Modern low-cost internet technologies for promotion of educational services of universities

Servis plus ◽  
10.12737/7581 ◽  
2015 ◽  
Vol 9 (1) ◽  
pp. 42-47
Author(s):  
Олеся Губина ◽  
Olesya Gubina

The rapid development of the Internet-sphere involves an active expansion of the range of different online resources, technologies and opportunities for organizations for marketing purposes. This article is devoted to the promotion of educational services of universities using the Internet. In this paper we study the possibility of promotion of educational services of universities using Internet technologies that do not require significant financial investments, we also present the analysis of existing modern internet sites, which are used by universities for marketing purposes. The author explores the modern educational portals, sites of educational institutions, specialized sites reviews, social networks, search engines, portals and various themed e-mail services with respect to the efficiency of promotion of university educational services, identifies ways to promote university educational services via the Internet, developing recommendations to enhance their effectiveness. The paper presents the characteristics of the main groups of Internet resources, through which the promotion of educational services of universities can be made possible, gives examples of types of posting information about universities in order to promote educational services. The author gives her own research based on practical experience and work on online promotion of educational services of universities. According to the analysis of literature and the author´s studies, which reflect the main trends in the development of Internet technologies of promotion of educational services of universities, compiled a table summarizing the effectiveness of online resources and recommended content and low-cost methods of promotion of educational services of universities.

2013 ◽  
Vol 846-847 ◽  
pp. 1868-1872
Author(s):  
Shuai Gang

In recent years, the number and size of Web services on the Internet have a rapid development. Industry and academia start to study the web service. In Internet resources, if the web cannot be found, the web service will become meaningless. So for web services, large-scale managements and problems are the keys of the study of Internet service resources. This paper studies large-scale distributed web services in network resources based on SOA architecture ideas. It also designs the unified management and organization system of ideological and political education which treat the ideological and political education as the content. It proposes SN network resource service model of ideological and political education. With the development and popularization of the Internet today, the study on Internet resources of ideological and political education in this paper provides a theoretical reference for the innovation of the ideological and political education.


Author(s):  
Svitlana Arkhypova ◽  
◽  
Olesia Bik ◽  

In today's conditions, the issue of providing social (including educational) services to demobilized ATO soldiers is extremely important.The study of the issue in socio-pedagogical theory and practice led to the choice of the purpose, which is to analyse modern approaches and theoretical and methodological foundations of the organization of social work with servicemen-participants of the anti-terrorist operation.To solve this purpose, a set of methods was used: study and analysis of scientific and special literature and practical experience on the research problem; pedagogical observation, conversation.The understanding of social work with servicemen-participants of anti-terrorist operation as an integral complex of social services is presented, in particular: informing, counseling, mediation, rendering of various educational services, socio-psychological rehabilitation.The general approaches to social work with servicemen of participants of anti-terrorist operation are opened. It was found that social work is associated with adaptation, socialization, psychological, legal, social assistance and other social services, which was demonstrated by the example of specific projects.The study does not cover all the issues of social work with servicemen participating in the anti-terrorist operation. Topical issues include moral-ethical and pedagogical aspects of social work with members of the ATO and their families. It is promising to study the areas of socio-pedagogical work with servicemen-participants of the anti-terrorist operation, which can be carried out by educational institutions, non-governmental organizations and public organizations.


2018 ◽  
Vol 15 (4) ◽  
pp. 16-28 ◽  
Author(s):  
Natalia V. Dneprovskaya

The purposeof the study is to assess the readiness of the Russian higher education system to move to the digital level based on the statistical researches of education. The way to the digital economy becomes decisive in the development of Russian education and covers all its stages. Within the framework of the state program “Education development” the project “Modern Digital Educational Environment” is being realized, for the secondary education the “Digital School” project is being developed, and in the program of development of the digital economy a separate direction “Personnel and Education” is emphasized. Digitalization of education becomes the next stage after the informatization stage in the technological development of education. It is necessary to assess the current level of informatization of higher education.Materials and methods of research.The presented study of the assessment of the readiness of Russian higher education to the digital economy is based on the methodology, proposed by the World Bank, which includes an assessment of five groups of indicators: the use of information technology in the learning process; training of teaching staff for the use of information technology in education; informatization of education management; information infrastructure of higher education; normative and legal support of the digitalization of education. The methodology includes the combination and interpretation of the different statistical data because the appropriate study of digitalization of education requires the specific approach. The factual basis of the research is the data of official statistics and universities.The results, on the one hand, indicate a high level of provision of universities with personal computers and access to the Internet, and on the other hand, a lack of automation of the administrative and educational processes of the university. Despite the constant development of technologies and the emergence of new educational web tools, and a multi-year state policy on the information educational space formation, its potential is partly used by universities. Only one third of university students are trained using e-learning or distance education technologies. At the same time, non-state educational institutions provide most of the educational services available to online listeners. In general, the share of online education in the market of educational services is low and is 1.8% for higher education programs and 6.7% for additional professional education. 82% of students, enrolled in programs with exclusive use of e-learning are students of non-state universities. The use of technology, even in the form of blended learning, in addition to the corresponding IT infrastructure, requires the appropriate training of lecturers and students. The training of lecturers in the use of IT in education, including training directly to work with IT, should be supplemented by teaching methodical work in the information educational space.Conclusion. The study shows that the Russian education system has created the necessary reserve for the creation of IT infrastructure, regulatory support, and best practices in the field of IT application in the educational process, which should become the basis for the participation of Russian universities in the digital economy. At the same time, the differences between information technologies (IT) and digital are not obvious, in many respects, these concepts are identical, differences arise when considering the totality of the information technologies and resources involved. Digitalization assumes that practically all the computing devices are involved in information support, including consumers, who, for example, install mobile applications in order to use the services. Involving a large number of devices with the ability to connect to the Internet allows you to organize the collection and processing of a large amount of digital data. The basis of digitalization is the created IT infrastructure and the degree of informatization in educational institutions.


Communicology ◽  
2020 ◽  
Vol 8 (2) ◽  
pp. 146-154
Author(s):  
D.A. Ryazanov

This paper discusses the characteristics and specific features of the Internet community ‘I love KVN’, whereas identifying user tokens in a network group are shown during their adaptation in the community. The author considers users’ techniques and virtual tools (audio recordings, video recordings, text publications, images, animated images, posters, polls, etc.). The Internet, as unique in terms of the its conditions and possibilities, makes it possible to study sociological phenomena that were not actualized or so accessible to empirical study in different environment of activity and interaction. This is relevant in the light of the rapid development of thematic communities on the VKontakte social network. According to the Levada Center analytical center, today about 72% of the population of the Russia use the Internet “daily or almost daily” and “several times a week”. At the same time, about 45% of citizens go online “several times a day”; these are, first of all, the youngest Russians under the age of 25 (87%). The focus of our consideration is the group on VKontakte “I love KVN”. KVN (The Club of Cheerful and Inventive) is one of the first projects that appeared on domestic television in the format of a humorous game, in which teams (educational institutions, universities, enterprises, cities and so on) compete in humorous answers to questions asked, improvisations on given topics, playing pre-prepared scenes. In the narrow sense, KVN is a competition in one’s own wit. The long-term history of the project (since 1961) and the relentless attention to the game from the mass audience determined in many respects the appearance of communities of lovers of intellectual humorous competitions on various types of venues. With the advent of social networks on the Internet, many KVN fans have joined together in a community that currently numbers approximately 670 thousand people.


2021 ◽  
Vol 66 (1) ◽  
pp. 84-89
Author(s):  
EMILIA T. KURKEMOVA ◽  

The article proposes a study of strategies for forming the image of politicians through Internet technologies. The main existing methodological approaches to studying the issues of forming a political image using modern information technologies are considered. A typology of strategies for the formation of a politician's image on the Internet is proposed, based on the priority of using the Internet. The strategies of preferential and auxiliary use of the Internet and new information technologies for the formation of the image of a politician are characterized. The strategy of the predominant use of Internet technologies for the formation of the image turns out to be the most promising for opposition politicians. Incumbents and representatives of the ruling party are interested in more diversified approaches to the formation of a political image and are using a strategy of auxiliary use of Internet resources. The degree of importance of new information technologies in solving problems of forming and promoting a political image depends, inter alia, on the political guidelines of the audience. The question of the applicability of a common typology of strategies for the formation of a political image to the process of forming a political image on the Internet is considered. The issue of measuring the effectiveness of individual strategies for the formation of a political image on the Internet remains insufficiently studied in modern science.


Author(s):  
Elaine Studnicki

In a matter of seconds, a person using the Web will make a decision. Do I stay on this Web site or click to another? There are many reasons for this reaction. For many the decisions are unconscious behavior and for others it is a matter of speed. Still others focus on content. Regardless, the ability to get users to a Web site and keep them there has become big business for both business and educational institutions. According to Internet Usage Statistics (2007), the Internet World Stats Web site, over 1 billion people use the Internet worldwide. The MIT home page is accessed about 2000 time a day from around the world. And use is on the rise. In 2009 the completion of an 18,000 km oceanic cable drop linking South Korea, China, and Taiwan with the United States Internet sends a clear signal that usage and dependency will only increase in the future and spread around the world. This creates an imperative that users are keenly aware of where they surf, what information they share, and, most importantly, if they can believe what they read and see.


2014 ◽  
Vol 513-517 ◽  
pp. 3336-3339
Author(s):  
Jun Yang ◽  
Wen Long Li ◽  
Ruo Xin Zhu ◽  
Guang Hui Cai

With the rapid development of the Internet, the remote control technology was demanded more. In this paper, we designed a simple and practical remote intelligent control system, using CGI technology to complete the construction of Web servers and embedding uCOSII as the real-time operating system in Cortex-M3 core processor. By porting TCP/IP protocol stack, users could login in the server to access and control the system via the Internet. Using NRF2401 wireless technology to build a terminal network, the terminal carried out intelligent control with field data collected by sensors. Meanwhile, users could make monitor and control on a control terminal via a Web browser on a PC or mobile. The remote intelligent control system was stable, real-time, low cost, fit for the smart home, industrial remote monitor and so on, so it would have a better application prospects.


2010 ◽  
Vol 2 (2) ◽  
pp. 7-24
Author(s):  
Artur Gąsiorkiewicz

Visibility, Usability and Accessibility of Polish E-Commerce Websites From the B2C Sector In the time of rapid development of Internet technologies and changing competitive environment, one of the most significant ways of creation of the e-commerce endeavor value is the increase of the incoming traffic of the internet website and the level of its conversion into business goals. Undertaking activities form the scope of internet marketing and increase of the usability and accessibility of websites are supporting this cause. However, this issues being broadly described in the literature they still have limited applications in business practice. The article presents the most important factors influencing the scope and characteristics of internet traffic that depends on the internet website owners. Issues are illustrates with research of listed factors that were performed on selected e-commerce systems from the B2C sector in Poland.


Author(s):  
Y. E. Mikhailova

The functioning of the digital economy determines the introduction of Internet technologies in almost all areas of business. In recent years, online banking systems have become widespread in Russia, which contribute to the appearance of new competitive factors in the banking services market. By providing services via the Internet, the banks can improve their financial performance and effectiveness by offering customers more services in a convenient format and on the most profitable conditions. Nowadays online banking as a tool for providing banking services is crucially important for the improvement of a commercial bank’ competitiveness. This work is a research of the modern Russian online banking market, which is devoted to the competitive analysis of its participants using marketing instruments and Internet resources. The purpose of the study is to develop practical recommendations for improving companies’ competitiveness in the Russian online banking market on a concrete example.


2021 ◽  
Vol 2021 (1) ◽  
pp. 56-60
Author(s):  
Irina Gennadievna Ryabtseva ◽  
Naile Makhir gizi Magamedli

The article considers reading as one of the most important types of communicative and cognitive activity. Reading is a means of information and educational activities, as well as a means of studying the national language and languages and cultures of other peoples. With the development of the Internet, the opportunities for learning foreign languages, including English, have increased significantly. As English is spoken internationally, the Internet space is filled with information in English, which also fulfills the teaching role at the educational institutions. There have been considered the online resources that can help in teaching and learning a foreign language


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