Evaluating retail store image - an empirical study in India

2016 ◽  
Vol 9 (1) ◽  
pp. 68 ◽  
Author(s):  
Santosh Kumar Biswal ◽  
N.A. Sreekumar ◽  
Arun Kumar Panda
Keyword(s):  
Empirical Study ◽  
Retail Store ◽  
Store Image

scholarly journals Are Consumer Perceptions Of Retailers Aligned With Retail Store Positioning?

2011 ◽  
Vol 5 (12) ◽  
Author(s):  
Gladys Torres-Baumgarten ◽  
Veysel Yucetepe
Keyword(s):  
Empirical Study ◽  
Retail Store ◽  
Consumer Perceptions ◽  
Store Image ◽  
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<p class="MsoNormal" style="text-align: justify; margin: 0in 0.5in 0pt;"><span style="font-size: 10pt;"><span style="font-family: Times New Roman;">This empirical study extends previous store image research by using consumer perceptions of store image to determine whether these perceptions are aligned with retailers&rsquo; intended positioning.<span style="mso-spacerun: yes;">&nbsp; </span></span></span></p>

How Storefront Displays Influence Retail Store Image

2008 ◽  
Author(s):  
Britta Cornelius ◽  
Martin Natter ◽  
Corinne Faure
Keyword(s):  
Retail Store ◽  
Store Image

Creating and retaining customers: perspective from Pakistani small and medium retail stores

2019 ◽  
Vol 47 (4) ◽  
pp. 350-367 ◽  
Author(s):  
Wardah Irfan ◽  
Danish Ahmed Siddiqui ◽  
Waqar Ahmed
Keyword(s):  
Structural Equation ◽  
Perceived Value ◽  
Past Research ◽  
Retail Store ◽  
Partial Least Square ◽  
Least Square ◽  
Store Image ◽  
Retail Stores ◽  
Content Type ◽  
Shopping Experience

PurposeNowadays customers want to enjoy their shopping experience with convenience and maximum value for their money. The purpose of this paper is to examine the role of in-store logistics in crafting store image and perceived value to customers, thus creating satisfied and loyal customers.Design/methodology/approachA research framework was developed based on the review of relevant past research in the area of retail store service quality, perceived value, store image, customer loyalty and satisfaction. Valid data were gathered through a survey from 200 respondents who have shopping experience of small- and medium-sized retail store. Data are analysed through partial least square structural equation modelling (PLSSEM) using Smart PLS 3.2.4.FindingsThe findings of this study suggest that in-store logistics play a major role in developing customers’ satisfaction followed by store image and perceived value. Further, satisfied customers are expected to return to the same retail store, thus showing loyalty.Practical implicationsThis research provides insight into retail decisions makers regarding the factors which enhance customer satisfaction and retention. This study also helps marketers and operations managers to develop strategies for retail stores based on the findings of this research.Originality/valueFrom a retailer’s perspective the paper explains the factors empirically that impact shoppers in the retail store environment.

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