Conceptualization and operationalization of retail store image: A case of rival middle-level theories

1992 ◽  
Vol 20 (2) ◽  
pp. 165-175 ◽  
Author(s):  
Susan M. Keaveney ◽  
Kenneth A. Hunt
Keyword(s):  
Retail Store ◽  
Middle Level ◽  
Store Image

How Storefront Displays Influence Retail Store Image

2008 ◽  
Author(s):  
Britta Cornelius ◽  
Martin Natter ◽  
Corinne Faure
Keyword(s):  
Retail Store ◽  
Store Image

Creating and retaining customers: perspective from Pakistani small and medium retail stores

2019 ◽  
Vol 47 (4) ◽  
pp. 350-367 ◽  
Author(s):  
Wardah Irfan ◽  
Danish Ahmed Siddiqui ◽  
Waqar Ahmed
Keyword(s):  
Structural Equation ◽  
Perceived Value ◽  
Past Research ◽  
Retail Store ◽  
Partial Least Square ◽  
Least Square ◽  
Store Image ◽  
Retail Stores ◽  
Content Type ◽  
Shopping Experience

PurposeNowadays customers want to enjoy their shopping experience with convenience and maximum value for their money. The purpose of this paper is to examine the role of in-store logistics in crafting store image and perceived value to customers, thus creating satisfied and loyal customers.Design/methodology/approachA research framework was developed based on the review of relevant past research in the area of retail store service quality, perceived value, store image, customer loyalty and satisfaction. Valid data were gathered through a survey from 200 respondents who have shopping experience of small- and medium-sized retail store. Data are analysed through partial least square structural equation modelling (PLSSEM) using Smart PLS 3.2.4.FindingsThe findings of this study suggest that in-store logistics play a major role in developing customers’ satisfaction followed by store image and perceived value. Further, satisfied customers are expected to return to the same retail store, thus showing loyalty.Practical implicationsThis research provides insight into retail decisions makers regarding the factors which enhance customer satisfaction and retention. This study also helps marketers and operations managers to develop strategies for retail stores based on the findings of this research.Originality/valueFrom a retailer’s perspective the paper explains the factors empirically that impact shoppers in the retail store environment.

Evaluating retail store image - an empirical study in India

2016 ◽  
Vol 9 (1) ◽  
pp. 68 ◽  
Author(s):  
Santosh Kumar Biswal ◽  
N.A. Sreekumar ◽  
Arun Kumar Panda
Keyword(s):  
Empirical Study ◽  
Retail Store ◽  
Store Image

scholarly journals AN EXAMINATION OF THE ANTECEDENTS OF CUSTOMER SATISFACTION, BEHAVIORAL RESPONSE AND INTENTIONS AMONG RETAIL STORE FORMATS

2017 ◽  
Vol 5 (1) ◽  
pp. 239-257
Author(s):  
Pankaj Kumar
Keyword(s):  
Customer Satisfaction ◽  
Behavioral Response ◽  
Customer Value ◽  
Word Of Mouth ◽  
Retail Store ◽  
Store Image ◽  
Response Word ◽  
Loyalty Intention ◽  
Word Of Mouth Communication ◽  
Perceived Customer Value

The purpose of this study is to examine the effect of store image attributes, customer attitude and perceived value on consumers’ satisfaction, behavioral response and intentions and also, the effect of customer satisfaction on behavioral response and loyalty intentions. A structured questionnaire was successfully distributed to 600 respondents, who had made purchases from sixty retail formats operated in Delhi and Gurugram belonging to the domain of Shopping Malls, Hypermarket, Supermarket, Department Stores, Discount stores and Category Killers through systematic stratified sampling for the collection of data. Factor analysis was employed to identify the store image attributes as perceived by retail customers. Multiple regression analysis was conducted to predict customers' satisfaction, behavioral response (word of mouth communication), intention to switch, and customers’ loyalty intention from retail store image attributes, customers’ overall store attitude and perceived customer value, and to predict behavioral response and intentions from customers’ satisfaction. The results of the study showed that customers’ overall store attitude and perceived customer value are significant for all the dependent variables (customers' satisfaction, behavioral response (word of mouth communication), intention to switch, and customers’ loyalty intention), while store image is partially influencing customers’ satisfaction, behavioral response and intentions, furthermore customer satisfaction is significant predictors of customers’ behavioral response and intentions. The implications for marketers and managers have also discussed.

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