scholarly journals Prevalence of Cigarette Advertising and Other Promotional Strategies at the Point of Sale in St Louis, Missouri: Analysis by Store Type and Distance From a School

2014 ◽  
Vol 11 ◽  
Author(s):  
Joaquin Barnoya ◽  
Graham Colditz ◽  
Sarah Moreland-Russell ◽  
Julianne Cyr ◽  
Doneisha Snider ◽  
...  
Keyword(s):  
Point Of Sale ◽  
Cigarette Advertising ◽  
Promotional Strategies

scholarly journals Exposure to Point-of-Sale Marketing of Cigarettes and E-Cigarettes as Predictors of Smoking Cessation Behaviors

2017 ◽  
Vol 21 (2) ◽  
pp. 212-219 ◽  
Author(s):  
Dale S Mantey ◽  
Keryn E Pasch ◽  
Alexandra Loukas ◽  
Cheryl L Perry
Keyword(s):  
Smoking Cessation ◽  
Cigarette Smoking ◽  
Cue Reactivity ◽  
Cigarette Smokers ◽  
Point Of Sale ◽  
Cigarette Advertising ◽  
Advertising Exposure ◽  
Cigarette Cessation ◽  
Product Displays ◽  
The Impact

Abstract Introduction Cue-reactivity theory suggests that smoking-related visual cues such as point-of-sale (POS) marketing (eg, advertising, product displays) may undermine cessation attempts by causing an increase in nicotine cravings among users. This study examined the relationship between recall of exposure to POS marketing and subsequent cessation behaviors among young adult cigarette smokers. Methods Participants included 813, 18–29 year old (m = 21.1, SD = 2.70), current cigarette smokers attending 24 Texas colleges. Multivariable logistic regression models examined the impact of baseline self-reported exposure to cigarette and e-cigarette advertising and product displays, on using e-cigarettes for cessation and successful cigarette cessation at 6-month follow-up. Two-way interactions between product-specific advertising and between product-specific displays were examined to determine if the marketing of one product strengthened the cue reactivity of the other. Baseline covariates included sociodemographic factors, past quit attempts, intentions to quit smoking, and nicotine dependence. Results Exposure to e-cigarette displays was associated with lower odds of cigarette smoking cessation, controlling for covariates and conventional cigarette display exposure. E-cigarette advertising was positively associated with the use of e-cigarettes for cigarette cessation among participants exposed to low (ie, at least 1 SD below the mean) levels of cigarette advertising. Cigarette advertising was associated with the use of e-cigarettes for cigarette cessation only among those exposed to low levels of e-cigarette advertising. Exposure to cigarette displays was not associated with either outcome. Conclusion Smoking-related cues at POS may undermine successful cigarette cessation. Exposure to product displays decrease odds of cessation. Advertising exposure increased odds for using e-cigarettes for cessation attempts, but may have guided smokers towards an unproven cessation aid. Implications By examining the interaction of conventional cigarette and e-cigarette marketing exposure, this study adds a unique insight into the impact of retail tobacco marketing on cigarette smoking cessation behavior among young adults. These findings suggest that policies that balance encouraging cigarette smoking cessation while limiting marketing strategies should be considered, such as POS product displays, that may undermine successful cessation attempts.

The Association of Point-of-Sale E-cigarette Advertising with Socio-Demographic Characteristics of Neighborhoods

2018 ◽  
Vol 39 (3) ◽  
pp. 191-203 ◽  
Author(s):  
Neng Wan ◽  
Mohammad Siahpush ◽  
Raees A. Shaikh ◽  
Molly McCarthy ◽  
Athena Ramos ◽  
...  
Keyword(s):  
Demographic Characteristics ◽  
Point Of Sale ◽  
Cigarette Advertising

scholarly journals Point-of-Sale E-cigarette Advertising Among Tobacco Stores

2017 ◽  
Vol 42 (6) ◽  
pp. 1179-1186 ◽  
Author(s):  
Neng Wan ◽  
Mohammad Siahpush ◽  
Raees A. Shaikh ◽  
Molly McCarthy ◽  
Athena Ramos ◽  
...  
Keyword(s):  
Point Of Sale ◽  
Cigarette Advertising

scholarly journals Cross-country comparison of cigarette and vaping product marketing exposure and use: findings from 2016 ITC Four Country Smoking and Vaping Survey

2019 ◽  
pp. tobaccocontrol-2018-054650 ◽  
Author(s):  
Yoo Jin Cho ◽  
James Thrasher ◽  
Michael Cummings ◽  
Hua H Yong ◽  
Sara C Hitchman ◽  
...  
Keyword(s):  
Social Media ◽  
Point Of Sale ◽  
Logistic Regression Models ◽  
Cigarette Advertising ◽  
Multiple Covariates ◽  
The Usa ◽  
Product Marketing ◽  
Advertising Exposure ◽  
Research And Policy ◽  
Country Specific

ObjectiveTo compare exposure to and use of certain cigarette and vaping product marketing among adult smokers and vapers in four countries with contrasting regulations—Australia (AU), Canada, England and the USA.Data sourcesAdult smokers and vapers (n=12 294) from the 2016 International Tobacco Control (ITC) Four Country Smoking and Vaping Survey (4CV1).AnalysisSelf-reported exposure to cigarette and vaping product advertising through point-of-sale, websites/social media, emails/texts, as well as exposure to and use of price offers were assessed for country differences using logistic regression models adjusted for multiple covariates.ResultsReported exposure to cigarette advertising exposure at point-of-sale was higher in the USA (52.1%) than in AU, Canada and England (10.5%–18.5%). Exposure to cigarette advertising on websites/social media and emails/texts was low overall (1.5%–10.4%). Reported exposure to vaping ads at point-of-sale was higher in England (49.3%) and USA (45.9%) than in Canada (32.5%), but vaping ad exposure on websites/social media in Canada (15.1%) was similar with England (18.4%) and the USA (12.1%). Exposure to vaping ads via emails/texts was low overall (3.1%–9.9%). Exposure to, and use of, cigarette price offers was highest in the USA (34.0 % and 17.8 %, respectively), but the use rate among those exposed was highest in AU (64.9%). Exposure to, and use of, price offers for vaping products was higher in the USA (42.3 % and 21.7 %) than in AU, Canada and England (25.9%–31.5 % and 7.4%–10.3 %).ConclusionsPatterns of cigarette and vaping product marketing exposure generally reflected country-specific policies, except for online vaping ads. Implications for research and policy are discussed.

scholarly journals Tobacco companies’ use of retailer incentives after a ban on point-of-sale tobacco displays in Scotland

2017 ◽  
Vol 27 (4) ◽  
pp. 414-419 ◽  
Author(s):  
Martine Stead ◽  
Douglas Eadie ◽  
Richard I Purves ◽  
Crawford Moodie ◽  
Sally Haw
Keyword(s):  
Qualitative Interviews ◽  
Tobacco Company ◽  
Storage Unit ◽  
Tobacco Products ◽  
Point Of Sale ◽  
The Public ◽  
Youth Study ◽  
Promotional Strategies ◽  
The Impact ◽  
Storage Units

IntroductionIncentives have been used by tobacco companies for many years to encourage retailers to sell and promote their products. However, few studies have examined the use of retailer incentives in countries with a ban on the open display of tobacco products in stores.MethodsAs part of the DISPLAY(Determining the Impact of Smoking Point of Sale Legislation Among Youth) study, annual qualitative interviews were conducted with 24 small retailers in four Scottish communities. This article focuses on data collected in June to July 2015 and June to July 2016 after a ban on the open display of tobacco was fully implemented in Scotland.ResultsRetailers described being offered and benefiting from a range of financial and other incentives, typically offered via tobacco company representatives (‘reps’). Most of the retailers received tobacco manufacturer support for converting their storage unit to be compliant with the new regulations, and several participated in manufacturer ‘loyalty’ or ‘reward’ schemes. Incentives were additionally offered for maintaining stock levels and availability, positioning brands in specified spaces in the public-facing storage units (even though products were covered up), increasing sales, trialling new products and participating in specific promotions, such as verbally recommending specific brands to customers.ConclusionsEven in a market where the open display of tobacco is prohibited, tobacco companies continue to incentivise retailers to sell and promote their brands and have developed new promotional strategies. For countries that have implemented tobacco display bans, or are considering doing so, one option to combat these practices would be to ban promotional communications between manufacturers and retailers.

scholarly journals Regulating Tobacco Product Advertising and Promotions in the Retail Environment: A Roadmap for States and Localities

2015 ◽  
Vol 43 (4) ◽  
pp. 878-896
Author(s):  
Tamara Lange ◽  
Michael Hoefges ◽  
Kurt M. Ribisl
Keyword(s):  
Premature Death ◽  
Smoking Initiation ◽  
Tobacco Product ◽  
Causal Chain ◽  
Point Of Sale ◽  
Cigarette Advertising ◽  
Marketing Expenditures ◽  
Advertising Exposure ◽  
Continue Smoking

The evidence linking tobacco product advertising to adolescent smoking initiation and resulting long-term addiction, premature death, and disability is well established. Each link in the causal chain has been substantiated: children and adolescents are especially vulnerable to advertising; point-of-sale advertising comprises 92.1% of cigarette advertising and marketing expenditures by manufacturers and 71.3% of smokeless tobacco advertising; tobacco companies have targeted youth through advertising; advertising exposure causes adolescents to start and to continue smoking; among adults who become daily smokers, nearly all first use of cigarettes occurs by 18 years of age; adolescents who smoke are at high risk for long-term addiction because their brains are still developing; and long-term addiction results in the tremendous personal, social and financial costs of tobacco-related illnesses.

scholarly journals IQOS point-of-sale marketing strategies at a time of legislation transition in Israel

2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
Y Bar Zeev ◽  
C Berg ◽  
L C Abroms ◽  
H Levine
Keyword(s):  
Electronic Cigarettes ◽  
Economic Status ◽  
Marketing Strategies ◽  
Tobacco Products ◽  
Point Of Sale ◽  
Plain Packaging ◽  
Socio Economic Status ◽  
Philip Morris ◽  
Regulatory Measures ◽  
Promotional Strategies

Abstract Background Heated tobacco products (HTP), such as Philip Morris IQOS, have penetrated the global tobacco market. Currently the only HTP on the market in Israel, IQOS was introduced in 2016. The device is sold in specialty stores and online; while the heat sticks (HEETS) are sold at traditional retailers. In 01/2019 a ban on advertisements in all media (excluding print media) and at the point-of-sale (POS) went into effect. In 01/2020, a POS display ban and plain packaging went into effect. Understanding the POS marketing strategies at a time of regulatory transition could aid regulatory efforts in other countries. Methods Observations were conducted in 80 retailers carrying HEETS in 4 large Israeli cities in 12/2019, before the POS display ban and plain packaging went into effect. Data were collected using an adapted version of the Standardized Tobacco Assessment for Retail Settings, which assessed store characteristics, product offerings, pricing, promotional strategies, and placement. Results All retailers sold cigarettes; 51% carried also electronic cigarettes. Only one retailer carried the IQOS device. HEETS packages were visible to customers in 47% of retailers. Over 60% carried at least 3 HEETS different flavours (out of 5 available). In all but one retailer, HEETS were sold at higher prices than cigarettes, on average 21% more expensive. Posted ads were uncommon. In 14.5% of retailers, a special IQOS product display cast was prominent. Additionally, 25% of retailers placed cigarettes and 14% placed HEETS near youth-oriented merchandise. Conclusions This study provides insights into IQOS marketing strategies during a period of regulatory transition. Findings suggest that IQOS-specific promotions were not common, but a proportion of retailers highlighted IQOS via displays and/or proximity to youth-oriented merchandise. Moreover, IQOS may be promoted to higher socio-economic status populations, as indicated by pricing and possibly by availability of products. Key messages Understanding IQOS marketing strategies at point-of-sale is critical to inform regulatory measures globally. IQOS marketing strategies in Israel at the point-of-sale suggest that IQOS is promoted to higher socio-economic status populations.

scholarly journals Exposure to the Tobacco Power Wall Increases Adolescents’ Willingness to Use E-cigarettes in the Future

2018 ◽  
Vol 21 (10) ◽  
pp. 1429-1433 ◽  
Author(s):  
Michael S Dunbar ◽  
Steven C Martino ◽  
Claude M Setodji ◽  
William G Shadel
Keyword(s):  
Cigarette Use ◽  
Tobacco Products ◽  
Point Of Sale ◽  
Convenience Stores ◽  
Cigarette Advertising ◽  
The Future ◽  
Before And After ◽  
Susceptibility To Smoking ◽  
Power Wall ◽  
Willingness To Use

Abstract Introduction Adolescents’ e-cigarette use is now more prevalent than their combustible cigarette use. Youth are exposed to e-cigarette advertising at retail point-of-sale (POS) locations via the tobacco power wall (TPW), but no studies have assessed whether exposure to the TPW influences susceptibility to future e-cigarette use. Methods The study was conducted in the RAND Store Lab (RSL), a life-sized replica of a convenience store developed to experimentally evaluate how POS advertising influences tobacco use risk under simulated shopping conditions. In a between-subjects experiment, 160 adolescents (M age = 13.82; 53% female, 56% white) were randomized to shop in the RSL under one of two conditions: (1) TPW located behind the cashier (n = 80); or (2) TPW hidden behind an opaque wall (n = 80). Youths rated willingness to use e-cigarettes (“If one of your best friends were to offer you an e-cigarette, would you try it?”; 1 = definitely not, 10 = definitely yes) before and after exposure. Linear regression assessed differences in pre-post changes in willingness to use across conditions. Results Ever-use of e-cigarettes was 5%; use of cigarettes was 8%; use of both e-cigarettes and cigarettes was 4%. There were no differences between TPW conditions on these or other baseline variables (eg, age, gender). Compared to the hidden condition, TPW exposure was associated with greater increases in willingness to use e-cigarettes in the future (B = 1.15, standard error [SE] = 0.50, p = .02). Conclusions Efforts to regulate visibility of the TPW at POS may help to reduce youths’ susceptibility to initiating e-cigarettes as well as conventional tobacco products like cigarettes. Implications Past work suggests that exposure to the TPW in common retail settings, like convenience stores, may increase adolescents’ susceptibility to smoking cigarettes. This experimental study builds upon prior research to show that exposure to the TPW at retail POS similarly increases adolescents’ willingness to use e-cigarettes in the future. Efforts to regulate the visibility of the TPW in retail settings may help to reduce youths’ susceptibility to initiating nicotine and tobacco products, including e-cigarettes.

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