scholarly journals Information behaviors in disadvantaged and dependent circumstances and the role of information intermediaries

2018 ◽  
Vol 70 (2) ◽  
pp. 117-129 ◽  
Author(s):  
Steven Buchanan ◽  
Cara Jardine ◽  
Ian Ruthven
2020 ◽  
pp. 21-35
Author(s):  
Yi-Cheng Zhang

Chapter 2 discusses the role of information intermediaries (information matchmakers) in helping consumers to improve their infocap. You as a consumer probably have never hired a purchase agent for help, so what intermediaries do we speak of? We show that most of your purchases are mediated by information matchmakers, which are everywhere yet are hardly noticed. For example, we do not consider Facebook as a matchmaker, yet its relatively tiny marketing role is vital to its existence. Collectively, these invisible/ubiquitous matchmakers play the largest role in consumer markets. We also show that the most effective information matchmakers are those that curate users’ own contribution to evaluate products and beyond. We also analyze revenue models and innovative ways to capture consumers’ attention and their data in order to play the matchmaker role.


2017 ◽  
Vol 23 (1) ◽  
pp. 3-8
Author(s):  
R. P. BAIN ◽  
D. P. RAI ◽  
SIDDARTH NAYAK

If we want to convert our rural population into knowledge driven, progressive, self sufficient, self reliant, sustainable society, the role of Information and Communication Technologies (ICT’s) cannot be ignored. Timely availability information is considered as most important factor in Indian agriculture. At present ICT is the technology of this millennium. Transferring the developed technology to all end users is time-consuming and tiresome task and is often not completed due to paucity of resources and lack of manpower. In India, agriculture and rural development has gained significantly from ICT due to its widespread extension and adoption. In this era of internet, ICT is committed to provide real, timely accurate authentic information to the farmers and rural peoples.


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