Taming the Obesity Beast: Children, Marketing, and Public Policy Considerations

2007 ◽  
Vol 26 (2) ◽  
pp. 236-242 ◽  
Author(s):  
Kathleen Seiders ◽  
Ross D. Petty
Keyword(s):  
Fast Food ◽  
Special Section ◽  
Marketing Research ◽  
Policy Implications ◽  
Policy Interventions ◽  
Longitudinal Tracking ◽  
Fast Food Restaurants ◽  
Role Of Parents ◽  
Packaged Food ◽  
The Impact

This essay explores the policy implications of the findings in this special section for potential remedies and opportunities for further research in the critical area of obesity. Children are an important focus here both because of the dramatic increase in childhood obesity in recent decades and because they lack the cognitive development and social experience to process marketing communications with the sophistication of adults. In addition, children's food purchase decisions are substantially influenced by their parents. Although packaged food marketers are setting their own voluntary restrictions on products to be marketed during entertainment content targeted at children, the impact of such restrictions is limited because children are substantial viewers of general entertainment content. This essay suggests that more prominent nutrition disclosure oriented toward obesity concerns for both packaged foods and fast-food restaurants should be more fully considered. It further suggests that increased marketing research is needed to better understand children as consumers, the role of parents as gatekeepers, and the differences between ethnic population segments. Marketing research also can contribute to the assessment of the effectiveness of different regulatory approaches adopted by various countries and the viability of mass educational approaches versus individual encouragement by parents, doctors, and others. The authors note that because obesity is a long-term health problem, a longitudinal tracking study would be useful in studying both health effects over time and the effectiveness of various policy interventions.

scholarly journals Understanding customer satisfaction in the UK quick service restaurant industry

2018 ◽  
Vol 120 (6) ◽  
pp. 1207-1222 ◽  
Author(s):  
Quang Nguyen ◽  
Tahir M. Nisar ◽  
Dan Knox ◽  
Guru Prakash Prabhakar
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Fast Food ◽  
Content Type ◽  
Five Dimensions ◽  
Fast Food Restaurants ◽  
Food Market ◽  
The Uk ◽  
Quick Service ◽  
The Impact

Purpose The purpose of this paper is to examine the impact of the five dimensions of service quality on customer satisfaction in the UK fast food market and to indicate which factors among the five dimensions have a main role in driving overall customer satisfaction. Design/methodology/approach Primary data in the form of 147 questionnaire responses were been collected from a variety of quick service fast food restaurants in the UK. Likert seven-point rating scales were used to structure the questionnaire. Data were collected from the customers at two KFC restaurants, two McDonald’s restaurants, and one Burger King Restaurant. Findings The results of the analysis indicate that tangibles, responsiveness and assurance play the most important role in driving customer satisfaction in the UK fast food industry, followed by reliability and empathy. Results of correlation and regression analysis show that physical attributes (tangible) of service quality are key to customer satisfaction. In a nutshell, the tangibles variable is the most important factor driving customer satisfaction in the context of the UK fast food market. Originality/value This research incorporates unique and original insights in relation to the British fast food restaurants market and the results constitute novel findings pertaining to the importance of physical facilities and attributes. This account of the relative importance of service quality dimensions in fast food restaurants in the UK adds value to the field. The findings of this research have contributed to a better understanding of the main factors that influence service quality and customer satisfaction and have implications from a managerial point of view in the highly competitive UK fast food and wider foodservice industry.

scholarly journals The measurement of consumer satisfaction with selected elements of the total retail experience: An exploratory study of fast food and supermarket retailers

2001 ◽  
Vol 4 (1) ◽  
pp. 99-117
Author(s):  
N. S. Terblanche ◽  
C. Boshoff
Keyword(s):  
Customer Satisfaction ◽  
South African ◽  
Fast Food ◽  
Consumer Satisfaction ◽  
Shopping Experience ◽  
Fast Food Restaurants ◽  
The Individual ◽  
Retail Shopping ◽  
The Impact ◽  
The Relationship

Although attempts have been made to identify some of the dimensions of retail shopping experience, these have been largely fragmented and uncoordinated. No attempt has yet been made to combine the efforts of many retailing students into a comprehensive model that accurately describes the total retailing experience. Also, very little is known about the relationship between the individual dimensions of retail shopping and customer satisfaction. This study attempts to reduce this gap in South African retailing literature by, first modelling the total retailing experience and, then, assessing the influence of selected individual retailing dimensions on customer satisfaction. It also investigates whether the impact of these dimensions of the retailing experience differs between fast food restaurants and supermarket retailers. The empirical results suggest a fairly consistent pattern of relationships between fast food restaurants and supermarkets.

The impact of Wi-Fi service on millennial diners

2019 ◽  
Vol 10 (3) ◽  
pp. 383-400 ◽  
Author(s):  
Jiyeon Jeon ◽  
Myongjee Yoo ◽  
Natasa Christodoulidou
Keyword(s):  
Fast Food ◽  
Value Added ◽  
Restaurant Industry ◽  
Content Type ◽  
Casual Dining ◽  
A Value ◽  
Fast Food Restaurants ◽  
Customer's Loyalty ◽  
The Impact ◽  
Coffee Shops

Purpose The purpose of this study is to explore the impact of Wi-Fi service on the millennial generation’s loyalty to restaurants. Additionally, this study examines the impact of Wi-Fi service on three different types of restaurants (coffee shops, fast-food restaurants and casual dining restaurants). Furthermore, this study examines the similarities and differences that exist cross-culturally between Americans and Koreans. Design/methodology/approach A total number of 480 questionnaires were collected to empirically test the study model. A factor analysis that used a principal components analysis with varimax rotation was performed to condense the loyalty items into a few underlying constructs, and the Cronbach’s alpha was checked to test for reliability. A multiple regression analysis and t-test were performed to test the study hypotheses. Findings The results show that Wi-Fi service has a significant impact on millennials’ loyalty behavior on all three types of restaurants in this study. However, the differences between Americans and Koreans on how they perceive the Wi-Fi services turned out to be significant only for coffee shops. Research limitations/implications The authors used a non-probability convenience sampling method for data collection. The findings cannot be generalized to other types of restaurants, such as fine dining and luxury restaurants. Although the results indicate a positive relation between Wi-Fi usage and a customer’s loyalty, loyalty is a multifaceted concept where a variety of factors, such as frequency or convenience can have an impact. Practical implications The findings should encourage marketers in the restaurant industry to use Wi-Fi as a value-added service for their customers. Originality/value There are limited studies on how significant Wi-Fi service is for the hospitality industry, and in particular, for restaurants. This study builds on the scholarship of Cobanoglu et al. (2012) on the value of the customer loyalty by providing new insights into customers’ views on Wi-Fi service in the restaurant industry.

Dame un hamburger plain con ketchup y papitas

English Today ◽  
2005 ◽  
Vol 21 (2) ◽  
pp. 35-42 ◽  
Author(s):  
Ileana Cortés ◽  
Jesús Ramírez ◽  
María Rivera ◽  
Marta Viada ◽  
Joan Fayer
Keyword(s):  
Puerto Rico ◽  
Puerto Rican ◽  
Fast Food ◽  
Language Contact ◽  
Participant Observation ◽  
Lexical Borrowing ◽  
Puerto Rican Spanish ◽  
Fast Food Restaurants ◽  
Political Economic ◽  
The Impact

English/Spanish contact in Puerto Rico.ONE OUTCOME of language contact is lexical borrowing. Borrowing in Puerto Rico (for political, economic, and social reasons) is evident in the influence English has had on Spanish, especially in lexical terms. This paper explores the impact of American English on the lexicon of Puerto Rican Spanish, specifically on vocabulary relating to food. Data were collected through participant observation in selected fast food restaurants from different regions in P.R. An analysis of the corpus provides the basis for five categories useful in understanding the influence of English on Spanish in this domain. The study indicates that English borrowings have had a tremendous influence on the Puerto Rican lexicon, and predicts that, even though Spanish will continue to be the dominant Puerto Rican language, it will continue to change under the influence of English.

scholarly journals Influence of dimensions of viral marketing on customer’s satisfaction in fast food restaurants in Jordan

2020 ◽  
Vol 6 (2) ◽  
Author(s):  
Akaileh Mustafa
Keyword(s):  
Fast Food ◽  
Marketing Research ◽  
Marketing Strategies ◽  
Viral Marketing ◽  
The Internet ◽  
Brand Association ◽  
The Social ◽  
Long Time ◽  
Fast Food Restaurants ◽  
The Relationship

Viral marketing is becoming a key instrument in marketing strategies now days, used by a lot of firms to achieve these goals, due to the wide spread  of the internet among all people now days, and the tendency of people from deferent ages to spend more time on the internet to use the social media, customer’s satisfaction have received a great attention in marketing research since a long time ago, whereas academic literature in the viral marketing is still sparse, particularly the dimention that influencing customer’s satisfaction in fast food restaurants in Jordan. Therefore, this paper attempts to fill this gap by examining the relationship between promotion, Brand awareness, Trust, and Brand association on customer’s satisfaction to address the inconsistent findings in the previous studies.

scholarly journals Customer Satisfaction and Repurchase Decision: Evidence from Fast Food Restaurants

2021 ◽  
Vol 65 (3) ◽  
pp. 309-329
Author(s):  
Oghenenyerhovwo Inoni ◽  
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Food Quality ◽  
Fast Food ◽  
Purchase Decision ◽  
Direct Influence ◽  
Fast Food Restaurants ◽  
The Impact ◽  
The Relationship

Service quality is a major determinant of customer satisfaction and consequently a repurchase decision in the fast food restaurants’ (FFRs) industry. Nevertheless, prompt and efficient services alone may not guarantee a restaurant a place in today’s hyper- competitive marketplace. Therefore, this study was conceived to examine the impact of food quality (FQ), service quality (SQ), perceived value (PV) and restaurant environment (RE) on customer re-purchase decision, mediated by customer satisfaction (CS). Data for the study were obtained from a sample of 320 consumers drawn from 12 FFRs in three major towns in Delta State, Nigeria. Multiple and hierarchical regressions were used to analyse the data generated. The findings indicated that FQ, SQ, PV and RE exerted positive and significant effects on CS and re-purchase decision. The results also showed that CS fully mediated the relationship between SQ and repurchase decision, but the meditational influence was only partially for FQ, PV and RE; implying that FQ, PV and RE have their own direct influence on RPD besides through SQ. Given the impact of FQ, SQ, PV and RE on CS and repurchase decision, restaurants’ managers need to continually improve on the quality of their services, environment and offerings to sustain the patronage of their clients in order to survive in today’s hyper-competitive marketplace.

APPROACHES REGARDING FOOD SAFETY ADMINISTRATION AND INSURANCE PRACTICES IN THE MARKET OF FAST-FOOD RESTAURANTS IN ROMANIA

2021 ◽  
Vol 14(63) (1) ◽  
pp. 121-128
Author(s):  
Andreea Nicoleta Neacșu
Keyword(s):  
Food Safety ◽  
Fast Food ◽  
Management Strategies ◽  
Marketing Research ◽  
Fast Food Restaurant ◽  
Safety Practices ◽  
Depth Interview ◽  
Fast Food Restaurants

Consumers have become increasingly aware of the hygienic aspects of food. The Romanian fast food restaurant market is dominated by several international names and a number of local entrepreneurial businesses. To attract and satisfy customers, restaurants apply various management strategies and food safety practices. The study analyses the management strategies of fast food restaurants in Romania and food safety practices applied in this industry. In order to achieve the objective of the paper, a qualitative marketing research was carried out, such as the in-depth interview.

scholarly journals Ethical, Stigma, and Policy Implications of Food Addiction: A Scoping Review

Nutrients ◽  
2019 ◽  
Vol 11 (4) ◽  
pp. 710 ◽  
Author(s):  
Stephanie Cassin ◽  
Daniel Buchman ◽  
Samantha Leung ◽  
Karin Kantarovich ◽  
Aceel Hawa ◽  
...  
Keyword(s):  
Scoping Review ◽  
Food Addiction ◽  
Personal Control ◽  
Policy Implications ◽  
Individual Responsibility ◽  
Differential Impact ◽  
Policy Interventions ◽  
Will Power ◽  
The Impact

The concept of food addiction has generated much controversy. In comparison to research examining the construct of food addiction and its validity, relatively little research has examined the broader implications of food addiction. The purpose of the current scoping review was to examine the potential ethical, stigma, and health policy implications of food addiction. Major themes were identified in the literature, and extensive overlap was identified between several of the themes. Ethics sub-themes related primarily to individual responsibility and included: (i) personal control, will power, and choice; and (ii) blame and weight bias. Stigma sub-themes included: (i) the impact on self-stigma and stigma from others, (ii) the differential impact of substance use disorder versus behavioral addiction on stigma, and (iii) the additive stigma of addiction plus obesity and/or eating disorder. Policy implications were broadly derived from comparisons to the tobacco industry and focused on addictive foods as opposed to food addiction. This scoping review underscored the need for increased awareness of food addiction and the role of the food industry, empirical research to identify specific hyperpalatable food substances, and policy interventions that are not simply extrapolated from tobacco.

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