Asian Dimensions of Services Marketing
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5

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1

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Published By Routledge

9781315864952

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Reference Group Influence and Perceived Risk in Services Among Working Women in Singapore: A Replication and Extension

Asian Dimensions of Services Marketing ◽

10.4324/9781315864952-3 ◽

2018 ◽

pp. 43-65 ◽

Cited By ~ 1

Author(s):

Subhash C. Mehta ◽

Ashok K. Lalwani ◽

Lisa Ping

Keyword(s):

Perceived Risk ◽

Reference Group ◽

Working Women ◽

Group Influence

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Perceptions of Factors Driving Success for Multinational Professional Services Firms in Korea

Asian Dimensions of Services Marketing ◽

10.4324/9781315864952-2 ◽

2018 ◽

pp. 23-41

Author(s):

Mary Anne Raymond ◽

John D. Mittelstaedt

Keyword(s):

Professional Services ◽

Professional Services Firms

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Emotional Influences of Environmental Cues on Chinese Consumers in a Leisure Service Setting

Asian Dimensions of Services Marketing ◽

10.4324/9781315864952-4 ◽

2018 ◽

pp. 67-87

Author(s):

Esther P. Y. Tang ◽

Ricky Y. K. Chan ◽

Susan H. C. Tai

Keyword(s):

Environmental Cues ◽

Chinese Consumers ◽

Service Setting

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Switching Costs as a Moderator of Service Satisfaction Processes in Thailand

Asian Dimensions of Services Marketing ◽

10.4324/9781315864952-1 ◽

2018 ◽

pp. 1-21

Author(s):

Paul G. Patterson ◽

Rujirutana Mandhachitara “A” ◽

Tasman Smith

Keyword(s):

Switching Costs ◽

Service Satisfaction

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Consumer Processing of International Advertising: The Roles of Country of Origin and Consumer Ethnocentrism

Asian Dimensions of Services Marketing ◽

10.4324/9781315864952-5 ◽

2018 ◽

pp. 89-109

Author(s):

Byeong-Joon Moon ◽

Subhash C. Jain

Keyword(s):

Country Of Origin ◽

Consumer Ethnocentrism ◽

International Advertising

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