Handbuch Kundenbindungsmanagement
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Published By Springer Fachmedien Wiesbaden

9783834934383, 9783834938541
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Kundenbindung im Industriegütermarketing

2013 ◽  
pp. 235-271 ◽  
Author(s):  
Klaus Backhaus ◽  
Matthias Koch ◽  
Sascha Witt

Kundenbindung im vertikalen Marketing

2013 ◽  
pp. 201-233
Author(s):  
Dirk Morschett ◽  
Bernard Swoboda ◽  
Joachim Zentes

Kundenbindung auf Basis des Relationship Value

2013 ◽  
pp. 183-200
Author(s):  
Andreas Eggert ◽  
Ina Garnfeld
Keyword(s):  
Relationship Value

Fallstudie Miles & More: Profitable Kundenbindung in der Airline Industrie

2013 ◽  
pp. 782-797
Author(s):  
Ulrich Hauschild ◽  
Sascia Hilverkus ◽  
Andreas Koch

Messung der KPIs der Kundenbindung

2013 ◽  
pp. 645-676 ◽  
Author(s):  
Andreas Fürst ◽  
Katharina Thomas
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