scholarly journals Three Levels of Marketing: Random, Routine, and Reflective

Ekonomika ◽  
2002 ◽  
Vol 59 ◽  
Author(s):  
James F. Perry
Keyword(s):  
21St Century ◽  
Reflective Functioning ◽  
Scarce Resource ◽  
High Tech ◽  
Human Beings ◽  
Scarce Resources ◽  
The Past ◽  
As If

In the past, scarce resources have led us sort ourselves as if we were many kinds of beings, mostly unreflective, instead of one. Now, our very survival depends on classifying all people as human and reflective. This maturing change is already happening because high-tech weapons are not a scarce resource and the alternative is death by terrorism. The marketplace of the 21st century will profit by showing respect for consumers as reflective human beings. This paper offers a guide to the reflective level of thought and action, showing and explaining the logical and pragmatic relations between random, routine, and reflective functioning.

An Overview of Knowledge Management

2011 ◽  
pp. 1-28 ◽  
Author(s):  
Jatinder D. Gupta ◽  
Sushil K. Sharma ◽  
Jeffrey Hsu
Keyword(s):  
Knowledge Management ◽  
21St Century ◽  
High Tech ◽  
Business Enterprise ◽  
Key Factors ◽  
Comprehensive Overview ◽  
Improve Efficiency ◽  
The Past ◽  
Broad View ◽  
Important Means

One of the key factors that distinguishes the intelligent business enterprise of the 21st century is the emphasis on knowledge and information. Unlike businesses of the past, the fast, high-tech, and global emphasis of businesses today requires the ability to capture, manage, and utilize knowledge and information in order to improve efficiency, better serve customers, manage the competition, and keep pace with never-ending changes. Knowledge management is an important means by which organizations can better manage information and, more importantly, knowledge. Unlike other techniques, knowledge management is not always easy to define because it encompasses a range of concepts, management tasks, technologies, and practices, all of which come under the umbrella of the management of knowledge. This chapter takes a broad view of the topic of knowledge management and aims to provide a comprehensive overview of knowledge management — the technologies, processes, and concepts involved, and the challenges and future of this important area.

An Overview of Knowledge Management

2011 ◽  
pp. 1-22 ◽  
Author(s):  
Jatinder N.D. Gupta ◽  
Sushil K. Sharma ◽  
Jeffrey Hsu
Keyword(s):  
Knowledge Management ◽  
21St Century ◽  
High Tech ◽  
Business Enterprise ◽  
Key Factors ◽  
Comprehensive Overview ◽  
Improve Efficiency ◽  
The Past ◽  
Broad View ◽  
Important Means

One of the key factors that distinguishes the intelligent business enterprise of the 21st century is the emphasis on knowledge and information. Unlike businesses of the past, the fast, high-tech, and global emphasis of businesses today requires the ability to capture, manage, and utilize knowledge and information in order to improve efficiency, better serve customers, manage the competition, and keep pace with never-ending changes. Knowledge management is an important means by which organizations can better manage information and, more importantly, knowledge. Unlike other techniques, knowledge management is not always easy to define because it encompasses a range of concepts, management tasks, technologies, and practices, all of which come under the umbrella of the management of knowledge. This chapter takes a broad view of the topic of knowledge management and aims to provide a comprehensive overview of knowledge management — the technologies, processes, and concepts involved, and the challenges and future of this important area.

The Anti-Anthropocentrism in the Recent Theoretical Archaeology

2019 ◽  
pp. 21-53
Author(s):  
SUNGJOO LEE
Keyword(s):  
21St Century ◽  
Network Theory ◽  
Actor Network Theory ◽  
Archaeological Theory ◽  
Human Beings ◽  
Relational Thinking ◽  
Speculative Realism ◽  
Left Behind ◽  
The Past ◽  
Nature And Culture

It has been widely acknowledged that archaeology is the study of humans and their culture through the material remains of the past, and we have never doubted the validity of the proposition until now. However, in the theoretical suggestions of the recent archaeological studies, the arguments against the proposition are easily seen. For example, some argue that what we want to know are not the human beings and their culture, but the relationships in which humans and non-humans interact with each other or the things themselves that humans left behind. By the 21st century, archaeological theory had moved away from anti-anthropocentrism and turned into things and concentrated on the relational thinking that human and non-human, nature and culture, and materials and concepts were already associated with each other in an existential way. Thus the role and weight of human beings have been reduced, and archaeology has already had the trends of anti-anthropocentrism. In fact, it was from the early 1990’s when the theoretical archaeology became interested in the importance of things and began to show anti-anthropocentrism tendencies. However, it is Bruno Latour s Actor-Network-Theory(ANT) that played a crucial role in the transition to anti-anthropocentrism, which seems to have greatly changed the nature of theoretical archaeology. Some archaeologists, who have recently embraced the philosophy of ‘Speculative Realism’, even argue the need to speculate on the object itself left behind or left after humans. One can see that there is a degree of difference between the recent claims of theoretical archaeology, depending on how much they have tendency to the antianthropocentrism.

Holism, Chinese Medicine and Systems Ideologies: Rewriting the Past to Imagine the Future

2018 ◽  
Author(s):  
Volker Scheid
Keyword(s):  
Eighteenth Century ◽  
Chinese Medicine ◽  
Medical Humanities ◽  
Science And Technology Studies ◽  
Human Beings ◽  
The Past ◽  
Starting Point ◽  
The Us ◽  
Shared Objective ◽  
Definition Of

This chapter explores the articulations that have emerged over the last half century between various types of holism, Chinese medicine and systems biology. Given the discipline’s historical attachments to a definition of ‘medicine’ that rather narrowly refers to biomedicine as developed in Europe and the US from the eighteenth century onwards, the medical humanities are not the most obvious starting point for such an inquiry. At the same time, they do offer one advantage over neighbouring disciplines like medical history, anthropology or science and technology studies for someone like myself, a clinician as well as a historian and anthropologist: their strong commitment to the objective of facilitating better medical practice. This promise furthermore links to the wider project of critique, which, in Max Horkheimer’s definition of the term, aims at change and emancipation in order ‘to liberate human beings from the circumstances that enslave them’. If we take the critical medical humanities as explicitly affirming this shared objective and responsibility, extending the discipline’s traditional gaze is not a burden but becomes, in fact, an obligation.

Remembering the Past in Nineteenth-Century Scotland

2014 ◽  
Author(s):  
James J. Coleman
Keyword(s):  
Nineteenth Century ◽  
National Identity ◽  
19Th Century ◽  
21St Century ◽  
Collective Memories ◽  
The Past ◽  
Prevailing View ◽  
The Way

At a time when the Union between Scotland and England is once again under the spotlight, Remembering the Past in Nineteenth-Century Scotland examines the way in which Scotland’s national heroes were once remembered as champions of both Scottish and British patriotism. Whereas 19th-century Scotland is popularly depicted as a mire of sentimental Jacobitism and kow-towing unionism, this book shows how Scotland’s national heroes were once the embodiment of a consistent, expressive and robust view of Scottish nationality. Whether celebrating the legacy of William Wallace and Robert Bruce, the reformer John Knox, the Covenanters, 19th-century Scots rooted their national heroes in a Presbyterian and unionist view of Scotland’s past. Examined through the prism of commemoration, this book uncovers collective memories of Scotland’s past entirely opposed to 21st-century assumptions of medieval proto-nationalism and Calvinist misery. Detailed studies of 19th-century commemoration of Scotland’s national heroes Uncovers an all but forgotten interpretation of these ‘great Scots’ Shines a new light on the mindset of nineteenth-century Scottish national identity as being comfortably Scottish and British Overturns the prevailing view of Victorian Scottishness as parochial, sentimental tartanry

Adaptations of Time Travel Narratives in Japanese Multimedia: Nurturing Eudaimonia across Time and Space

2014 ◽  
Vol 7 (2) ◽  
pp. 136-151 ◽  
Author(s):  
Sung-Ae Lee
Keyword(s):  
Travel Narratives ◽  
Time Travel ◽  
Cultural Knowledge ◽  
Human Beings ◽  
The Core ◽  
The Past ◽  
Life Styles ◽  
Concern For Others ◽  
The Future ◽  
Live Action

To displace a character in time is to depict a character who becomes acutely conscious of his or her status as other, as she or he strives to comprehend and interact with a culture whose mentality is both familiar and different in obvious and subtle ways. Two main types of time travel pose a philosophical distinction between visiting the past with knowledge of the future and trying to inhabit the future with past cultural knowledge, but in either case the unpredictable impact a time traveller may have on another society is always a prominent theme. At the core of Japanese time travel narratives is a contrast between self-interested and eudaimonic life styles as these are reflected by the time traveller's activities. Eudaimonia is a ‘flourishing life’, a life focused on what is valuable for human beings and the grounding of that value in altruistic concern for others. In a study of multimodal narratives belonging to two sets – adaptations of Tsutsui Yasutaka's young adult novella The Girl Who Leapt Through Time and Yamazaki Mari's manga series Thermae Romae – this article examines how time travel narratives in anime and live action film affirm that eudaimonic living is always a core value to be nurtured.

Determinants of Trading Decision: An Experiential Examination

GIS Business ◽  
2018 ◽  
Vol 13 (1) ◽  
pp. 1-9
Author(s):  
Gunjan Sharma ◽  
Tarika Singh ◽  
Suvijna Awasthi
Keyword(s):  
Stock Market ◽  
Capital Markets ◽  
Capital Market ◽  
Capital Mobility ◽  
Influential Factors ◽  
Herd Behavior ◽  
Human Beings ◽  
The Past ◽  
The Government ◽  
Indian Stock Market

In the midst of increasing globalization, the past two decades have observed huge inflow of outside capital in the shape of direct and portfolio investment. The increase in capital mobility is due to contact between the different economies across the globe. The growing liberalization in the capital market leads to the growth of various financial products and services. Over the past decade, the Indian capital market has witnessed numerous changes in the direction of developing the capital markets more robust. With the growing Indian economy, the larger inflow of funds has been fetched into the capital markets. The government is continuously working on investor’s education in order to increase retail participation in the Indian stock market. The habits of the risk-averse middle class have been changing where these investors started participating in the Indian stock market. It is an explored fact that human beings are irrational and considering this fact becomes imperative to investigate factors that influence the trading decisions. In this research, ‘an attempt has been made to investigate various factors that affect the individual trading decision’. The data has been collected from various stockbroking firms and from clients of those stockbroking firms their opinions were recorded by means of a questionnaire. Data collected through the structured questionnaire, 33 questions were prepared which was given to the 330 respondents on the basis of convenience sampling out of which 220 individuals filled questionnaire, the total of 200 questionnaires was included in the study after eliminating the incomplete questionnaire. Various factors are being explored from the literature and then with the help of factor analysis some of the most influential factors have been explored. Factors like overconfidence, optimism, cognitive bias, herd behavior, advisory effect, and idealism are the factors which influenced the trading decision of the investors the most. Such kind of a study is contributing in the area of behavioral finance as a trading decision is an important aspect while investing in the stock market. And this kind of study would be helping and assisting financial advisors to strategies for their clients in making the right allocation and also the policy maker and market regulators to come up with better reforms for the Indian stock markets.

Recent Nanocarrier Approaches for Targeted Drug Delivery in Cancer Therapy

2020 ◽  
Vol 13 ◽  
Author(s):  
Rohit Bhatia ◽  
Amit Sharma ◽  
Raj Kumar Narang ◽  
Ravindra K. Rawal
Keyword(s):  
Drug Delivery ◽  
Polymeric Micelles ◽  
Mesoporous Silica Nanoparticles ◽  
Treatment Strategies ◽  
Human Beings ◽  
The Past ◽  
Organ Systems ◽  
Metal Organic ◽  
Continuous Progress ◽  
Chemotherapeutic Treatment

: Cancer is one of the most serious health concerns in 21st century whose prevalence is beyond boundaries and can affect any organ of human beings. The conventional chemotherapeutic treatment strategies lack specificity to tumours and are associated with toxic effects on immune system and other organ systems. In the past decades, there has been a continuous progress in the development of smart nanocarrier systems for target specific delivery of drugs against variety of tumours including intracellular gene-specific targeting. These nanocarriers are able to recognize the tumour cells and deliver the therapeutic agent in fixed proportions causing no or very less harm to healthy cells. Nanosystems have modified physicochemical properties, improved bioavailability and long retention in blood which enhances their potency. A huge number of nanocarrier based formulations have been developed and are in clinical trials. Nanocarrier systems include polymeric micelles, liposomes, dendrimers, carbon nanotubes, gold nanoparticles, etc. Recent advancements in nanocarrier systems include mesoporous silica nanoparticles (MSNs), metal organic frame works and quantum dots. In the present review, various nanocarrier based drug delivery systems along with their applications in the management of cancer have been described with special emphasis on MSNs.

Dimensi Edukatif pada Kisah-Kisah Al-Qur'an

SUHUF ◽  
2015 ◽  
Vol 3 (1) ◽  
pp. 69-83
Author(s):  
Novita Siswayanti
Keyword(s):  
Teaching Methods ◽  
Religious Values ◽  
Human Beings ◽  
Learning Materials ◽  
Transformative Power ◽  
Amount Of Information ◽  
Vast Amount ◽  
The Past ◽  
Religious Text ◽  
The Future

The stories in Qur'an are Allah’s decrees which convey more beau-tiful values beyond any religious text ever written. It is the holiest scripture and is written  in a wonderful, understandable, and attract-ive language humbly conveying a vast amount of information about life and events that happened in the past. It’s aim is to be an object of reflection for human beings living in this age and the future. Even more so, the stories in Al-Qur'an also entail an educative function providing learning materials,  and teaching methods, regarding the transformative power of Islam and the internalization of true religious values.

The Information Content of Royalty Income

2004 ◽  
Vol 18 (1) ◽  
pp. 1-12 ◽  
Author(s):  
Feng Gu ◽  
Baruch Lev
Keyword(s):  
Information Content ◽  
Intangible Assets ◽  
High Tech ◽  
Patent Licensing ◽  
Financial Reports ◽  
Quarter Century ◽  
Steep Increase ◽  
The Past ◽  
Corporate Growth

The rise of intangible assets in size and contribution to corporate growth over the past quarter century was accompanied by a steep increase in the rate and scope of patenting. Consequently, many patent-rich companies, particularly in the science-based and high-tech industries, are extensively engaged in the licensing and sale of patents. We examine various valuation and disclosure aspects of the outcome of patent licensing—royalty income. Our findings indicate the following: (1) royalty income is highly relevant to securities valuation, (2) the intensity of royalty income provides investors with an important signal about the quality and prospects of firms' R&D expenditures, and (3) a substantial number of companies engaged in patent licensing do not disclose royalty income in financial reports.

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