No longer green with envy: Objectifying and destroying negative consumer emotions

2021 ◽  
Author(s):  
Primidya K. M. Soesilo ◽  
Maureen L. Morrin ◽  
Nese Nur Yazgan Onuklu
Keyword(s):  
Consumer Emotions

Exploring the Impact of Constraints and Uncertainty on Consumer Emotions and Coping

2013 ◽  
Author(s):  
Srinivas Venugopal ◽  
Huimin Ru ◽  
Madhu Viswanathan
Keyword(s):  
Consumer Emotions ◽  
And Coping ◽  
The Impact

scholarly journals Consumer Neuroscience as a Tool to Monitor the Impact of Aromas on Consumer Emotions When Buying Food

2021 ◽  
Vol 11 (15) ◽  
pp. 6692
Author(s):  
Jakub Berčík ◽  
Katarína Neomániová ◽  
Jana Gálová ◽  
Anna Mravcová
Keyword(s):  
Aromatic Compounds ◽  
Competitive Environment ◽  
Retail Operations ◽  
Consumer Neuroscience ◽  
Wide Range ◽  
Consumer Emotions ◽  
Affective Processes ◽  
Effective Selection ◽  
The Subject ◽  
The Impact

Building a unique USP sales argument (unique selling proposition) through various forms of in-store communication comes to the fore in a challenging competitive environment. Scent as a means to influence the purchase of goods or services has a long history, however, aromachology as field of in-store communication is a matter of the present. This new trend, the importance and use of which has grown in recent years, is the subject of a wide range of research. In order to increase the efficiency of these elements, it is necessary to familiarise ourselves with the factors that affect the customer, whether that be consciously or unconsciously. Consumer neuroscience is addressed in this area. This paper deals with the comprehensive interdisciplinary investigation of the impact of selected aromatic compounds on consumer cognitive and affective processes as well as assessing the effectiveness of their implementation in food retail operations. At the end of the paper, we recommend options for the effective selection and implementation of aromatisation of different premises, by which the retailer can achieve not only a successful form of in-store communication, but also an increase the retail turnover of the store.

Integrated Theoretical Model of Smoking-Consumer Emotions and Research Outlook

2021 ◽  
Vol 7 (4) ◽  
pp. 251-263
Author(s):  
Jiayi Du ◽  
Xinkang Chen
Keyword(s):  
Theoretical Model ◽  
Literature Review ◽  
Future Studies ◽  
Moderating Variables ◽  
Consumer Emotions ◽  
The Future ◽  
Consumer Emotion ◽  
The Relationship

Objectives: Research on smoking-consumer emotions attracts increasing attention. Based on the literature review and analysis, this paper recognizes different definitions, categorizations, measurements of consumer emotions. Then the paper identifies the antecedent variables, moderating variables and outcome variables of consumer emotion and relevant emotion theories to explain the relationship and proposes an integrated theoretical model of consumer emotions. Finally, this paper talks about the future studies of consumer emotions on four aspects. This paper offers insights on the research of smoking-consumer emotions, theoretically and practically.

Consumer responses to environmental corporate social responsibility and luxury

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marie Schill ◽  
Delphine Godefroit-Winkel
Keyword(s):  
Corporate Social Responsibility ◽  
Service Quality ◽  
Consumer Attitudes ◽  
Shopping Mall ◽  
Content Type ◽  
Consumer Responses ◽  
Consumer Emotions ◽  
Quality Dimensions ◽  
Service Quality Dimensions ◽  
Corporate Social

Purpose Drawing on the stimulus–organism–response (S-O-R) framework, this study presents an original model examining the influence of environmental corporate social responsibility (CSR), luxury and service quality dimensions on consumer emotions that in turn influence consumer attitudes towards the shopping mall. Design/methodology/approach Structural equation modeling is applied to data from a sample of 706 French consumers to test the hypotheses. Findings The results highlight the importance of environmental CSR, luxury and service quality dimensions as stimuli influencing positively consumer emotions, which in turn positively influence consumer attitudes. Research limitations/implications This study extends prior work in the field of services marketing and the S-O-R framework while considering environmental CSR, luxury and service quality dimensions as relevant stimuli. It further contributes to the literature of the shopping mall while examining relevant and unexplored antecedents to consumer emotions. Practical implications This paper provides tailored recommendations for shopping mall managers. It details how managers can use environmental CSR and luxury dimensions besides service quality as relevant stimuli in their positioning strategies to enhance consumer emotions and attitudes. Originality/value This study provides novel insights into shopping mall dimensions, i.e. environmental CSR, luxury and service quality, influencing consumer responses.

scholarly journals EMOSI KONSUMEN DALAM MENDUKUNG KEPUASAN PEMBELIAN SECARA ONLINE DI MASA PANDEMI COVID 19

2020 ◽  
Vol 1 (01) ◽  
pp. 1-10
Author(s):  
Lesy Cornella ◽  
Dedi Rianto Rahadi
Keyword(s):  
Human Behavior ◽  
Qualitative Method ◽  
Online Shopping ◽  
Negative Emotions ◽  
Customer Relationship ◽  
Human Being ◽  
Emotional Factor ◽  
Online Purchase ◽  
Consumer Emotions ◽  
Purchase Satisfaction

Emotions are things that cannot be measured from human behavior, because every human being must have emotions, both negative emotions and emotions. At this time, many considerations are made when buying an item, one of which is the emotional factor. Consumer emotions have become unstable due to the plague that hit Indonesia, namely the Covid 19 outbreak. This pandemic has caused several activities to stop, one of which is the ban on crowding. Currently, purchases are mostly made online, as evidenced by the increasing number of online shopping application users. Even though the purchase is made online, satisfaction is still considered in order to maintain a good customer relationship. The study used a qualitative method of interviewing. By using this method, it is hoped that the research will be more focused and the results obtained are in accordance with the facts that occur. The results showed that consumer emotions were one of the supporting factors for online purchase satisfaction during the Covid 19 pandemic.

Why do consumers procrastinate and what happens next?

2020 ◽  
Vol 37 (7) ◽  
pp. 795-805
Author(s):  
Shabnam Azimi ◽  
George R. Milne ◽  
Elizabeth G. Miller
Keyword(s):  
High Price ◽  
Price Uncertainty ◽  
Chi Square ◽  
Content Type ◽  
Time Limits ◽  
Price Consciousness ◽  
Consumer Emotions ◽  
Long Time ◽  
Chi Square Test ◽  
Antecedents And Consequences

Purpose This paper aims to examine the factors leading to and resulting from procrastination under high price uncertainty and provide recommendations for how managers can reduce consumer procrastination, thus decreasing consumer regret, anger and retaliatory behaviors. Design/methodology/approach Hypothesized relationships were tested through two scenario-based experiments using student samples. Data was analyzed using general linear model, path analysis and Wald chi-square test. Findings Long time limits, price uncertainty and price consciousness, all increase the likelihood of procrastination. Prestige seeking reduces procrastination, but only when time limits are short. When one delays a purchase and later the price of the item gets increased or one makes a purchase and later the price gets further reduced, procrastination and purchase decision both equally can lead to anger, which then increases the probability of exit, voice or word of mouth (WOM); however, procrastination has a much stronger impact than deciding to purchase on self-responsibility and regret, which in turn increases negative WOM. Research limitations/implications This paper provides a greater understanding of antecedents and consequences of procrastination as well as the drivers of retaliatory behavior. Further, the findings highlight differential consequences of consumer regret and anger on consumption behaviors. Practical implications This paper provides practical suggestions for reducing consumers’ procrastination through leveraging the effects of purchase time limit and price uncertainty in general, and more specifically, for prestige-seeker and price conscious consumers. The findings provide evidence for a silent path from procrastination to retaliation and highlight the importance of possible remedies or interventions by the companies to mitigate consumer emotions resulting from procrastination. Originality/value To the best of the authors’ knowledge, this research is the first to apply temporal motivation theory in the context of consumer behavior under price uncertainty, and examine consequences of consumer procrastination in terms of thoughts, feelings and retaliatory behavior.

The Effects of Real-Time Content Marketing on Consumer Emotions and Behaviors

2022 ◽  
pp. 300-329
Author(s):  
Hayat Ayar Senturk ◽  
Ece Ozer Cizer ◽  
Tugce Sezer
Keyword(s):  
Consumer Behavior ◽  
Real Time ◽  
Positive Emotions ◽  
Negative Emotions ◽  
Negative Consequences ◽  
Online Questionnaire ◽  
Consumer Emotions ◽  
Marketing Activities ◽  
Mediator Variable ◽  
Content Marketing

This study, carried out during the COVID-19 pandemic in Turkey, aimed to provide suggestions for creating a successful real-time content marketing strategy. For this purpose, data were collected from 319 participants using the online questionnaire technique. Outcomes of the analysis indicate that while positive perception toward real-time content marketing campaigns can lead to positive emotions, negative perception toward real-time content marketing campaigns can lead to negative emotions. It was also found as an important result that both positive and negative emotions affect negative consumer behavior during the pandemic period. In addition, negative emotions as a mediator variable strengthen negative consumer behavior. As a result, it can be said that real content marketing campaigns also have negative consequences on consumer behavior during pandemics. Consequently, marketing authorities should continue their real-time content marketing activities with this result in mind.

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