Media reception of PR activities in the discourse of British and Ukrainian quality newspapers: comparative analysis

2019 ◽  
pp. 26-31
Author(s):  
Y. Garkavenko
Keyword(s):  
New Media ◽  
Public Relations ◽  
Media Representations ◽  
Professional Activity ◽  
High Quality ◽  
The Public ◽  
Media System ◽  
The Media ◽  
Media Reception ◽  
High Level

The article is dedicated to the study of the recent changes that are currently taking place in the field of public relations and the transformation of the interaction process of the PR Institute with the media. The actuality of the work can be explained by the fact that the main world trends of the functioning of PR at the present stage are examined and this experience is extrapolated to Ukrainian realities. And considering the fact that the process of integration into the world economic and cultural space is crucial for our country, the development of the public relations field in all spheres of the country's activity and the coordinated mechanism of interaction with the media system are a priority. The main features of the development of public relations under the influence of modern technologies and in the conditions of new media were determined, the analysis of changes in PR-manager’s profile was made. The use of the content analysis method in the process of investigation of high quality British and Ukrainian newspapers has revealed the most common stereotypes of public relations as an area and profession in Britain and Ukraine. The novelty of the study is to apply comparative practices, which on the base of the distinguished stereotypes allowed to demonstrate some differences in the modality of media representations made by foreign and domestic media outlets as social and communication technology. It has been proved that the media reception of the public relations specialist`s professional activity is mostly negative in color, due to the pragmatic orientations of the industry. However, in the British media, the trend towards the image of PR as the “agent of change”, especially social ones, is highlighted, high level of work of specialists is emphasized. Instead, in Ukrainian high-quality mass media, public relations continue to be viewed as a kind of manipulative technology or just a publicity tool.

scholarly journals Media Environment Transformations as an Object of Study of the Theory of Mass Communications

2018 ◽  
Vol 7 (4) ◽  
pp. 711-723 ◽  
Author(s):  
Konstantin Kiuru ◽  
Aleksei Krivonosov
Keyword(s):  
New Media ◽  
Public Relations ◽  
Information Exchange ◽  
Mass Communication ◽  
Professional Activity ◽  
Mass Communications ◽  
Media Environment ◽  
The Media ◽  
Media Communications ◽  
Object Of Study

Changes in the media environment always lead to changes in the media system, which reflects a different quality of communication. The nature of actors, channels, effects becomes an object of attention of researchers of mass communications. The article deals with the problem of the transformation of the mass communication system, which includes both cinematography and fiction, which can be freely broadcast through various channels, including digital channels. The article considers a new concept, i.e. "communication product". It is understood as a result of professional activity in the field of public and mass communications for the production of a media product, an event product, an advertising and PR product. The media environment is currently characterized by its own messages. They can be built both in traditional newsmaking models (both in journalism and public relations), and in storytelling, narrative (both in advertising and media communications). The article considers such trends in the media environment as the use of hype content, memes and various fakes. The reasons for the emergence of media communications are revealed. There are technological reasons, as modern communication technologies can open access to information to all comers. There are social ones, as new media allows Internet users to actively participate in communications and selectively treat messages they receive. The characteristics of the phenomenon of media communications are distinguished, separating it from journalism, advertising and public relations. The notion of media communications as a process of creation, processing and broadcasting, as well as information exchange in individual, group, mass format through various channels of mass communication (mainly online) is being introduced into scientific circulation through various communication tools - verbal / non-verbal; auditory, audiovisual, visual.

scholarly journals PUBLIC RELATIONS STRATEGY FOR IMPROVING QUALITY OF SERVICE TO PATIENTS (Qualitative Descriptive Study at Muslimat Ponorogo Hospital)

2020 ◽  
Vol 1 ◽  
pp. 69-86
Author(s):  
Aulia Amana Putri
Keyword(s):  
Quality Of Service ◽  
New Media ◽  
Public Relations ◽  
Community Relations ◽  
Media Relations ◽  
The Public ◽  
Qualitative Descriptive ◽  
The Media ◽  
Public Relations Strategy

Abstrack: RSU Muslimat Ponorogo focuses on the quality of service to patients. This study aims to determine how the strategy is carried out by public relations. This article uses a descriptive type of research with a qualitative approach. Researchers get data from interviews, observation, and documentation. The results showed that the public relations strategy of the Muslimat Ponorogo Hospital in improving the quality of service to patients was in accordance with the theory presented by the researcher. First, the human relations strategy is to maintain good relations with employees and customers or patients. Second, the community relations strategy is to maintain good relations with the community and communities around the hospital. Third, the media relations strategy is to use mass media, be it print, electronic or new media (internet). Fourth, it was found that the inhibiting factors faced by public relations in improving service quality, such as registration queue problems, lack of parking area, and lack of human resources. Meanwhile, supporting factors were also found, namely the presence of introductory media used, including conventional media, namely radio and television, outdoor media, namely billboards, and new media (internet), namely the internet, social media websites, Facebook, Instagram, and YouTube.

Linguistic Techniques and Methods of Mass Media Influence on the Public Consciousness

2018 ◽  
Vol 7 (1) ◽  
pp. 67-73
Author(s):  
Н. Каменева ◽  
N. Kameneva
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Emotional Impact ◽  
Neurolinguistic Programming ◽  
The Public ◽  
Media System ◽  
Wide Range ◽  
Public Consciousness ◽  
The Media ◽  
Functional Features

The article considers the linguistic methods and techniques used by the mass media as an effective way of manipulating the public consciousness. Today, the media apply a fairly wide range of methods of influencing the people’s consciousness, and here, first of all, it is necessary to highlight the transformation of the communicative-content side of information, emotional impact and, of course, the language methods of manipulation. The nature and the structural and functional features of the language impact of the media on public consciousness are determined in accordance with the set goals and the interests of the target audience. The forms of mass media’s language influencing the public consciousness include rhetoric, propaganda, language demagogy, and public relations. To affect the recipients of information the most well-known methods are brainwashing, suggestion, Neurolinguistic Programming, and language manipulation. Impact on the public consciousness in open and hidden forms with the help of language means is carried out through using many channels, the leading of which is the media system with printed and Internet publications, radio, television.

The impact of the new media on public relations in the public administration in Kurdistan Region

2019 ◽  
Vol 7 (1) ◽  
pp. 268-288
Author(s):  
Dlan Ismail Mawlud ◽  
Hoshyar Mozafar Ali
Keyword(s):  
Information Technology ◽  
New Media ◽  
Public Relations ◽  
Public Administration ◽  
Management System ◽  
Theoretical Research ◽  
Kurdistan Region ◽  
The Public ◽  
Government Institutions ◽  
The Impact

The development of technology, information technology and various means of communication have a significant impact on public relations activity; especially in government institutions. Many government institutions have invested these means in their management system, in order to facilitate the goals of the institution, and ultimately the interaction between the internal and external public. In this theoretical research, I tried to explain the impact of the new media on public relations in the public administration, based on the views of specialists. The aim of the research is to know the use of the new media of public relations and how in the system of public administration, as well as, Explaining the role it plays in public relations activities of government institutions. Add to this, analyzing the way of how new media and public relations participate in the birth of e-government. In the results, it is clear that the new media has facilitated public relations between the public and other institutions, as it strengthened relations between them

scholarly journals HEALTH COMMUNICATION STRATEGIES EMPLOYED BY THE MEDIA DURING THE COVID-19 CRISIS: CASE OF ZIMBABWE BROADCASTING CORPORATION TELEVISION (ZBC –TV)

2021 ◽  
Vol 6 (6) ◽  
Author(s):  
Kimberley Sarah Muchetwa ◽  
Ephraim Maruta ◽  
Hilda Jaka ◽  
Joyman Ruvado ◽  
Evans Chazireni
Keyword(s):  
New Media ◽  
Health Communication ◽  
Communication Strategies ◽  
Secondary Data ◽  
Analysis Data ◽  
Freedom Of Information ◽  
The Public ◽  
Secondary Sources ◽  
The Media ◽  
The Government

The paper reports findings from a study that explored health communication strategies employed by the media on the state of preparedness by the Zimbabwean government during the COVID 19 crisis by the Zimbabwe Broadcasting Corporation Television (ZBC-TV). The study adopted secondary data analysis. Data were collected using secondary sources. The study was influenced by the framing theory. The study found out that ZBC-TV used songs, road shows, commercial ads, dramas, musical shows on reporting the pandemic. The archival documents also revealed that ZBC-TV have used periodical updates as health communication strategies to educate the public about COVID 19. ZBC-TV also used Facebook showing staff from the Office of the President and Cabinet receiving the Covid 19 vaccine at the same time applauding positive response from Harare Metropolitan Province as front line workers surpassed the target under the first phase of Covid-19 vaccine roll out plan. The study concluded that the health communication strategies employed by ZBC-TV have been effective in increasing the societal awareness about health issues. ZBC-TV managed to reach out to the masses using both the television and by making use of the new media communication technologies. However, press censorship has been a challenge in publishing information concerning COVID 19 as the media house is not allowed to publish anything that tarnishes the image of the government. It is based on such evidence that the study concludes that ZBC-TV at some point distorted information to paint the picture that the government is doing all it can to contain the spread of COVID 19 and ensuring the safety of the public. The study recommends that the ministry should ensure freedom of information publicity, in which media houses, including ZBC-TV is not controlled by any political party of government. The government should also privatise ZBC-TV so that it will be answerable to the public and not few government officials. <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0895/a.php" alt="Hit counter" /></p>

scholarly journals Organizational culture of the Public Service and features of its change

2019 ◽  
pp. 114-122
Author(s):  
Nataliіa Sorokina
Keyword(s):  
Organizational Culture ◽  
Public Relations ◽  
Public Service ◽  
High Performance ◽  
Psychological Climate ◽  
Public Servants ◽  
Public Authorities ◽  
The Public ◽  
High Level ◽  
Motivation To Work

The article is devoted to the study of organizational culture in public service. The essence of the concept of organizational culture is considered. It has been determined that organizational culture is an interdisciplinary phenomenon which concern several fields. Therefore, there is no single approach to understanding of this concept. It is indicated that organizational culture is a distinguishing feature of every organization and is a decisive factor in the success / the failure of the whole group. In the article, the author conducted a sociological survey among public servants. The purpose of the survey was to find out what major changes have occurred in the organizational culture of public service in recent years. Based on empirical data, it has been found that changes in organizational culture are very slow. Respondents noted that the majority of elements of organizational culture remained constant, such as: the culture of appearance; the individual independence and the responsibility; the interaction of members of the organization with each other; the physical and psychological comfort; the motivation to work. It is proved that a favorable socio-psychological climate in public authorities is very important. So, the high performance indicators of the authorities, the low staff turnover, the high level of labor discipline, and the absence of tension and conflicts in the group depend on it. The important elements of organizational culture, such as the motivation to work, the culture of appearance, the communication links both within the organization (between public servants) and outside (public relations) are analyzed. It is indicated that the leader plays a key role in communication. He must directly participate in the formation of a favorable moral and psychological climate in the group. It has been established that the process of changing organizational culture is quite complicated, requires time and effort, and high level of professionalism of leader. Changes very often cause discontent of the group, they are often perceived painfully. A strong organizational culture generates a positive image of the public service, which in is turn an important factor in raising confidence in public authorities. Therefore, it is necessary to continue to studied organizational culture, to monitor its formation, to improve and to regulate its changes.  

scholarly journals ANALISIS AKTIVITAS HUBUNGAN MEDIA DALAM MANAJEMEN KRISIS DI PERGURUAN TINGGI

2018 ◽  
Vol 11 (1) ◽  
pp. 86
Author(s):  
Narayana Mahendra Prastya
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Public Perception ◽  
Media Relations ◽  
The Public ◽  
News Sources ◽  
The Media ◽  
The University ◽  
Information Subsidies

Tulisan ini bertujuan untuk menganalisis aktivitas hubungan media yang dilakukan oleh Universitas Islam Indonesia, saat kejadian Tragedi Diksar Mapala UII. Kejadian tersebut merupakan krisis karena tidak diduga, terjadi secara mendadak, dan menimbulkan gangguan pada aktivitas dan citra organisasi. Hubungan media adalah salah satu aktivitas yang penting dalam manajemen krisis, karena media massa mampu mempengaruhi persepsi masyarakat terhadap satu organisasi dalam krisis. Dalam situasi krisis sendiri, persepsi dapat menjadi lebih kuat daripada fakta. Batasan hubungan media dalam tulisan ini adalah dalam aspek penyediaan informasi yang terdiri dari : (1) kualitas narasumber organisasi dan (2) cara organisasi dalam membantu liputan media. Data penelitian ini diperoleh dengan mewawancarai wartawan dari media di Yogyakarta yang meliput Diksar Mapala UII. Hasilnya menunjukkan bahwa media membutuhkan narasumber pimpinan tertinggi universitas. Informasi yang diperoleh dari humas universitas dirasa masih kurang cukup. Dalam hal upaya organisasi membantu aktivitas liputan, UII dinilai masih kurang cepat dan kurang terbuka dalam memberikan informasi. The purpose of this article is to analyse the media relations activities by Islamic University of Indonesia (UII), related to crisis "Tragedi Diksar Mapala UII". This incident lead to crisis because it is unpredictable, happen suddenly, disturb the organizational activities, and make the organization's image being at risk. Media relations is one important activites in crisis management. It is because mass media could affect the public perception toward an organization. In crisis situation, perception could be stronger than the fact. The limitation of media relations in this article are information subsidies. Information subsidies consist of : (1) the quality of news sources that provided by the organization, and (2) how organization facilitate the news gathering process by the media. The data for this article is being collected from interview with journalist from the mass media in Yogyakarta. The results are media want the top management of the universities as the news sources. The information that being provided by public relations is not enough. The university also lack of quickness and lack of openess.

scholarly journals Public relations practitioners’ perception of new media influence on promotion of mutual understanding between organisation and strategic publics in Nigeria

2021 ◽  
Vol 5 (S1) ◽  
pp. 506-528
Author(s):  
Harvey G.O. Igben ◽  
Michael E. Ilaya
Keyword(s):  
New Media ◽  
Public Relations ◽  
Mutual Understanding ◽  
Technological Determinism ◽  
Public And Private ◽  
Public Relations Practitioners ◽  
The Public ◽  
Media Technologies ◽  
Private Organizations ◽  
Fundamental Goal

New media is a trending innovation and its influence in the promotion of mutual understanding between organizations and strategic publics is a more contemporary issue. This study evaluates the perception of public relations practitioners on the incorporation of new media into the process of promoting good relationships between organizations and strategic publics in Nigeria. The fundamental goal is to examine if public relations practitioners find new media helpful in carrying out public relations activities in their organizations. This study is hinged on Technological determinism theory.  Findings show that public relations practitioners of both public and private organizations do perceive the adoption of new media technologies in the performance of their function for the promotion of mutual understanding as supportive to quick and interactive approaches to dissemination of information from organizations to strategic stakeholders and the public. The study recommends that more public relations practitioners of organizations especially public organizations should be encouraged to use new media in course of executing their professional assignments.

scholarly journals Medier og selvstændighed i Grønland

Politik ◽  
2019 ◽  
Vol 22 (1) ◽  
Author(s):  
Signe Ravn-Højgaard
Keyword(s):  
Nation Building ◽  
Digital Platforms ◽  
The Public ◽  
Media Regulation ◽  
Media System ◽  
The Media ◽  
Streaming Services ◽  
Potential Impact ◽  
Media Systems ◽  
Public Economy

This article discusses the potential impact of Greenlandic independence on Greenland’s media system and suggests initiatives necessary for maintaining strong Greenlandic media in the future. Using Manuel Puppis' (2009) theory of the characteristics of small media systems, the Greenlandic media system is described. It is shown that it is built with the following aim in mind: the media should support the Greenlandic society by being independent and diverse, strengthening the Greenlandic language, and providing quality journalism that can heighten the public debate. However, as a small media system it is vulnerable to global tendencies where legacy media lose users and advertisers to digital platforms like Facebook and streaming services. The article argues that the vulnerability of the Greenlandic media system could increase if independence leads to a tighter public economy, impeding the media's ability to support Greenlandic society and culture. An interventionist media regulation could, therefore, be a prerequisite for a strong Greenlandic media system that can act as a unifying and nation-building institution.

scholarly journals The way public relations practitioners influence media agendas in Vietnam

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Van Thi Hong Loan
Keyword(s):  
Public Relations ◽  
Empirical Evidence ◽  
Research Data ◽  
Media Content ◽  
Media Relations ◽  
The West ◽  
Public Relations Practitioners ◽  
The Public ◽  
The Media ◽  
The Way

The paper provides empirical evidence for the development of the theory of media agendasetting. The power of the media, according to the theory, has been changed in public relations in Vietnam. Public relations practitioners have power to shape media content as they desire. This research uncovers that public relations practitioners not only impact media agendas as the theory describes, but also do the job of journalists. While public relations practitioners in the West use framing and information subsidies to influence media agendas for the public, this study indicated that practitioners in Vietnam tend to be responsible for public relations editorials that are considered as the main duty of media people. The paper additionally explains the way Vietnamese journalists conduct news to underpin understanding of the characteristics of media relations in the country. This paper also presents a Tripolar model of corporate, media and public agendas which was designed based on the research data.

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