scholarly journals The linguistic aspect of strategic framing in modern political campaigns

2015 ◽  
pp. 307-319
Author(s):  
Agnieszka Pluwak
Keyword(s):  
Political Discourse ◽  
Political Campaigns ◽  
Political Marketing ◽  
Linguistic Aspect ◽  
Political Framing ◽  
Strategic Framing

The linguistic aspect of strategic framing in modern political campaignsThe following article describes the role of semantics in political marketing, emphasizing the mechanism of framing and perspectivising in discourse. The complexity of the framing process is discussed in the introduction, then the linguistic aspect of political framing is debated and the technique of wording formulation in political discourse analyzed. Finally, implications and conclusions for further research are presented. Examples of political framing provided within the paper are based on the analysis of contemporary public discourses.

scholarly journals Communicating with Voters on YouTube: Content Analysis of the Relationship Between Advertisement Message Characteristics and Viewers’ Responses

2019 ◽  
Vol 44 (1) ◽  
pp. 17-35
Author(s):  
Seerat Sohal ◽  
Harsandaldeep Kaur
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Developed Countries ◽  
Political Campaigns ◽  
Marketing Strategies ◽  
Political Marketing ◽  
Political Advertisements ◽  
Use Of Social Media ◽  
The Relationship

The present study is an endeavour to broaden the research on the use of social media websites in political campaigns beyond the ambit of developed countries. This article focuses on scrutinizing the role of YouTube during 2014 Indian Parliamentary elections—the first ‘social media’-based elections in India. The methodology of data collection incorporates the content analysis of 147 YouTube-based audio–visual political advertisements, associating the message characteristics (natures, types and appeals) with message reach (number of views) and viewer engagement (types of comments). The results reveal the failure of the viewers to recognize the association between message reach and viewers’ engagement with message characteristics, confirming the ‘marginal’ use of YouTube. However, the study recommends the incorporation of contemporary, Internet-based social media advertising tools along with the traditional tools in the future political marketing campaigns. This article is instrumental for political marketers and consultants in devising political marketing strategies.

A Rhetorics of the Word

2019 ◽  
Author(s):  
George Pattison
Keyword(s):  
Political Discourse ◽  
Philosophical Tradition ◽  
Final Part ◽  
Communications Technology ◽  
Christian Life ◽  
Call And Response ◽  
Hermann Broch ◽  
The Subject ◽  
The Impact

A Rhetorics of the Word is the second volume of a three-part philosophy of Christian life. It approaches Christian life as expressive of a divine calling or vocation. The word Church (ekklesia) and the role of naming in baptism indicate the fundamental place of calling in Christian life. However, ideas of vocation are difficult to access in a world shaped by the experience of disenchantment. The difficulties of articulating vocation are explored with reference to Weber, Heidegger, and Kierkegaard. These are further connected to a general crisis of language, manifesting in the degradation of political discourse (Arendt) and the impact of new communications technology on human discourse. This impact can be seen as reinforcing an occlusion of language in favour of rationality already evidenced in the philosophical tradition and technocratic management. New possibilities for thinking vocation are pursued through the biblical prophets (with emphasis on Buber’s and Rosenzweig’s reinterpretation of the call of Moses), Saint John, and Russian philosophies of language (Florensky to Bakhtin). Vocation emerges as bound up with the possibility of being name-bearers, enabling a mutuality of call and response. This is then evidenced further in ethics and poetics, where Levinas and Hermann Broch (The Death of Virgil) become major points of reference. In conclusion, the themes of calling and the name are seen to shape the possibility of love—the subject of the final part of the philosophy of Christian life: A Metaphysics of Love.

scholarly journals The Arctic as a “Strategic” and “Important” Chinese Foreign Policy Interest: Exploring the Role of Labels and Hierarchies in China’s Arctic Discourses

2021 ◽  
pp. 186810262110186
Author(s):  
Patrik Andersson
Keyword(s):  
Foreign Policy ◽  
International Relations ◽  
Political Discourse ◽  
Chinese Foreign Policy ◽  
The Arctic ◽  
Relative Importance ◽  
Precise Understanding ◽  
New Frontier ◽  
Political Priority

Research confirms that China is becoming more engaged in the Arctic. However, international relations scholarship often extrapolates from relatively few instances of activity to wide-ranging claims about Chinese priorities. Fortunately, Chinese political discourse is organised by labels that allow us to study how the Arctic is classified and ranked along China’s other foreign policy priorities. This article analyses two such classifications – “important maritime interest” and “strategic new frontier,” exploring how they have come about, what they mean, and how they add political priority to the Arctic. It argues that hierarchies are constructed in two ways: by adding gradients and by including/excluding categories of priority. It views categories as performative: they not only convey information about character and relative importance of interests but are also used for achieving different objectives. By focusing on foreign policy classifications, the article contributes to a more nuanced and precise understanding of China’s Arctic interests.

How Political Candidates' Use of Facebook Relates to the Election Outcomes

2017 ◽  
Vol 59 (1) ◽  
pp. 77-96 ◽  
Author(s):  
Hsin-Chen Lin
Keyword(s):  
Social Media ◽  
Political Campaigns ◽  
Vote Share ◽  
Political Marketing ◽  
Political Candidates ◽  
The Past ◽  
Use Of Social Media ◽  
Municipal Election ◽  
Online Fans ◽  
The Relationship

This paper examines the relationship between political candidates' use of Facebook and their election outcomes (vote share and election success). The use of social media in political marketing campaigns has grown dramatically over the past few years. It is also expected to become even more critical to future political campaigns, as it creates two-way communication and engagement that stimulates and fosters candidates' relationships with their supporters. Online Facebook data were acquired for all 84 candidates running in a municipal election in Taiwan. Results suggest that a candidate's Facebook presence, the type of account they use, the authentication of the account, and the number of online fans they have are related to their election outcomes.

scholarly journals “How is these kids meant to make it out the ghetto now?” Community cohesion and communities of laughter in British multicultural comedy

2017 ◽  
Vol 53 (2) ◽  
pp. 211-222 ◽  
Author(s):  
Sarah Ilott
Keyword(s):  
Cultural Heritage ◽  
Political Discourse ◽  
Power Relations ◽  
Young Men ◽  
Gang Members ◽  
Community Based ◽  
Community Cohesion ◽  
British Muslims ◽  
Shared Laughter

This article uses readings of Mark Mylod’s Ali G Indahouse, Joe Cornish’s Attack the Block, and Chris Morris’s Four Lions to argue against a political trend for laying the blame for the purported failure of British multiculturalism at the hands of individual communities. Through my readings of these comic films, I suggest that popular constructions of “community” based on assumptions about cultural and religious homogeneity are rightly challenged, and new communities are created through shared laughter. Comedy’s structural engagement with taboo means that stereotypes which have gained currency through media and political discourse that seeks to demonize particular groups of young men (Muslims and gang members, for example) are foregrounded. By being brought to the forefront and exposed, these stereotypes can be engaged with and challenged through ridicule and demonstrations of incongruity. Furthermore, I suggest that power relations are made explicit through joking structures that work to include or exclude, meaning that the comedies can draw and redraw communities of laughter in a manner that effectively challenges notions of communities as discrete, homogeneous, and closely connected to cultural heritage. The article works against constructions of British Muslims as the problem community par excellence by using multicultural discourse to contextualize the representation of British Muslims and demonstrate how the discourse has repressed the role of political, social, and economic structures in a focus on “self-segregating” communities.

Counter-hegemony in today's Belarus: dissident symbols and the mythological figure of Miron Vitebskii

2016 ◽  
Vol 44 (5) ◽  
pp. 713-730
Author(s):  
Anastasiya Astapova
Keyword(s):  
National Identity ◽  
Mass Media ◽  
Political Development ◽  
Political Discourse ◽  
Nation State ◽  
Civil State ◽  
Multiple Functions

Tackling the role of state symbols in negotiating national identity and political development, this research focuses on Belarus where the alternative white-red-white flag became instrumental in protests against the dominant political discourse. Since 1995, oppositional mass media have been reporting about cases of this tricolor being erected in hard-to-reach and/or politically sensitive places. These actions were mainly attributed to some “Miron,” whose identity remained concealed and served as a simulacrum of a national superhero in non-conformist discourse. The image of Miron immediately acquired multiple functions: condemning the Soviet colonial past, struggling for the European future, and creating a nation-state rather than the Russian-speaking civil-state of Belarus. Yet, first and foremost, Miron became a means for contesting the authority of the president who has been in power since 1994. Concentrating on the methods employed for the construction of the counter-hegemonic fakelore project of Miron and its aims, this article explores the vernacular response to its creation.

scholarly journals GROUP PORTRAIT: THE ISPETTRICI NAZIONALI OF THE ITALIAN FASCIST PARTY, 1937–1943

2017 ◽  
Vol 61 (2) ◽  
pp. 431-451
Author(s):  
PERRY WILLSON
Keyword(s):  
Political Mobilization ◽  
Political Campaigns ◽  
Group Leadership ◽  
War Effort ◽  
Party Members

AbstractThe years of fascist rule in Italy saw an unprecedented mass political mobilization of women, a mobilization that has, to date, been little studied by historians. This article focuses on the role of the ispettrici nazionali – the highest rank that women ever reached in the fascist party hierarchy. It attempts to piece together a ‘group portrait’ of these hitherto unstudied female hierarchs, who were appointed from 1937 onwards to form a group leadership for the fasci femminili – the women's section of the party and the only way that women could join it. The article investigates who these women were, how they managed to rise to this prominent position, their ideas and motivations, and their role in organizing and mobilizing millions of female party members for political campaigns and for the war effort.

scholarly journals ‘You dribble faster than Messi and jump higher than Jordan’: The art of complimenting and praising in political discourse

2019 ◽  
Vol 15 (1) ◽  
pp. 1-23 ◽  
Author(s):  
Zohar Kampf ◽  
Roni Danziger
Keyword(s):  
Speech Acts ◽  
Political Discourse ◽  
Public Discourse ◽  
Political Community ◽  
Political Actors ◽  
Political Communities

Abstract Communicating admiration and appreciation in public discourse are two important tasks for political actors who wish to secure relationships and advance models for civic behavior. Our goal in this study is to understand how political actors signal their desire to please addressees and advance political sociability by way of manifesting positive judgment towards others. On the basis of 241 utterances praising and complimenting others’ words and deeds, we identify the topics, patterns, and functions of these speech acts and the processes and struggles they evoke in Israeli public discourse. We conclude by discussing the role of positive evaluations in demarcating the boundaries of proper conduct in political communities and the ways the distinctive logic of politics is integrated with specific cultural speaking styles in influencing how members of the Israeli political community signal their appreciation and affect for other members’ skills, performances, and personalities.

scholarly journals Accessing the Danish Labour Market: On the Coexistence of Legal Barriers and Enabling Factors

2021 ◽  
pp. 135-148
Author(s):  
Liv Bjerre ◽  
Michelle Pace ◽  
Somdeep Sen
Keyword(s):  
Market Structure ◽  
Labour Market ◽  
Political Discourse ◽  
Economic Conditions ◽  
Immigration Policies ◽  
Enabling Factors ◽  
Labour Rights ◽  
Legal Barriers ◽  
First Mover

AbstractHistorically, Denmark was a “first-mover” as a signatory to liberal international humanitarian laws and conventions, especially with regard to refugees. Yet, in recent years Denmark has cherished the role of a different kind of “first mover” – namely as hardliner when it comes to immigration policies. This is evident in the existent political discourse and restrictive immigration policies personified not least in the number of times Denmark has altered (and tightened) immigration regulations. Yet, we demonstrate that, while “barriers” exist in terms of entering Denmark, the Danish labour market structure is such that it ends up facilitating refugees’ integration and legally protecting their labour rights. To be sure, this protection is a way of guaranteeing the rights of Danish workers who would adversely be affected by the proliferation of an unregulated labour market where refugees are compelled to work under worse legal and economic conditions. However, the Danish case ends up being one where, counterintuitively, legal barriers (to entering the labour market) coexist alongside enabling factors (legal guarantees) of refugees’ rights.

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