scholarly journals Pricing Decisions in Closed-Loop Supply Chains with Competitive Fairness-Concerned Collectors

2020 ◽  
Vol 2020 ◽  
pp. 1-15
Author(s):  
Yadong Shu ◽  
Ying Dai ◽  
Zujun Ma

Based on the Shapley value fairness concern framework, a fairness concern utility system is established for the closed-loop supply chain (CLSC) with one manufacturer, one retailer, and two competitive collectors. Under the five models (one centralized and four decentralized), the influence of competitive strength and fairness concern degree of collectors on the pricing decisions is analyzed. The following conclusions can be obtained: (1) When the manufacturer considers the fairness concern of the collectors, fairness concern is a way for the collectors to obtain more profit. Whether the manufacturer “proactively” considers the fairness concern of the collectors is an approach to benefiting the collectors but only in the case of “active” consideration, there is less self-loss to the manufacturer. (2) When the collectors’ fairness concern cannot be considered by the manufacturer, the equilibrium recycling price sets lower for the purpose of achieving more profit by the collectors. At this point, the profit of the collectors and the manufacturer is the lowest, and so is the return rate of the CLSC. (3) When the collectors do not care about whether they are being fairly treated but the manufacturer “actively” takes the fairness of the collectors into consideration, the collectors get “unexpected” attention from the manufacturer, which makes the performance of the collectors more positive than it is when their fairness concerns are taken into account. The profit increased by the collectors is more than that lost by the manufacturer, so the profit of the CLSC is the largest. Additionally, our findings provide some managerial insights on the pricing decision in the case where the collectors consider fairness concern.

Author(s):  
Di Wu ◽  
Juhong Chen ◽  
Ruyu Yan ◽  
Ruijun Zhang

The fierce competition in the recycling industry and the rapid development of internet technology has prompted recycling centers to develop a dual-channel reverse supply chain with both offline and online recycling channels. After the introduction of online channels, recycling centers and third-party recyclers (TPR) have paid attention to the division of profits in supply chain systems and the behavior of fairness concerns. Therefore, it is necessary to help recycling enterprises make pricing decisions in consideration of fairness concerns. This paper is aimed at answering the following two main questions: (1) When the recycling center or TPR have fairness concerns, how does the optimal pricing and revenue of supply chain members change when both sides are neutral? (2) When the fairness concern coefficient changes, how does the overall revenue of the supply chain system change? How should supply chain members adjust their pricing decisions to maximize their own profits? In order to solve the above problems, Stackelberg game models were made from three aspects: both sides are neutral, only the TPR has fairness concerns, and only the recycling center has fairness concerns. Based on the results of the example analyses for the model, we found that when only the TPR has fairness concerns, the profit of the recycling center and the transfer price of offline channels will decrease, while the profit of TPR is the opposite. Furthermore, when only a recycling center has fairness concerns, it will lead to the reduction of not only the recycling price and transfer price of offline channels, but also the profits of the entire supply chain system. Specially, whether it is for a recycling center or TPR, a lower level of fairness concern coefficient has a stronger impact on pricing and revenue than at high levels.


2019 ◽  
Vol 10 (2) ◽  
pp. 1-24 ◽  
Author(s):  
Abhishek Sharma

The existing studies on fairness in channel coordination assume markets as the group of oligopolies in which a few firms dominate, scant evidence has been provided where fairness concerns are investigated for a market scenario where all firms share equal dominance. This article considers a dyadic supply chain composed of one fair-minded manufacturer and one fair-minded retailer and investigate their pricing decisions under two different non-cooperative game-theoretic frameworks: manufacturer-led Stackelberg game and Vertical Nash game and provide a comparative analysis. The results show that the prices of the Stackelberg game model are always higher than that of the corresponding prices of the Vertical Nash game. We also find that the prices gap between the two models decreases with the retailer's fairness concern, and is uncertain with respect to manufacturer's fairness. In addition, the manufacturer's (retailer's) profit in the Stackelberg game is decreasing (increasing) in its own fairness and is uncertain in the Vertical Nash game. Furthermore, findings are illustrated through a numerical example.


2019 ◽  
Vol 11 (8) ◽  
pp. 2241 ◽  
Author(s):  
Jianmin Xiao ◽  
Zongsheng Huang

This paper investigates the optimal return control problem in a closed-loop supply chain consisted of one manufacturer, one retailer, and one third-party collector, in the presence of stochastic return disturbance and fairness concern of followers. We formulate the stochastic differential game-theoretic models and resolve the feedback Stackelberg equilibriums without and with fairness concern. We also derive the evolutionary paths of the stochastic return rate and the value functions of the supply chain members under the optimal control strategies. We find that the feedback equilibrium exists only under a specific condition, and the expectation and variance of the return rate both approach the stable state for a specific closed-loop supply chain system. We further discussed the impact of fairness concerns on the supply chain system. The manufacturer would shift profit to the retailer by lowering the wholesale price, and the stable expected return rate will be lower in the supply chain with fairness concerns, as the third party will have less incentive to collect used products, considering unfairness. The manufacturer should set a higher transfer subsidy to incentivize the third party to collect when the third party is concerned with fairness.


2021 ◽  
Vol 336 ◽  
pp. 09001
Author(s):  
Jiayi Sun ◽  
Wei Chen ◽  
Shuangfei Yang ◽  
Yingluo Yan

This paper studied the influence of consumer preference and fairness concern on recycling and pricing decisions of closed-loop supply chain (CLSC) under different recycling channels. The results show that consumers' fairness concern cannot affect the manufacturer's decisions and profit; consumers' fairness concern is benefit to consumers, and it can improve the recycle rate. The channel selection strategy is depend on consumers' fairness attitude.


2019 ◽  
Vol 11 (18) ◽  
pp. 5071 ◽  
Author(s):  
Yadong Shu ◽  
Ying Dai ◽  
Zujun Ma

The importance of behavioral factors in the process of decision making is widely recognized in literature and practice. The aim of this paper is to examine the influence of collectors’ multiple fairness concerns on pricing decisions in a closed-loop supply chain (CLSC), which consists of one manufacturer, one retailer, and two collectors. Specifically, the collectors are concerned with both distributional fairness and peer-induced fairness. By considering fairness concerns and selecting Nash bargain solution as the reference point of fairness distribution, this paper studies the equilibrium solution of Stackelberg game models in the CLSC with symmetrical and asymmetrical information of fairness concerns, respectively. The results show that in the former case, distributional fairness is always at the cost of sacrificing the manufacturer’s profits, which is a means of gaining more benefits for the collectors. In the latter case, the profits of both the manufacturer and the collectors turn into a loss. No matter in which case, the collector who is concerned with both distributional and peer-induced fairness is always in a passive position. Generally speaking, whether the decision maker concerns fairness and whether it can be perceived by the CLSC members both impact the members’ decision making. Additionally, the utilities of both the manufacturer and the collectors receive Pareto improvement under the proposed incentive contract.


Complexity ◽  
2020 ◽  
Vol 2020 ◽  
pp. 1-15 ◽  
Author(s):  
Jie Jian ◽  
Yuyao Zhang ◽  
Lin Jiang ◽  
Jiafu Su

In this study, we examined the contract coordination between manufacturers with peer-induced and distributional fairness concerns. A revenue sharing contract was introduced to coordinate a competitive supply chain, in which the manufacturers have different fairness concerns based on centralized decision-making in terms of fairness neutrality. Then, we constructed two game models—the manufacturer’s peer-induced fairness concern model and the manufacturer’s distributional fairness concern model and analyzed the influence of a revenue sharing contract on the pricing decisions and profit distribution of a competitive supply chain considering fairness concerns. The results show that there is a revenue-sharing contract parameter in both the peer-induced and distributional fairness concerns of manufacturers, which can effectively realize Pareto improvements in a supply chain. Meanwhile, the retail and wholesale prices both decreased with the increase in the revenue-sharing ratio between retailers and manufacturers, and the profits of retailers decreased accordingly, but the overall utility of manufacturers and supply chains improved markedly. Moreover, the coordination condition is closely related to the level of fairness concerns of the manufacturers and the competition intensity between two manufacturers. The sharing contract designed in this study can not only effectively improve the utility of retailers and manufacturers but also enhance the total utility of the channel to ensure that node enterprises have long-term, stable, and cooperative relationships and to strengthen the overall competitiveness of the supply chain.


2015 ◽  
Vol 7 (3) ◽  
pp. 2373-2396 ◽  
Author(s):  
Zhen-Zheng Zhang ◽  
Zong-Jun Wang ◽  
Li-Wen Liu

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