Social reference group influence on mobile phone purchasing behaviour: a cross-nation comparative study

2007 ◽  
Vol 5 (3) ◽  
pp. 319 ◽  
Author(s):  
Jiaqin Yang ◽  
Xihao He ◽  
Huei Lee
Keyword(s):  
Comparative Study ◽  
Mobile Phone ◽  
Reference Group ◽  
Group Influence ◽  
Social Reference ◽  
Purchasing Behaviour

scholarly journals Market Choices Driven by Reference Groups: A Comparison of Analytical and Simulation Results on Random Networks

Entropy ◽  
2021 ◽  
Vol 23 (8) ◽  
pp. 1007
Author(s):  
Michał Ramsza
Keyword(s):  
Theoretical Model ◽  
Reference Group ◽  
Third Party ◽  
Qualitative Behavior ◽  
Reference Groups ◽  
Group Influence ◽  
Simple Theoretical Model ◽  
High Connectivity ◽  
Simulation Results ◽  
Two Equilibria

The present paper reports simulation results for a simple model of reference group influence on market choices, e.g., brand selection. The model was simulated on three types of random graphs, Erdos–Renyi, Barabasi–Albert, and Watts–Strogatz. The estimates of equilibria based on the simulation results were compared to the equilibria of the theoretical model. It was verified that the simulations exhibited the same qualitative behavior as the theoretical model, and for graphs with high connectivity and low clustering, the quantitative predictions offered a viable approximation. These results allowed extending the results from the simple theoretical model to networks. Thus, by increasing the positive response towards the reference group, the third party may create a bistable situation with two equilibria at which respective brands dominate the market. This task is easier for large reference groups.

Reference group influence on binary choices dynamics

2018 ◽  
Vol 41 (2) ◽  
pp. 427-445 ◽  
Author(s):  
Arianna Dal Forno ◽  
Ugo Merlone
Keyword(s):  
Reference Group ◽  
Group Influence ◽  
Binary Choices

scholarly journals Marketing Aspects of Vegetables: Comparative Study of Four Regions in East Java and Bali

Agriekonomika ◽  
2018 ◽  
Vol 7 (1) ◽  
pp. 46 ◽  
Author(s):  
Joko Mariyono ◽  
Hanik A. Dewi ◽  
Putu B. Daroini ◽  
Evy Latifah ◽  
Abu Z. Zakariya ◽  
...  
Keyword(s):  
Comparative Study ◽  
Mobile Phone ◽  
Descriptive Analysis ◽  
Farm Households ◽  
Market Information ◽  
Sources Of Information ◽  
Quantitative Investigation ◽  
Marketing Process ◽  
Important Constraint ◽  
Vegetable Farming

One of the factors that determines the success or failure of agribusiness is ability of farmers to sell the product. Thus, marketing is an important part of vegetable farming. Good marketing process leads to commercialization, and unsuccessful in this step leads to inadequate income. This study aims to explore the marketing aspects of vegetables using descriptive analysis of vegetable marketing relates issues. The aspects include sources of information, traders, time to sell, use of mobile phone in marketing and the potential constraints.  Marketing characteristics of each region were discussed by comparing and contrasting one to another. Data for this study were gathered from a quantitative investigation of 360 farm households situated in four main vegetable producing regions of rural East Java and Bali, Indonesia. The results show that farmers relied on traders and neighbouring farmers as the trusted sources market information. The ways of farmers to sell the product to the market varied across regions. Commonly, farmers had frequent buyers or costumers to sell the products without any special commitment. In majority, farmers contacted a few of traders to sell the product about three days before harvesting. Highly fluctuation of prices was perceived to be the most important constraint among  other factors limiting good marketing. Thus, there is a need to address such constraints to help farmers to get fairness.

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