of grains, identifies the problems of increasing the supply of their main species. The factors of internal and external demand for national grain and future trends of development of this market have been considered. It has been proved that the production volumes of the main grains depend directly on the availability of raw material supply and its quality, the demand for finished products both in the Ukrainian market and from the side of the importing countries of Ukrainian products, as well as the retrospective profitability of the sale of alternative crops. Expansion of national sales in the national market can be achieved through the comprehensive application of non-tariff restrictions that do not conflict with WTO agreements. The scientific novelty of the research is to systematize the factors of formation of demand and supply of large products and to analyze their impact on the market environment. The practical significance of the research lies in identifying the main areas within which the problems of further development of the large industry are generated, which creates the basis for the development of measures to minimize their negative impact. Keywords: grains, grain production, grains market, processing enterprises, grain production.

Consumer Attitude and Loyalty in Online Shopping Environments

2017 ◽  
Vol 7 (3) ◽  
pp. 57-72 ◽  
Author(s):  
Chandra Sekhar Patro
Keyword(s):  
Online Shopping ◽  
Ease Of Use ◽  
Future Research ◽  
Consumer Attitude ◽  
Consumer Loyalty ◽  
Shopping Environments ◽  
Online Consumer ◽  
Customer Attitude ◽  
Practical Implications

In the online shopping environment, loyal customers are considered extremely valuable. Loyalty is generally attributed to satisfaction with the quality of service offered by the e-marketers' to their customers. The application of technology-based service has grown rapidly in the recent years, but the current understanding of customer retention and attitude in such contexts remains limited. The present article empirically investigates the roles of e-store facets, consumer attitude and loyalty in online shopping environments. The results posit that the e-store facets such as ease of use, credibility, price benefit, security and service quality positively influence online consumer loyalty via online consumer purchase attitude, whereas functionality and innovativeness do not have much influence on consumer attitude and loyalty. The findings afford not only practical implications for e-marketers but also directions for future research on online customer attitude and loyalty.

Review in Supply Chain Base on Green Consumers Attitude

2014 ◽  
Vol 564 ◽  
pp. 706-710
Author(s):  
Mohammad Mahdi Zarei ◽  
Majid Mokhtari ◽  
M. Rosnah Yusuff
Keyword(s):  
Supply Chain ◽  
Environmental Concern ◽  
Positive Influence ◽  
Environmental Concerns ◽  
Consumer Attitude ◽  
Environmentally Conscious ◽  
Green Performance ◽  
Customer Attitude ◽  
Different Levels ◽  
Significant Positive Influence

The aim of this study is to discuss the environmental concern levels of the consumers and the green customer attitude towards suppliers and improving suppliers’ green performance. However, for organizing and improving suppliers, they should cover different groups of consumers which have different levels of environmental concerns. Despite, customers have environmentally conscious toward product and care about protecting the environment. Thus, with customer’s environmental concern, significant positive influence have been emerging from suppliers in parallel response toward environment. Although with the time passing, consumer attitude will be changed and suppliers should able to follow and respond to consumer needs. Therefore for responding these needs and decreasing the environmental impacts, supply chains are using Green Customers’ Attitude Orientation which is powerful philosophy. In this paper, have been attempted to show what consumers’ attitudes are and how they behave and act towards green products and how can improve the suppliers’ performance can be improved.

scholarly journals Metrological support of phthalate content measurements: reference material for the composition of a solution of six priority phthalates in methanol

2021 ◽  
Vol 17 (3) ◽  
pp. 5-19
Author(s):  
A. I. Krylov ◽  
A. Y. Mikheeva ◽  
A. G. Budko ◽  
I. Yu. Tkachenko
Keyword(s):  
Reference Material ◽  
Full Range ◽  
Metrological Traceability ◽  
Uncertainty Budget ◽  
Stability Study ◽  
Practical Significance ◽  
Volume Weight ◽  
Butyl Phthalate ◽  
The Stability ◽  
Certified Values

The article provides information on the development of a new reference material (RM) for the composition of a solution of six priority phthalates (dimethyl phthalate, diethyl phthalate, di(n-butyl) phthalate, benzyl butyl phthalate, bis(2-ethylhexyl) phthalate, di(n-octyl) phthalate) in methanol provided with metrological traceability to GET 208-2019 (GET 208). The procedure for the preparation and certification of RMs is shown, including the estimation of homogeneity and stability. Pure organic substances (phthalates) characterized on GET 208 were used as the starting material for the RM. The RM material was prepared by weight and volume-weight methods. The stability study of the RM was carried out by the isochronous procedure. The RM certified values are the mass fraction and mass concentration of individual phthalates in the solution. When calculating the uncertainty budget for RM certified values, contributions from the purity of the starting materials, RM preparation procedures, heterogeneity, and long-term instability were taken into account. The relative expanded uncertainty of the certified values does not exceed 2 %. As a result, a certified reference material (CRM) was developed and approvedfor the composition of a solution of ortho-phthalic acid esters (phthalates) in methanol GSO 11366-2019. The practical significance of the application of GSO 11366-2019 is to ensure the metrological traceability of RM to the corresponding SI units reproduced on GET 208. The developed CRM can be applied in resolving any measuring tasks and performing a full range of metrological works.

scholarly journals ASSESSMENT OF CHANGES IN THE TURNOVER OF LITHUANIAN RETAIL TRADE ENTERPRISES IN 2001–2008

Ekonomika ◽  
2010 ◽  
Vol 89 (2) ◽  
pp. 130-151
Author(s):  
Petras Vytautas Vengrauskas ◽  
Vytautas Mackevičius
Keyword(s):  
Financial Crisis ◽  
Retail Trade ◽  
Economic Indicators ◽  
Practical Significance ◽  
The Third ◽  
Factors Influencing ◽  
National Economic

The paper presents an analysis of the methodological side of assessing the turnover of Lithuanian retail trade enterprises, i.e. the indicators to be employed in assessing changes in the volume and composition of the turnover over a longer term, their relationship with other national economic indicators, as well as their theoretical and practical significance. The analysis of changes in the volume and composition of the turnover of Lithuanian retail enterprises in 2000–2008 has revealed its positive and negative trends and the factors influencing these changes. The period under consideration is remarkable in that the years 2000–2001 marked the recovery of the Lithuanian economy after the financial crisis in Russia, its growth until the third quarter of 2008 and the beginning of its decline. The paper summarizes trends in and problems of changes in the volume and composition of the turnover of the country’s retail trade enterprises in the period under consideration and shows the possibilities for its development.

scholarly journals Contraction of Capital Investment in Retail Trade Sub-Sector Companies on the Indonesia Stock Exchange

2021 ◽  
Vol 11 (3) ◽  
pp. 19
Author(s):  
Andy ◽  
S. H. Hengky
Keyword(s):  
Data Analysis ◽  
Capital Structure ◽  
Capital Investment ◽  
Stock Exchange ◽  
Retail Trade ◽  
Survey Method ◽  
Panel Data Regression ◽  
Data Regression ◽  
Sample Method ◽  
Retail Company

This study aims to compare the investment contraction in the retail trade sub-sector on the Indonesia Stock Exchange (IDX). This study examines the effect of profitability as measured by ROE on capital structure as measured by DER in sub-sector companies in IDX during 2016-2020. This type of research uses verification research with explanatory survey method and sample method of a purposive-sampling in which there are 18 samples of retail company sub-sectors. Methods of data analysis using panel data regression with the results: Profitability has a negative and significant effect on capital structure.

scholarly journals A Study on Promotion of Alcoholic Beverages

2020 ◽  
Vol 16 (01) ◽  
pp. 12-17
Author(s):  
Pooja Narang ◽  
Ritesh Dwivedi
Keyword(s):  
Social Sciences ◽  
Alcoholic Beverages ◽  
Brand Awareness ◽  
Primary Data ◽  
Consumer Attitude ◽  
Research Model ◽  
The Social ◽  
Promotional Strategies ◽  
Customer Attitude ◽  
The Relationship

India is one of the leading countries in consuming and manufacturing alcoholic beverages in the last few years. Alcohol is one of the major players in contributing an important role in India’s economy. Individuals are aware of the fact that advertisement of tobacco, cigarettes, and alcohol is banned in our country, but the leverage has been granted of promoting the brand through surrogate marketing. There are many traditional methods that are still successful in the promotion of alcohol like hoardings and banner, but some modern ways are promotion through social media, ladies’ night, etc. This study aims to explore the various promotional practices performed by alcohol companies and analyze the customer attitude towards it. A questionnaire survey was used to collect the customers’ primary data by visiting various clubs and bars. The total number of questionnaires that were analyzed is 200 using statistical package for the social sciences (SPSS). The result of SPSS was reviewed based on the hypothesis formed and the relationship is determined between various variables. With the help of results, we connected it to a research model related to consumer attitude. This study concluded that promotional activities play an important role and mostly impact brand awareness. Despite surrogate marketing, the entire liquor brands can target their customer through some memorable promotional strategies and successfully understand the consumer’s attitude towards them.

Importance of Consumer-based Green Brand Equity: Empirical Evidence

Paradigm ◽  
2019 ◽  
Vol 23 (1) ◽  
pp. 83-97 ◽  
Author(s):  
Utkal Khandelwal ◽  
Kushagra Kulshreshtha ◽  
Vikas Tripathi
Keyword(s):  
Brand Equity ◽  
Developing Economies ◽  
Reference Group ◽  
Developed Countries ◽  
Consumer Attitude ◽  
The Novel ◽  
Significant Difference ◽  
The Difference ◽  
Social Economies ◽  
Customer Attitude

Due to increasing awareness towards environmental issues and consumer demand for environmental-friendly products, companies are shifting their management from brand equity to green brand equity. This will lead to the novel marketing phenomenon: green brand equity. Most of the previous studies on green branding, green marketing initiatives and social economies have been conducted in developed countries, and there is a lack of such studies in fast developing Asian countries like India. Therefore, this research tries to fill in the gap to measure the green brand equity in developing economies like India. This research measures green brand equity and its impact on consumer attitude. In addition, this research also measures the difference in the degree of green brand equity in metro and non-metro city. Consumer behaviour of metro and non-metro cities in India has found similarity and dissimilarity in many ways. The present study presents the different dimensions of green brand equity and its impact on consumer attitude. Green brand image, satisfaction, trust, loyalty, reference group and green advertisement emerged as a strong influencing agent of customer attitude towards green brand equity. The result of measurable difference of these construct revealed that there is a significant difference in all constructs, except green advertisement. Marketers have to understand these differences and formulate different market strategies while moving from metro to non-metro cities. This research not only provides green brand equity dimensions as a conceptual contribution, but also establishes the relationship between green brand equity and consumer attitude as an empirical contribution.

scholarly journals ASSESSMENT OF IMPACT OF FORMAT OF RETAIL INTERNATIONALIZATION ON CONSUMER ATTITUDE

2018 ◽  
Author(s):  
Elzė Rudienė ◽  
Mangirdas Morkūnas ◽  
Viktorija Skvarciany
Keyword(s):  
Consumer Attitudes ◽  
Essential Elements ◽  
Retail Trade ◽  
Evaluation Methodology ◽  
Consumer Attitude ◽  
Internationalization Process ◽  
Shopping Centre ◽  
The Subject ◽  
One Year ◽  
Retail Format

The format is one of the essential elements of retail internationalization process. In order to date, cus-tomer attitude about retail companies format entering the market and their possible impact upon consumers and standardization degree has not frequently been the object of investigation within the internationalisation of retail trade. Only by opening the subject of trade consumers and customers can find the solution of components of this element. The current paper explores consumer attitudes to retail format, revealed this element components and provide their evaluation methodology. The prac-tical significance of the current research is that it is a survey of consumer attitude to the company en-tering format the market in another country, which would enable a potential retail entrant to know the expectations of consumers and thus take appropriate decisions. The methodological basis for the pre-sent paper is an analysis of reference material on the internationalisation of retail trade examining cases of successes and failures of retail companies, exploring and understanding consumer expecta-tions and the ways to meet such expectations, as well as peculiarities of entering different markets. The authors interviewed Lithuanian consumers (more than 600) about the IKEA shopping centre be-fore its opening in Vilnius and one year after opening. Studies have confirmed that consumers have their attitudes of the IKEA shopping centre, as the format element.

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