International Journal of Electronic Marketing and Retailing
Latest Publications

TOTAL DOCUMENTS

378

(FIVE YEARS 69)

H-INDEX

(FIVE YEARS 0)

Published By Inderscience Enterprises Ltd.

1741-1033, 1741-1025

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Effect of gender and unplanned shopping on healthy product buying and digital technology use

International Journal of Electronic Marketing and Retailing ◽

10.1504/ijemr.2022.119244 ◽

2022 ◽

Vol 13 (1) ◽

pp. 25

Author(s):

Vikas Agrawal ◽

Dale Cake ◽

George Gresham

Keyword(s):

Digital Technology ◽

Technology Use

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NLP technologies for analysing user generated Twitter data to identify the reputation of universities in the Valencian Community, Spain

International Journal of Electronic Marketing and Retailing ◽

10.1504/ijemr.2022.10044286 ◽

2022 ◽

Vol 13 (2) ◽

pp. 242

Author(s):

Manuel Palomar Sanz ◽

Yoan Gutiérrez Vázquez ◽

Paula Núñez Milán

Keyword(s):

Twitter Data

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A strategic framework for non-intrusive mobile marketing campaigns

International Journal of Electronic Marketing and Retailing ◽

10.1504/ijemr.2022.10044284 ◽

2022 ◽

Vol 13 (2) ◽

pp. 190

Author(s):

Saurabh Mittal ◽

Vikas Kumar

Keyword(s):

Mobile Marketing ◽

Strategic Framework

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How e-service quality influence post-purchase behaviour: the mediating role of perceived value and the moderating of perceived risk

International Journal of Electronic Marketing and Retailing ◽

10.1504/ijemr.2022.10044030 ◽

2022 ◽

Vol 1 (1) ◽

pp. 1

Author(s):

Phuong Hien Nguyen ◽

Anh Chi Phan ◽

Ha Thu Nguyen

Keyword(s):

Service Quality ◽

Perceived Risk ◽

Perceived Value ◽

Mediating Role ◽

Post Purchase

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Effect of gender and unplanned shopping on healthy product buying and digital technology use

International Journal of Electronic Marketing and Retailing ◽

10.1504/ijemr.2022.10042034 ◽

2022 ◽

Vol 13 (1) ◽

pp. 25

Author(s):

Dale Cake ◽

George Gresham ◽

Vikas Agrawal

Keyword(s):

Digital Technology ◽

Technology Use

Download Full-text

Finding the optimal social media marketing mix to drive customer attraction and sales performance: an exploratory study

International Journal of Electronic Marketing and Retailing ◽

10.1504/ijemr.2022.10042036 ◽

2022 ◽

Vol 13 (1) ◽

pp. 65

Author(s):

Richard A. Heiens ◽

Ravi Narayanaswamy

Keyword(s):

Social Media ◽

Exploratory Study ◽

Sales Performance ◽

Marketing Mix ◽

Social Media Marketing

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Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa's distressed malls

International Journal of Electronic Marketing and Retailing ◽

10.1504/ijemr.2022.10042035 ◽

2022 ◽

Vol 13 (1) ◽

pp. 43

Author(s):

Chengedzai Mafini ◽

Asphat Muposhi ◽

Roy Marlon Shamhuyenhanzva

Keyword(s):

The Dead ◽

Equity Model

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Shopping orientations and its influence on online purchase intention: a study of young adults

International Journal of Electronic Marketing and Retailing ◽

10.1504/ijemr.2022.119254 ◽

2022 ◽

Vol 13 (1) ◽

pp. 105

Author(s):

Daly Paulose Meppurath ◽

Roshna Varghese

Keyword(s):

Young Adults ◽

Purchase Intention ◽

Online Purchase ◽

Shopping Orientations

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Do health-brand fan pages satisfy their consumers' desires

International Journal of Electronic Marketing and Retailing ◽

10.1504/ijemr.2022.119252 ◽

2022 ◽

Vol 13 (1) ◽

pp. 83

Author(s):

Gricel Castillo ◽

Lorena Carrete ◽

Pilar Arroyo

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Finding the optimal social media marketing mix to drive customer attraction and sales performance: an exploratory study

International Journal of Electronic Marketing and Retailing ◽

10.1504/ijemr.2022.119248 ◽

2022 ◽

Vol 13 (1) ◽

pp. 65

Author(s):

Ravi Narayanaswamy ◽

Richard A. Heiens

Keyword(s):

Social Media ◽

Exploratory Study ◽

Sales Performance ◽

Marketing Mix ◽

Social Media Marketing

Download Full-text

International Journal of Electronic Marketing and RetailingLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Inderscience Enterprises Ltd.

Effect of gender and unplanned shopping on healthy product buying and digital technology use

NLP technologies for analysing user generated Twitter data to identify the reputation of universities in the Valencian Community, Spain

A strategic framework for non-intrusive mobile marketing campaigns

How e-service quality influence post-purchase behaviour: the mediating role of perceived value and the moderating of perceived risk

Effect of gender and unplanned shopping on healthy product buying and digital technology use

Finding the optimal social media marketing mix to drive customer attraction and sales performance: an exploratory study

Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa's distressed malls

Shopping orientations and its influence on online purchase intention: a study of young adults

Do health-brand fan pages satisfy their consumers' desires

Finding the optimal social media marketing mix to drive customer attraction and sales performance: an exploratory study

International Journal of Electronic Marketing and Retailing
Latest Publications