scholarly journals Attracting millennial consumers in the digital age

2019 ◽  
pp. 29-34
Author(s):  
Erika Grodzki ◽  
Stefanie Powers ◽  
Andrew Burnstine

This study focuses on the recent fall of many large scale department stores (Macy’s, J. C. Penney Company, Sear’s, Kmart) and other retail, pharmacy and grocery stores (Bebe, Whole Foods, CVS, Chico’s, Limited, Radio Shack, Game Stop) across the United States. The researchers set out to discover why stores that have existed for years suddenly had to shut down physical locations. The researchers hypothesized that these retail outlets have failed to properly attract millennial consumers. Marketers are endlessly attempting to find solutions on how to best attract millennials in this digital age. What appears to be evident, though, is that the habits of this demographic prefer the ease provided by online shopping. Secondary sources were reviewed to determine exactly why the stores have fallen. The millennial culture was a key component of the study. The results suggest that the stores failed due to improper targeting and in-store attraction.

Author(s):  
Geoffrey Jones

This chapter examines the scaling and diffusion of green entrepreneurship between 1980 and the present. It explores how entrepreneurs and business leaders promoted the idea that business and sustainability were compatible. It then examines the rapid growth of organic foods, natural beauty, ecological architecture, and eco-tourism. Green firms sometimes grew to a large scale, such as the retailer Whole Foods Market in the United States. The chapter explores how greater mainstreaming of these businesses resulted in a new set of challenges arising from scaling. Organic food was now transported across large distances causing a negative impact on carbon emissions. More eco-tourism resulted in more air travel and bigger airports. In other industries scaling had a more positive impact. Towns were major polluters, so more ecological buildings had a positive impact.


Author(s):  
Heather Tate ◽  
Cong Li ◽  
Epiphanie Nyirabahizi ◽  
Gregory H. Tyson ◽  
Shaohua Zhao ◽  
...  

Little is known about the prevalence of antimicrobial resistant (AMR) bacteria in veal meat in the United States.  We estimated the prevalence of bacterial contamination and AMR in various veal meats collected during the 2018 U.S. National Antimicrobial Resistance Monitoring System (NARMS) survey of retail outlets in nine states and compared to the frequency of AMR bacteria from other cattle sources sampled for NARMS.  Additionally, we identified genes associated with resistance to medically important antimicrobials and gleaned other genetic details about the resistant organisms. The prevalence of Campylobacter, Salmonella, E. coli and Enterococcus in veal meats collected from grocery stores in nine states was 0% (0/358), 0.6% (2/358), 21.1% (49/232) and 53.5% (121/226) respectively, with ground veal posing the highest risk for contamination.  Both Salmonella were resistant to at least one antimicrobial as were 65.3% (32/49) of E. coli and 73.6% (89/121) of Enterococcus isolates. Individual drug and multidrug (MDR) resistance levels were significantly higher (p < 0.05) in E. coli and Enterococcus from retail veal compared to 2018 NARMS data from sampling dairy cattle ceca and retail ground beef.  Whole genome sequencing (WGS) was conducted on select E. coli and Salmonella from veal. Cephalosporin resistance genes (blaCMY and blaCTX-M), macrolide resistance genes (mph), plasmid-mediated quinolone resistance genes (PMQR, qnr), and gyrA mutations were found. We also identified heavy metal resistance genes (HMRG) ter, ars, and mer, fieF, and gol, and disinfectant resistance genes (DRG) qac and emrE.  An stx1a-containing E. coli was also found. Sequence types were highly varied among the nine E. coli isolates that were sequenced.  Several plasmid types were identified in E. coli and Salmonella, with the majority (9/11) of isolates containing IncF. This study illustrates that veal meat is a carrier of AMR bacteria.


2009 ◽  
Vol 2 (2) ◽  
pp. 52-69 ◽  
Author(s):  
Susan J. Massad

The rate of obesity in the United States has increased to an alarming degree. The U.S. Centers for Disease Control and Prevention provides data on the state-by-state and nationwide obesity rates. Over the last 20 years, the rates have steadily risen. The nationwide obesity rate is approximately 23.6% (all categories combined - age, sex, ethnicity, and socioeconomic status). This study was undertaken to examine the relationships between obesity rates, per capita income, number of the popular fast-food (McDonald's) restaurants, and number of whole foods grocery stores per capita. Data from previous studies regarding the causes of obesity, socioeconomic trends and food selection, state-by state obesity rates, use of federal food assistance programs, and the number of McDonald's restaurants worldwide and nationwide and “Whole Foods” markets is reviewed. Correlation coefficients were computed to determine relationships between 1) state-by-state obesity rates and per capita income, 2) state-by-state obesity rates and McDonald's per capita, 3) state-by-state per capita income and McDonald's per capita, and 4) state-by-state per capita income Whole Foods grocery stores per capita. There was a statistically significant relationship between the obesity rates and number of McDonalds per capita; the 2 were positively correlated (r=0.27; p < 0.05), meaning that there were more McDonald's in the states with higher obesity rates. There was a statistically significant (negative correlation between per capita income and obesity rates(r = -0.49, p < 0.05). There was no significant correlation between McDonald's restaurants per capita and per capita income (r= -01213, p=0.40). There was a significant, positive correlation between the number of “Whole Foods” grocery stores (r = 0.576, p< 0.01) and per capita income. Results of this study indicate that income, and access to fast food restaurants and whole foods markets have some influence over obesity rates.


2018 ◽  
Vol 10 (2) ◽  
pp. 175-190 ◽  
Author(s):  
John Sinclair ◽  
Barry Carr

PurposeThe purpose of this paper is to account for the remarkable proliferation of Mexican restaurants and tequila bars in contemporary urban Australia, in the absence of any geographical contiguity, historical connection or cultural proximity between Australia and Mexico.Design/methodology/approachThe paper traces how the particularities of direct cultural contact, interpersonal networks and grass-roots entrepreneurism can open up new markets, and how the ground is, thus, prepared for subsequent large-scale international corporate entry to those markets. This research is based on interviews with key figures in the development of the Mexican food industry in Australia, interpreted in terms of the extant literature on cultural globalisation. The first-hand accounts of these participants have been interpreted in the light of available secondary sources and relevant theory.FindingsThe most striking theme to emerge in the study is the relative absence of Mexicans, or even Mexico-experienced Australians, in the making of a market for Mexican food in Australia. Rather, initially, Americans were prominent, as entrepreneurs and in forming a consumer market, while in later decades, entrepreneurs and consumers alike have been Australians whose experience of Mexican food has been formed in the United States, not Mexico. The role of hipster subculture and travel is seen as instrumental. Also of interest is the manner in which the personal experiences and interrelationships of the Americans and Australians have shaped the development of the Mexican food industry. This is not to ignore the much more recent participation of a new wave of immigrants from Mexico.Research limitations/implicationsWhile the scope of the study is national, the sharper focus is on the experience of Melbourne; it would be useful for future researchers to investigate other major cities, even if Melbourne has been the most pivotal of Australian cities in the history of Mexican food in Australia. The study has conceptual and theoretical implications for debates around cultural globalisation and “Americanisation”.Originality/valueThe paper provides a close-grained and suitably theorised account of how a particular consumer trend has become extended on a global basis, with particular attention to both individual experience and agency, and corporate activity.


Purpose –In India, RBI has advocated the customers to use prepaid payment instruments for contactless transactions due to COVID-19 pandemic. But there are some sectors such as, travel, cinemas, restaurants, entertainment etc. are directly hit by this and pulled the usage of prepaid payments. Whereas, grocery stores, online shopping, e-learning, online recharges, Ed Techs and utility bills etc., are augmenting the volume of prepaid payments. In nutshell, it seems critical to evaluate the actual volume and value of prepaid payments. Thus, this study has made an attempt to comparatively analyse the prepaid payments volume before COVID-19 and now. Design/methodology/approach – Data for the study has been collected from secondary sources namely, Global Payment Report, RBI Report, Niti Aayog Report, Payment Method Report, Deloitte Report, The Infosys Report and from various e- resources. The change in trend has been done by using trend analysis where change in percentage in the volume and value of prepaid payment instruments have been calculated by using formula: 𝑪𝒖𝒓𝒓𝒆𝒏𝒕 𝒀𝒆𝒂𝒓 − 𝑩𝒂𝒔𝒆 𝒀𝒆𝒂𝒓 𝑪𝒖𝒓𝒓𝒆𝒏𝒕 𝒀𝒆𝒂𝒓 × 𝟏𝟎𝟎 Finding – Findings revealed that after demonetisations there was 89 percent increase in the total volume and 97 percent increase in the value of PPI transactions from demonetisation period (2016-17) to now (during COVID 19 pandemic 2020) which will be further estimated to be mounting over the end of the year 2020. Among the different instruments, wallets are reported highest usage through interoperability with UPI followed by prepaid cards and others. Research limitations – Data has been collected only from the secondary sources.Other factors like share occupied by each instrument, market growth, access and availability are still ignored. Originality/ value – The paper compares the volume and value of prepaid paymentsbefore COVID- 19 and now.


1966 ◽  
Vol 05 (02) ◽  
pp. 67-74 ◽  
Author(s):  
W. I. Lourie ◽  
W. Haenszeland

Quality control of data collected in the United States by the Cancer End Results Program utilizing punchcards prepared by participating registries in accordance with a Uniform Punchcard Code is discussed. Existing arrangements decentralize responsibility for editing and related data processing to the local registries with centralization of tabulating and statistical services in the End Results Section, National Cancer Institute. The most recent deck of punchcards represented over 600,000 cancer patients; approximately 50,000 newly diagnosed cases are added annually.Mechanical editing and inspection of punchcards and field audits are the principal tools for quality control. Mechanical editing of the punchcards includes testing for blank entries and detection of in-admissable or inconsistent codes. Highly improbable codes are subjected to special scrutiny. Field audits include the drawing of a 1-10 percent random sample of punchcards submitted by a registry; the charts are .then reabstracted and recoded by a NCI staff member and differences between the punchcard and the results of independent review are noted.


Author(s):  
Joshua Kotin

This book is a new account of utopian writing. It examines how eight writers—Henry David Thoreau, W. E. B. Du Bois, Osip and Nadezhda Mandel'shtam, Anna Akhmatova, Wallace Stevens, Ezra Pound, and J. H. Prynne—construct utopias of one within and against modernity's two large-scale attempts to harmonize individual and collective interests: liberalism and communism. The book begins in the United States between the buildup to the Civil War and the end of Jim Crow; continues in the Soviet Union between Stalinism and the late Soviet period; and concludes in England and the United States between World War I and the end of the Cold War. In this way it captures how writers from disparate geopolitical contexts resist state and normative power to construct perfect worlds—for themselves alone. The book contributes to debates about literature and politics, presenting innovative arguments about aesthetic difficulty, personal autonomy, and complicity and dissent. It models a new approach to transnational and comparative scholarship, combining original research in English and Russian to illuminate more than a century and a half of literary and political history.


2020 ◽  
Vol 1 (2) ◽  
pp. 77-92
Author(s):  
Rotimi Williams Omotoye

Pentecostalism as a new wave of Christianity became more pronounced in 1970's and beyond in Nigeria. Since then scholars of Religion, History, Sociology and Political Science have shown keen interest in the study of the Churches known as Pentecostals because of the impact they have made on the society. The Redeemed Christian Church of God (RCCG) was established by Pastor Josiah Akindayomi in Lagos,Nigeria in 1952. After his demise, he was succeeded by Pastor Adeboye Adejare Enock. The problem of study of this research was an examination of the expansion of the Redeemed Christian Church of God to North America, Caribbean and Canada. The missionary activities of the church could be regarded as a reversed mission in the propagation of Christianity by Africans in the Diaspora. The methodology adopted was historical. The primary and secondary sources of information were also germane in the research. The findings of the research indicated that the Redeemed Christian Church of God was founded in North America by Immigrants from Nigeria. Pastor Adeboye Enock Adejare had much influence on the Church within and outside the country because of his charisma. The Church has become a place of refuge for many immigrants. They are also contributing to the economy of the United States of America. However, the members of the Church were faced with some challenges, such as security scrutiny by the security agencies. In conclusion, the RCCGNA was a denomination that had been accepted and embraced by Nigerians and African immigrants in the United States of America.


2008 ◽  
Vol 6 (1) ◽  
pp. 31-42 ◽  
Author(s):  
Robyn Matloff ◽  
Angela Lee ◽  
Roland Tang ◽  
Doug Brugge

Despite nearly 12 million Asian Americans living in the United States and continued immigration, this increasingly substantial subpopulation has consistently been left out of national obesity studies. When included in national studies, Chinese-American children have been grouped together with other Asian Americans, Pacific Islanders or simply as “other,” yielding significantly lower rates of overweight and obesity compared to non-Asians. There is a failure to recognize the ethnic diversity of Asian Americans as well as the effect of acculturation. Results from smaller studies of Chinese American youth suggest that they are adopting lifestyles less Chinese and more Americans and that their share of disease burden is growing. We screened 142 children from the waiting room of a community health center that serves primarily recent Chinese immigrants for height, weight and demographic profile. Body Mass Index was calculated and evaluated using CDC growth charts. Overall, 30.1 percent of children were above the 85th we found being male and being born in the U .S. to be statistically significant for BMI > 85th percentile (p=0.039, p=0.001, respectively). Our results suggest that being overweight in this Chinese American immigrant population is associated with being born in the U.S. A change in public policy and framework for research are required to accurately assess the extent of overweight and obesity in Chinese American children. In particular, large scale data should be stratified by age, sex, birthplace and measure of acculturation to identify those at risk and construct tailored interventions.


Author(s):  
Anne Nassauer

This book provides an account of how and why routine interactions break down and how such situational breakdowns lead to protest violence and other types of surprising social outcomes. It takes a close-up look at the dynamic processes of how situations unfold and compares their role to that of motivations, strategies, and other contextual factors. The book discusses factors that can draw us into violent situations and describes how and why we make uncommon individual and collective decisions. Covering different types of surprise outcomes from protest marches and uprisings turning violent to robbers failing to rob a store at gunpoint, it shows how unfolding situations can override our motivations and strategies and how emotions and culture, as well as rational thinking, still play a part in these events. The first chapters study protest violence in Germany and the United States from 1960 until 2010, taking a detailed look at what happens between the start of a protest and the eruption of violence or its peaceful conclusion. They compare the impact of such dynamics to the role of police strategies and culture, protesters’ claims and violent motivations, the black bloc and agents provocateurs. The analysis shows how violence is triggered, what determines its intensity, and which measures can avoid its outbreak. The book explores whether we find similar situational patterns leading to surprising outcomes in other types of small- and large-scale events: uprisings turning violent, such as Ferguson in 2014 and Baltimore in 2015, and failed armed store robberies.


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