scholarly journals The effectiveness and cost-effectiveness of tobacco control TV mass media campaigns broadcast in Scotland (2003 - 2012)

2018 ◽  
Vol 16 (1) ◽  
Author(s):  
Sally Haw ◽  
Houra Haghpanahan ◽  
Daniel Mackay ◽  
Kathleen Boyd ◽  
Tessa Langley ◽  
...  
Keyword(s):  
Cost Effectiveness ◽  
Mass Media ◽  
Tobacco Control ◽  
Media Campaigns

scholarly journals The Effectiveness and Cost-Effectiveness of Tobacco Control Mass Media Campaigns In Scotland

2017 ◽  
Vol 20 (9) ◽  
pp. A399-A400
Author(s):  
H Haghpanahan ◽  
KA Boyd ◽  
DF Mackay ◽  
E Mcintosh ◽  
J Pell ◽  
...  
Keyword(s):  
Cost Effectiveness ◽  
Mass Media ◽  
Tobacco Control ◽  
Media Campaigns

Cost-effectiveness of a smokeless tobacco control mass media campaign in India

2017 ◽  
Vol 27 (5) ◽  
pp. 547-551 ◽  
Author(s):  
Nandita Murukutla ◽  
Hongjin Yan ◽  
Shuo Wang ◽  
Nalin Singh Negi ◽  
Alexey Kotov ◽  
...  
Keyword(s):  
Cost Effectiveness ◽  
Mass Media ◽  
Tobacco Control ◽  
Smokeless Tobacco ◽  
Low Income ◽  
Cost Effective ◽  
Sensitivity Analyses ◽  
Media Campaigns ◽  
Quit Attempts ◽  
The Cost

BackgroundTobacco control mass media campaigns are cost-effective in reducing tobacco consumption in high-income countries, but similar evidence from low-income countries is limited. An evaluation of a 2009 smokeless tobacco control mass media campaign in India provided an opportunity to test its cost-effectiveness.MethodsCampaign evaluation data from a nationally representative household survey of 2898 smokeless tobacco users were compared with campaign costs in a standard cost-effectiveness methodology. Costs and effects of the Surgeon campaign were compared with the status quo to calculate the cost per campaign-attributable benefit, including quit attempts, permanent quits and tobacco-related deaths averted. Sensitivity analyses at varied CIs and tobacco-related mortality risk were conducted.ResultsThe Surgeon campaign was found to be highly cost-effective. It successfully generated 17 259 148 additional quit attempts, 431 479 permanent quits and 120 814 deaths averted. The cost per benefit was US$0.06 per quit attempt, US$2.6 per permanent quit and US$9.2 per death averted. The campaign continued to be cost-effective in sensitivity analyses.ConclusionThis study suggests that tobacco control mass media campaigns can be cost-effective and economically justified in low-income and middle-income countries. It holds significant policy implications, calling for sustained investment in evidence-based mass media campaigns as part of a comprehensive tobacco control strategy.

scholarly journals The 2010 freeze on mass media campaigns in England: A natural experiment of the impact of tobacco control campaigns

2013 ◽  
Vol 23 (suppl_1) ◽  
Author(s):  
T Langley ◽  
S Lewis ◽  
A McNeill ◽  
L Szatkowski ◽  
A Gilmore ◽  
...  
Keyword(s):  
Mass Media ◽  
Tobacco Control ◽  
Natural Experiment ◽  
Media Campaigns ◽  
The Impact

scholarly journals The freeze on mass media campaigns in England: a natural experiment of the impact of tobacco control campaigns on quitting behaviour

Addiction ◽  
2014 ◽  
Vol 109 (6) ◽  
pp. 995-1002 ◽  
Author(s):  
Tessa Langley ◽  
Lisa Szatkowski ◽  
Sarah Lewis ◽  
Ann McNeill ◽  
Anna B. Gilmore ◽  
...  
Keyword(s):  
Mass Media ◽  
Tobacco Control ◽  
Natural Experiment ◽  
Media Campaigns ◽  
The Impact

scholarly journals Economic evaluations of tobacco control mass media campaigns: a systematic review

2014 ◽  
Vol 24 (4) ◽  
pp. 320-327 ◽  
Author(s):  
Edwinah Atusingwize ◽  
Sarah Lewis ◽  
Tessa Langley
Keyword(s):  
Systematic Review ◽  
Mass Media ◽  
Tobacco Control ◽  
Economic Evaluations ◽  
Media Campaigns

scholarly journals Tobacco Control Policy in Scotland: A Qualitative Study of Expert Views on Successes, Challenges and Future Actions

2019 ◽  
Vol 16 (15) ◽  
pp. 2659 ◽  
Author(s):  
Yvonne Laird ◽  
Fiona Myers ◽  
Garth Reid ◽  
John McAteer
Keyword(s):  
Mass Media ◽  
Tobacco Control ◽  
Smoking Prevalence ◽  
Political Leadership ◽  
Control Policy ◽  
Tobacco Control Policy ◽  
Second Hand Smoke ◽  
Tobacco Products ◽  
Media Campaigns ◽  
Future Policy

The Scottish Government launched a tobacco control strategy in 2013 with the ambition of making Scotland tobacco smoke-free by 2034. However, 17% of the adult population in Scotland smoke cigarettes. This study aimed to provide insight into why policies are successful or not and provide suggestions for future policy actions. Individual interviews with ten tobacco control experts were conducted and the results were analyzed using thematic analysis. Key successes included strong political leadership, mass media campaigns, legislation to address availability and marketing of cigarettes and tobacco products, and legislation to reduce second-hand smoke exposure. Challenges included implementing policy actions, monitoring and evaluation of tobacco control actions, addressing health inequalities in smoking prevalence, and external factors that influenced the success of policy actions. Key suggestions put forward for future policy actions included addressing the price and availability of tobacco products, maintaining strong political leadership on tobacco control, building on the success of the ‘Take it Right Outside’ mass media campaign with further mass media campaigns to tackle other aspects of tobacco control, and developing and testing methods of addressing inequalities in cigarette smoking prevalence. The findings of this study can inform future tobacco control policy in Scotland and have relevance for tobacco control policies in other countries.

scholarly journals Associations between tobacco control mass media campaign expenditure and smoking prevalence and quitting in England: a time series analysis

2017 ◽  
Vol 27 (4) ◽  
pp. 455-462 ◽  
Author(s):  
Mirte A G Kuipers ◽  
Emma Beard ◽  
Robert West ◽  
Jamie Brown
Keyword(s):  
Smoking Cessation ◽  
Mass Media ◽  
Tobacco Control ◽  
Smoking Prevalence ◽  
Moving Average ◽  
Government Expenditure ◽  
Success Rates ◽  
Media Campaigns ◽  
Quit Attempt ◽  
Quit Attempts

BackgroundIt has been established that mass media campaigns can increase smoking cessation rates, but there is little direct evidence estimating associations between government expenditure on tobacco control mass media campaigns and smoking cessation. This study assessed the association over 8 years between mass media expenditure in England and quit attempts, smoking cessation and smoking prevalence.MethodsAutoregressive integrated moving average modelling with exogenous variables (ARIMAX) was applied to monthly estimates from the Smoking Toolkit Study between June 2008 and February 2016. We assessed the association between the trends in mass media expenditure and (1) quit attempts in the last two months, (2) quit success among those who attempted to quit and (3) smoking prevalence. Analyses were adjusted for trends in weekly spending on tobacco by smokers, tobacco control policies and the use of established aids to cessation.ResultsMonthly spending on mass media campaigns ranged from nothing to £2.4 million, with a mean of £465 054. An increase in mass media expenditure of 10% of the monthly average was associated with a 0.51% increase (of the average) in success rates of quit attempts (95% CI 0.10% to 0.91%, p=0.014). No clear association was detected between changes in mass media expenditure and changes in quit attempt prevalence (β=–0.03, 95% CI –2.05% to 2.00%, p=0.979) or smoking prevalence (β=–0.03, 95% CI –0.09% to 0.03%, p=0.299).ConclusionBetween 2008 and 2016, higher monthly expenditure on tobacco control mass media campaigns in England was associated with higher quit success rates.

scholarly journals Impact of Tobacco Control Policies and Mass Media Campaigns on Monthly Adult Smoking Prevalence

2008 ◽  
Vol 98 (8) ◽  
pp. 1443-1450 ◽  
Author(s):  
Melanie A. Wakefield ◽  
Sarah Durkin ◽  
Matthew J. Spittal ◽  
Mohammad Siahpush ◽  
Michelle Scollo ◽  
...  
Keyword(s):  
Mass Media ◽  
Tobacco Control ◽  
Smoking Prevalence ◽  
Control Policies ◽  
Media Campaigns ◽  
Tobacco Control Policies
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