scholarly journals The privacy role of information intermediaries through self-regulation

2016 ◽  
Vol 5 (4) ◽  
Author(s):  
Tatevik Sargsyan
2020 ◽  
pp. 21-35
Author(s):  
Yi-Cheng Zhang

Chapter 2 discusses the role of information intermediaries (information matchmakers) in helping consumers to improve their infocap. You as a consumer probably have never hired a purchase agent for help, so what intermediaries do we speak of? We show that most of your purchases are mediated by information matchmakers, which are everywhere yet are hardly noticed. For example, we do not consider Facebook as a matchmaker, yet its relatively tiny marketing role is vital to its existence. Collectively, these invisible/ubiquitous matchmakers play the largest role in consumer markets. We also show that the most effective information matchmakers are those that curate users’ own contribution to evaluate products and beyond. We also analyze revenue models and innovative ways to capture consumers’ attention and their data in order to play the matchmaker role.


Author(s):  
Sanne B. Geeraerts ◽  
Joyce Endendijk ◽  
Kirby Deater-Deckard ◽  
Jorg Huijding ◽  
Marike H. F. Deutz ◽  
...  

2019 ◽  
Vol 5 (1) ◽  
pp. 35-51
Author(s):  
Timothy J. Valshtein ◽  
Catherine E. Seta
Keyword(s):  

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