Leading Edge Marketing Research: 21st-Century Tools and Practices
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Published By SAGE Publications, Inc.

9781412991315, 9781452240558

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

RFID in Research: 19 Things You Can Do with RFID That You Couldn't Do Before

Leading Edge Marketing Research: 21st-Century Tools and Practices ◽

10.4135/9781452240558.n19 ◽

2013 ◽

pp. 365-378

Author(s):

Mickey Brazeal

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Panel Online Survey and Research Quality

Leading Edge Marketing Research: 21st-Century Tools and Practices ◽

10.4135/9781452240558.n18 ◽

2013 ◽

pp. 337-364

Author(s):

Raymond C. Pettit

Keyword(s):

Online Survey ◽

Research Quality

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Mixed Methods in Marketing Research

Leading Edge Marketing Research: 21st-Century Tools and Practices ◽

10.4135/9781452240558.n16 ◽

2013 ◽

pp. 300-318

Author(s):

Melvin Prince ◽

Mark A. Davies ◽

Chris Manolis ◽

Susan Tratner

Keyword(s):

Mixed Methods ◽

Marketing Research

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Understanding Consumer Emotions: How Market Research Helps Marketers Engage with Consumers

Leading Edge Marketing Research: 21st-Century Tools and Practices ◽

10.4135/9781452240558.n12 ◽

2013 ◽

pp. 230-251

Author(s):

Alastair Gordon

Keyword(s):

Market Research ◽

Consumer Emotions

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Is the Future in their Hands?: Mobile-Based Research Options and Best Practices

Leading Edge Marketing Research: 21st-Century Tools and Practices ◽

10.4135/9781452240558.n20 ◽

2013 ◽

pp. 379-413

Author(s):

Darren Mark Noyce

Keyword(s):

Best Practices ◽

The Future

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Using Empathy and Narrative to Ignite Research

Leading Edge Marketing Research: 21st-Century Tools and Practices ◽

10.4135/9781452240558.n14 ◽

2013 ◽

pp. 273-286

Author(s):

Neil Gains

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Marketing Accountability: Understanding Performance and Drivers of Brand Success

Leading Edge Marketing Research: 21st-Century Tools and Practices ◽

10.4135/9781452240558.n7 ◽

2013 ◽

pp. 139-154

Author(s):

Pink William ◽

Herr Philip ◽

Fitch Dorothy

Keyword(s):

Marketing Accountability

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Behavioral Economics: A Blueprint for New Aha Moments

Leading Edge Marketing Research: 21st-Century Tools and Practices ◽

10.4135/9781452240558.n5 ◽

2013 ◽

pp. 89-118

Author(s):

Crawford Hollingworth

Keyword(s):

Behavioral Economics

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The 21st Century Development of Products: Where Customer Guidance is Taking Us

Leading Edge Marketing Research: 21st-Century Tools and Practices ◽

10.4135/9781452240558.n4 ◽

2013 ◽

pp. 71-88

Author(s):

Howard R. Moskowitz ◽

Bert Krieger ◽

Linda Ettinger Lieberman

Keyword(s):

21St Century ◽

Century Development

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New Roles for Marketing Researchers

Leading Edge Marketing Research: 21st-Century Tools and Practices ◽

10.4135/9781452240558.n1 ◽

2013 ◽

pp. 2-26

Author(s):

Ian Lewis ◽

Simon Chadwick

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Leading Edge Marketing Research: 21st-Century Tools and PracticesLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By SAGE Publications, Inc.

RFID in Research: 19 Things You Can Do with RFID That You Couldn't Do Before

Panel Online Survey and Research Quality

Mixed Methods in Marketing Research

Understanding Consumer Emotions: How Market Research Helps Marketers Engage with Consumers

Is the Future in their Hands?: Mobile-Based Research Options and Best Practices

Using Empathy and Narrative to Ignite Research

Marketing Accountability: Understanding Performance and Drivers of Brand Success

Behavioral Economics: A Blueprint for New Aha Moments

The 21st Century Development of Products: Where Customer Guidance is Taking Us

New Roles for Marketing Researchers

Leading Edge Marketing Research: 21st-Century Tools and Practices
Latest Publications