Younger older consumers of assistive technology products

Author(s):  
Andrée Woodcock ◽  
Gill Ward ◽  
Sujata Ray ◽  
Nikki Holliday ◽  
Louise Prothero ◽  
...  
Author(s):  
Emma M. Smith ◽  
Ikenna D. Ebuenyi ◽  
Juba Kafumba ◽  
Monica Jamali-Phiri ◽  
Malcolm MacLachlan ◽  
...  

2014 ◽  
Vol 26 (2-3) ◽  
pp. 127-136
Author(s):  
Valerio Gower ◽  
Renzo Andrich

Dementia ◽  
2014 ◽  
Vol 15 (4) ◽  
pp. 681-701 ◽  
Author(s):  
Grant Gibson ◽  
Lisa Newton ◽  
Gary Pritchard ◽  
Tracy Finch ◽  
Katie Brittain ◽  
...  

2019 ◽  
Vol 8 (5) ◽  
pp. 42-97
Author(s):  
Michael Janger

With people with disabilities (PwDs) representing 15% of the United States population, the PwD market demonstrates significant potential as a lucrative target market for businesses. Yet, empirical data is lacking on consumer behaviour among PwDs considering assistive technology products to enhance accessibility. The purpose of this study is to understand the purchase decision process through the lens of a major theory of consumer behaviour, regulatory focus. 171 deaf and hard-of-hearing individuals primarily aged 18-29 were surveyed on two empirically tested scales that measure regulatory focus and disability orientation. This survey included the viewing of a fictional advertisement about an assistive technology product. The findings supported the evidence of a relationship between disability orientation and regulatory focus. A sense of exclusion, social model acceptance, and disability pride were statistically significant predictors of either or both regulatory focus orientations with regard to assistive technology products. Also, whether the subject did/did not have a second disability was partly determinative of prevention focus. Segmentation by disability identity and regulatory focus is suggested. The findings are an important contribution to the established literature on regulatory focus, and fill a major empirical gap in marketing literature for the PwD market. The limitations to this study include the continuing theoretical evolution of disability orientation, and the limitation of the sample to a single disability type (deafness) within a single age group. Similar studies on other disability types could better establish the findings of this study.


2010 ◽  
Vol 12 (3) ◽  
pp. 28-44
Author(s):  
Deryn Graham ◽  
Ian Benest ◽  
Peter Nicholl

This paper examines recent research in interaction design for inclusive learning and the development of ideas for further research into building an environment facilitating inclusive multi-modal learning. In this paper, the authors give a summary of the findings of the original case study on improving interaction design for teaching visually impaired students. The paper then describes and discusses further work on evaluating current assistive technology products, with conclusions being drawn on future research.


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