scholarly journals The freeze on mass media campaigns in England: a natural experiment of the impact of tobacco control campaigns on quitting behaviour

Addiction ◽  
2014 ◽  
Vol 109 (6) ◽  
pp. 995-1002 ◽  
Author(s):  
Tessa Langley ◽  
Lisa Szatkowski ◽  
Sarah Lewis ◽  
Ann McNeill ◽  
Anna B. Gilmore ◽  
...  
Keyword(s):  
Mass Media ◽  
Tobacco Control ◽  
Natural Experiment ◽  
Media Campaigns ◽  
The Impact

scholarly journals The 2010 freeze on mass media campaigns in England: A natural experiment of the impact of tobacco control campaigns

2013 ◽  
Vol 23 (suppl_1) ◽  
Author(s):  
T Langley ◽  
S Lewis ◽  
A McNeill ◽  
L Szatkowski ◽  
A Gilmore ◽  
...  
Keyword(s):  
Mass Media ◽  
Tobacco Control ◽  
Natural Experiment ◽  
Media Campaigns ◽  
The Impact

scholarly journals The Effect of Mass Media Campaign on the Use of Insecticide-Treated Bed Nets among Pregnant Women in Nigeria

2014 ◽  
Vol 2014 ◽  
pp. 1-7 ◽  
Author(s):  
A. Ankomah ◽  
S. B. Adebayo ◽  
E. D. Arogundade ◽  
J. Anyanti ◽  
E. Nwokolo ◽  
...  
Keyword(s):  
Mass Media ◽  
Pregnant Women ◽  
Public Health Problem ◽  
Sampling Technique ◽  
Bed Nets ◽  
Major Public Health Problem ◽  
Media Campaigns ◽  
Change Communication ◽  
Insecticide Treated Bed Nets ◽  
The Impact

Background. Malaria during pregnancy is a major public health problem in Nigeria especially in malaria-endemic areas. It increases the risk of low birth weight and child/maternal morbidity/mortality. This paper addresses the impact of radio campaigns on the use of insecticide-treated bed nets among pregnant women in Nigeria. Methods. A total of 2,348 pregnant women were interviewed during the survey across 21 of Nigeria’s 36 states. Respondents were selected through a multistage sampling technique. Analysis was based on multivariate logistic regression. Results. Respondents who knew that sleeping under ITN prevents malaria were 3.2 times more likely to sleep under net (OR: 3.15; 95% CI: 2.28 to 4.33; P<0.0001). Those who listened to radio are also about 1.6 times more likely to use ITN (OR: 1.56; 95% CI: 1.07 to 2.28; P=0.020), while respondents who had heard of a specific sponsored radio campaign on ITN are 1.53 times more likely to use a bed net (P=0.019). Conclusion. Pregnant women who listened to mass media campaigns were more likely to adopt strategies to protect themselves from malaria. Therefore, behavior change communication messages that are aimed at promoting net use and antenatal attendance are necessary in combating malaria.

scholarly journals The effectiveness and cost-effectiveness of tobacco control TV mass media campaigns broadcast in Scotland (2003 - 2012)

2018 ◽  
Vol 16 (1) ◽  
Author(s):  
Sally Haw ◽  
Houra Haghpanahan ◽  
Daniel Mackay ◽  
Kathleen Boyd ◽  
Tessa Langley ◽  
...  
Keyword(s):  
Cost Effectiveness ◽  
Mass Media ◽  
Tobacco Control ◽  
Media Campaigns

scholarly journals Market-level exposure to state antismoking media campaigns and public support for tobacco control policy in the United States, 2001–2002

2017 ◽  
Vol 27 (2) ◽  
pp. 177-184 ◽  
Author(s):  
Jeff Niederdeppe ◽  
Maxwell Kellogg ◽  
Christofer Skurka ◽  
Rosemary J Avery
Keyword(s):  
Tobacco Control ◽  
Public Support ◽  
Control Policy ◽  
The United States ◽  
Tobacco Control Policy ◽  
Smoking Bans ◽  
Media Campaigns ◽  
Cigarette Advertising ◽  
The Impact ◽  
Indoor Smoking

ObjectiveThis study tests whether exposure to state antismoking media campaigns is associated with increased support for comprehensive bans on smoking indoors and cigarette advertising.MethodsWe combine commercially available data on market-level state-sponsored antismoking advertisements with three waves of the Current Population Survey’s Tobacco Use Supplement to test the relationship between market-level volume of state antismoking advertising exposure and support for tobacco control policy between 2001 and 2002. We use logistic regression to assess which message themes employed in the advertisements are associated with increased support for tobacco control policy.ResultsThe overall market-level volume of exposure to state antismoking ads targeted to adults or the general population was associated with significant increases in support for comprehensive indoor smoking bans. These effects were driven by exposure to ads emphasising the health consequences of smoking to others, anti-industry appeals and irrationality/addiction appeals. Evidence of campaign impact on support for tobacco advertising bans was less clear and, when statistically significant, small in magnitude relative to the impact of the state economic and tobacco control policy environment.ConclusionsThis study shows that that large-scale antismoking media campaigns can have a meaningful secondary impact on support for comprehensive indoor smoking bans. Future research should identify the conditions under which mass media campaigns primarily targeting smoking behaviour may influence public support for a variety of other tobacco control policies.

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