scholarly journals Relationship value benefits of membership programs, heterogeneous stakeholders and museum impact beyond fees

2021 ◽  
Author(s):  
Joris J. Ebbers ◽  
Mark A. A. M. Leenders ◽  
Jonathan J. E. Augustijn
Keyword(s):  
Relationship Value

Measuring Customer Relationship Value: The Role of Switching Cost

2006 ◽  
Author(s):  
Shane S. Dikolli ◽  
William R. Kinney, Jr. ◽  
Karen L. Sedatole
Keyword(s):  
Switching Cost ◽  
Customer Relationship ◽  
Relationship Value

Determinants of Customer-Perceived Relationship Value in Importer-Exporter Relationships--Model

2019 ◽  
Author(s):  
Dionysis Skarmeas ◽  
Athina Zeriti ◽  
Paraskevas Argouslidis
Keyword(s):  
Relationship Value

Service supply chain: strategic interaction and relationship value

2016 ◽  
Vol 31 (5) ◽  
pp. 611-624 ◽  
Author(s):  
Hua Song ◽  
Kangkang Yu ◽  
Samir Ranjan Chatterjee ◽  
Jingzi Jia
Keyword(s):  
Supply Chain ◽  
Manufacturing Industry ◽  
Service Providers ◽  
Strategic Interaction ◽  
Mediating Effect ◽  
Content Type ◽  
Business Context ◽  
Service Supply Chain ◽  
Relationship Value ◽  
Chinese Manufacturing Industry

Purpose The purpose of this paper is to empirically investigate the linkages between strategic interaction and relationship value, with a variety of co-creating value strategies as conceptual mediators. Design/methodology/approach This study reports on a field survey conducted in the Chinese manufacturing industry. A total of 180 questionnaires were sent to customers of service providers, and 120 valid responses were received, representing a response rate of 66.7 per cent. The data were then analyzed by using a number of statistical tools. Findings The results suggest that strategic interaction leads to a positive effect on the relationship value without any regard to the size of the customer. However, the mediating effect of product-based service is more significant for large-size customers, whereas the mediating effect of integrated managerial service is more significant for medium- and small-size customers. Originality/value This study explores how value might be created in a business-to-business context in a service supply chain from a relationship marketing perspective. It distinguishes product-based service and integrated managerial service as co-creating value strategies and further clarifies the different mechanisms underlying their relationships with strategic interaction between service supplier and customer. In particular, this study suggests that although strategic interaction may yield superior relationship value, the size of the customers will determine what kind of co-creating strategies would be preferred.

Kundenbindung auf Basis des Relationship Value

2013 ◽  
pp. 183-200
Author(s):  
Andreas Eggert ◽  
Ina Garnfeld
Keyword(s):  
Relationship Value

Corporate social responsibility and service innovation on customer loyalty

2015 ◽  
Vol 33 (6) ◽  
pp. 823-839 ◽  
Author(s):  
Ying-Pin Yeh
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Relationship Quality ◽  
Customer Loyalty ◽  
Service Innovation ◽  
Service Firms ◽  
Content Type ◽  
Wealth Management ◽  
Relationship Value ◽  
Corporate Social

Purpose – Customer loyalty is crucial for firms to generate positive returns. Creation of customer loyalty is a challenge for service firms because switching service firms can represent a risk. The purpose of this paper is to examine how wealth managers select and implement corporate social responsibility (CSR) and service innovation strategies to influence customer loyalty. Design/methodology/approach – A review of the related literature indicated that scant studies have determined the meanings and outcomes of CSR and service innovation. Therefore, the roles of CSR and innovation were examined in this study to evaluate how these factors affect customer loyalty in a wealth management context. The authors evaluated customer advocacy, relationship quality, and relationship value as mediating variables, and formulated six hypotheses. Data were collected using a questionnaire survey distributed to wealth management customers in Taiwan. All the hypotheses were verified using a structural equation model and data collected from the respondents. Findings – The results indicated that relationship quality and value are positively related to customer loyalty, and customer advocacy is positively related to both relationship quality and value. In addition, CSR and service innovation are positively related to customer advocacy. Research limitations/implications – This research was limited to collecting data related to specific service providers, and therefore consumers in other countries should be examined to test the robustness of the theoretical model. The results of analyses conducted on other industries and in other countries might differ. Practical implications – In the wealth management service context, CSR and service innovation capabilities contribute to customer advocacy, which can achieve superior relationship quality, relationship value, and customer loyalty. Originality/value – This paper contributes to investigations on the effect of CSR and service innovation on customer loyalty by adopting customer advocacy, relationship quality, and relationship value as mediators.

Effect of Ar-Rahnu Relationship Value on Long-Term Relationship between Customer and Institutions

2017 ◽  
Vol 49 ◽  
pp. 127-139
Author(s):  
Rafidah Mohd Azli ◽  
Mohd Rizal Palil ◽  
Shifa Mohd Nor
Keyword(s):  
Relationship Value
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