scholarly journals POP goes the power wall? Taking aim at tobacco promotional strategies utilised at retail

2004 ◽  
Vol 13 (3) ◽  
pp. 209-210 ◽  
Author(s):  
T Dewhirst
Keyword(s):  
Power Wall ◽  
Promotional Strategies

STRATEGI PEMASARAN PAKAN SATWA UNGGUL BLITAR

2016 ◽  
Vol 10 (1) ◽  
pp. 7
Author(s):  
Handika Rifki W.P ◽  
Yuli Arif Tribudi ◽  
Agustina Widyaworo Kunharjati
Keyword(s):  
Case Study Research ◽  
Personal Selling ◽  
Marketing Strategies ◽  
Pricing Strategy ◽  
Brand Awareness ◽  
Analytic Method ◽  
Distribution Strategy ◽  
Promotion Strategies ◽  
Promotional Strategies

This study analyzes the marketing strategies of Pakan in PS SatwaUnggulBlitar views of the concept of the marketing mix.This case study research using descriptive analytic method with purposive sampling technique.Marketing mix strategy being conducted by PS Satwa Unggul are strategies related products (such as brand awareness on brand), pricing strategy (in the form of rebates), the distribution strategy (in the form of three patterns of distribution), and promotion strategies (in the form of veterinary inspection and a free counseling service) can be considered to have successfully accommodate the needs of customers with a variety of facilities and corporate excellence. Based on the research it was concluded that the strategy used in the form of improved relationships with customers through personal selling, promotion price, free inspection, extension livestock and other facilities. Suggestions for the company should maintain an edge marketing strategies implemented in the form of personal selling and promotional strategies, but it is also the company should conduct regular research on consumer behavior animal drugs that strategy actually implemented in accordance with market conditions.

Innovative promotional strategies and diversification of flavoured mass merchandise cigar products: a case study of Swedish match

2021 ◽  
pp. tobaccocontrol-2020-056145 ◽  
Author(s):  
Ollie Ganz ◽  
Mary Hrywna ◽  
Kevin R J Schroth ◽  
Cristine D Delnevo
Keyword(s):  
Regulatory Authority ◽  
Business Practice ◽  
Smoking Prevention ◽  
Tobacco Products ◽  
The Family ◽  
Promotional Efforts ◽  
Promotional Strategies ◽  
Definition Of ◽  
The U.S

In 2009, the Family Smoking Prevention and Tobacco Control Act (TCA) granted the U.S. Food and Drug Administration (FDA) regulatory authority over tobacco products, although initially this only included cigarettes, smokeless tobacco and roll-your-own tobacco. In 2016, the deeming rule extended regulatory authority to include all tobacco products, including cigars. The deeming rule prohibited the introduction of new tobacco products into the marketplace without proper marketing authorisation and laid out pathways for tobacco companies to follow. The deeming rule should have frozen the cigar marketplace in 2016. In this paper, we describe how the cigarillo marketplace, nevertheless, continues to diversify with new brands, flavors, styles and packaging sizes entering the market regularly. As an example, we highlight recent promotional efforts by Swedish Match North America (Swedish Match) for their popular cigarillo brands, including White Owl, Night Owl and Garcia y Vega’s Game brand. We argue that ambiguities in the TCA make it unclear whether Swedish Match’s seemingly new cigarillos fit the definition of new tobacco products and, if so, whether they are on the market legally. Swedish Match and other cigarillo companies may be taking advantage of these ambiguities to promote a variety of cigarillo flavors and styles in innovative ways. Given that cigars are combustible tobacco products that pose many of the same risks as cigarettes, this business practice raises significant concerns regarding the protection of public health, particularly among young people.

Understanding dimensionality of children’s food shopping behaviour in retail stores

2016 ◽  
Vol 118 (2) ◽  
pp. 450-463 ◽  
Author(s):  
Jyoti Vohra ◽  
Pavleen Soni
Keyword(s):  
Factor Analysis ◽  
Family Income ◽  
Food Advertising ◽  
Hierarchical Regression ◽  
Retail Stores ◽  
Content Type ◽  
Sales Personnel ◽  
Food Shopping ◽  
Shopping Behaviour ◽  
Promotional Strategies

Purpose – Marketers try to influence food shopping behaviour of children through various in-store food promotional strategies (FPS). These in-store FPS comprise of attractive packaging, accessibility, availability of foods in wide varieties and presence of helpful and friendly sales personnel. However, little is known about how children buy and the extent to which these marketing strategies are successful. Hence, the purpose of this paper is to investigate food shopping behaviour of children in retail stores and to study the effectiveness of in-store FPS and demographic factors (age and gender of child and monthly family income) on food shopping behaviour of children. Design/methodology/approach – Data have been collected from 473 mothers of children in age category four to 11 years. Data have been analysed through descriptive statistics (means and standard deviations), bivariate correlations, exploratory factor analysis, confirmatory factor analysis and hierarchical regression analysis. Findings – The study explores and validates four factor structure of food shopping behaviour of children in retail stores in Indian settings. These factors include children’s active assessment of foods, impact of availability and variety on children’s purchases, influence of TV food ads on children’s purchases and influence of packaging on children’s food purchases. Further, the findings also reveal that in-store FPS are truly effective in influencing food shopping behaviour of children. Practical implications – Marketers may highlight packaging attributes in food advertisements as they can help escalate food purchase requests of children in retail stores. In addition to this, food advertising is strongly associated with assessment of foods in retail stores and looking for availability of advertised foods in retail stores. This suggests that food advertising as a medium of communication should not be ignored. However, sales personnel can also be used more effectively as they are seen to help children in identifying availability and variety of foods in retail stores. Originality/value – As no such study has been conducted so far (to the best of researcher’s knowledge), this study potentially helps in bridging gaps in literature.

An application of AHP approach to investigate tourism promotional effectiveness

2013 ◽  
Vol 19 (1) ◽  
pp. 1-22
Author(s):  
Wen-Hsiang Lai ◽  
Nguyen Quang Vinh
Keyword(s):  
Tourism Industry ◽  
Destination Image ◽  
Factors Affecting ◽  
Tourist Destinations ◽  
Tourist Satisfaction ◽  
Promotional Strategy ◽  
Service Staff ◽  
Promotional Strategies ◽  
Study Designs ◽  
Hierarchy Process

Purpose – The tourism industry service network (TISN) is considered to be one of the largest components of tourism in the modern Vietnamese economy. The Vietnam National Administration of Tourism (VNAT) is currently developing a long-term plan to diversify the country’s tourism industry and to improve the destination image of Vietnam. To successfully implement this plan, the Vietnamese tourism industry must employ effective promotional strategies. Design – This study designs to determine the necessity of measuring the effectiveness of the promotional activities of tourist destinations and to decide upon a promotional strategy that appropriately parallels the desired destination attributes and destination image. Methodology – This study proposes to address tourism promotional efficiency using the analytical hierarchy process (AHP) methodology, a decision-making method based on pairwise comparisons between criteria, and constructs an evaluation structure with criteria-associated weights for factor selection. Approach – In accordance with AHP design, this study selects participants who had been in charge of or served in the Vietnamese tourism industry for a number of years. Findings – This study finds that “government policy”, “service staff” and “tourist satisfaction” are the three most important factors impacting tourism promotional effectiveness. Surprisingly, “tourist loyalty” and “tourism infrastructure” are considered to be the least important factors affecting tourism promotional efficiency. Originality of the research – This study provides valuable information and knowledge of tourism promotional effectiveness to be fully shared and passed on in the tourism industry, resulting in a corporate cultural atmosphere that creates the innovative impetus of destination attributes and images.

scholarly journals Prevalence of Cigarette Advertising and Other Promotional Strategies at the Point of Sale in St Louis, Missouri: Analysis by Store Type and Distance From a School

2014 ◽  
Vol 11 ◽  
Author(s):  
Joaquin Barnoya ◽  
Graham Colditz ◽  
Sarah Moreland-Russell ◽  
Julianne Cyr ◽  
Doneisha Snider ◽  
...  
Keyword(s):  
Point Of Sale ◽  
Cigarette Advertising ◽  
Promotional Strategies

The Effect of Expiration Dates and Perceived Risk on Purchasing Behavior in Grocery Store Perishable Categories

2005 ◽  
Vol 69 (2) ◽  
pp. 114-129 ◽  
Author(s):  
Michael Tsiros ◽  
Carrie M. Heilman
Keyword(s):  
Perceived Risk ◽  
Grocery Store ◽  
Perishable Products ◽  
Purchasing Behavior ◽  
Promotional Strategies

In this article, the authors examine consumers’ behavior with respect to expiration dates for grocery store perishable products. A better understanding of such behavior can both guide efforts to educate consumers about the risks associated with perishables that are approaching their expiration dates and help managers implement effective promotional strategies for these products throughout the course of their shelf lives. Both of these approaches can help reduce waste due to spoilage.

scholarly journals DESIGN AUDIT: VISUAL IDENTITY OF HET HUISJE CAFE

2018 ◽  
Vol 1 (2) ◽  
pp. 141
Author(s):  
Gredi Gradana Sembada ◽  
Chandra Renaldi
Keyword(s):  
Total Revenue ◽  
Business Decisions ◽  
Business People ◽  
Business Goals ◽  
Strategy Process ◽  
Visual Identity ◽  
Research Designs ◽  
Observation Instruments ◽  
Promotional Strategies

The cafe business continues to experience significant developments, cafes being a favorite location to gather as part of the community's lifestyle. Currently there are more than ten thousand cafes in all corners of the country. In the 2013-2018 edition, the total revenue of the cafe sector is predicted to increase from USD 3.4 billion to USD 4.16 billion.The lifestyles of urban societies socializing in cafes are made a profit-making opportunity for business people by creating cafes with unique concepts. One of them is Het Huisje cafe. The cafe, which was established in early 2016, is located on Jl. Arif Rahman Hakim no. 9A, Pancoran Mas, Depok. the profit earned by Het Huisje cafe is static, in one month only a 10% increase in profit. Branding activities took the role of the case. The Het Huisje cafe logo that is not yet strongly illustrates the concept of its business. Visual Audit Results from pre-research Designs Audit, Het Huisje cafe logos do not meet the criteria of a good logo. The first phase of the study focused on visual audit on the logo. Methods of data collection using field observation instruments, interviews and questionnaires. Analysis using Design Audit matrix.The results of analysis in addition to being input for the design of promotional strategies are also used as input for the preparation of the design strategy process. The benefits of this research can be considered in making business decisions related to the field of design, so that the resulting design output is judged not only aesthetically, but also can be seen as a strategic step in achieving business goals

scholarly journals Evolving Scenario In Indian Blood Transfusion Industry: Need for a Study on Re Look at Customer Perceptions and Marketing Strategies

2020 ◽  
Vol 11 (3) ◽  
pp. 3752-3760
Author(s):  
Rejeesh G R ◽  
Ramanakumar K P V ◽  
Manojkrishnan C G
Keyword(s):  
Blood Transfusion ◽  
New Technologies ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Point Of View ◽  
Blood Collection ◽  
Customer Perceptions ◽  
Customer Perspective ◽  
Promotional Strategies ◽  
Buying Behaviour

The purpose of the study is to assess the rapid strides that Blood Transfusion in India is going through currently. The resultant impact on the Industry catering to this sector, and the need for a re-look at the Marketing Strategies under the resulting customer perceptions. The study proposes to reassess these new market influencing factors from a customer perspective, their reach on the buying behaviour from the present, the potential impact on the industry stakeholders to their current marketing & promotional strategies and propose an alternate marketing strategy (if required ) for the new market order. The object of this study was the data on blood collection and related industry post-2012 to date. The blood collection figures and the relevant industry, secondary data were assessed as were the various mergers and acquisitions that happened during the period and the new entrants into the market. The recent amendments in the Drugs & Cosmetics Act of 1940 which govern the Blood Transfusion in India were looked at as well. The resulting assessment is that there is a paradigm shift in the blood transfusion industry in India. There needs to be a reassessment as to the requirements of the benefits from a patient point of view, from a blood centre (customer point of view) and a realtime re-look at the current ways and methods to take the new technologies to the customer most efficiently and affordably.

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