Algorithmic Personalization and the Two-Step Flow of Communication

2019 ◽  
Author(s):  
Oren Soffer
Keyword(s):  
Communication Theory ◽  
Public Awareness ◽  
Peer Groups ◽  
Opinion Leaders ◽  
Second Step ◽  
Original Theory ◽  
Step Flow ◽  
Social Settings ◽  
Communication Flow

Abstract This study examines the relevance of traditional mass communication’s two-step flow-of-communication theory in relation to algorithmic personalization. I compare the two-step flow theory’s concept of personalized content through opinion leaders with the current notion of personalized algorithms, arguing that opinion leaders and algorithms both function as gatekeeping agents. I also discuss the nature and role of peer groups in the two cases, arguing that while in the original theory, groups were seen as relatively solid (family, friends, and work colleagues), groups in the algorithmic era are much more liquid, transforming according to data inputs and users’ behavior. Finally, the article also considers differences in the source of authority of opinion leaders and algorithms in both eras, as well as the different social settings and public awareness in the second step of the communication flow.

scholarly journals Key Influencers in Public Diplomacy 2.0: A Country-Based Social Network Analysis

2021 ◽  
Vol 7 (1) ◽  
pp. 205630512098105
Author(s):  
Diana Ingenhoff ◽  
Giada Calamai ◽  
Efe Sevin
Keyword(s):  
New Media ◽  
Public Diplomacy ◽  
Qualitative Content Analysis ◽  
Dominant Role ◽  
Opinion Leaders ◽  
Centrality Measures ◽  
Political Actors ◽  
Step Flow ◽  
Twitter Users

This article presents a study of Twitter-based communication in order to identify key influencers and to assess the role of their communication in shaping country images. The analysis is based on a 2-month dataset comprised of all tweets including hashtags of the three countries selected for this study: Austria, Switzerland, and the Netherlands. Following a two-step flow model of communication, we initially identified the influential Twitter users in all three countries based on their centrality measures. Subsequently, we carried out a qualitative content analysis of tweets posted by these influential users. Finally, we assessed the similarities and differences across the three country cases. This article offers new insights into public diplomacy 2.0 activities by discussing influence within the context of country images and demonstrating how opinion leaders can play a more dominant role than states or other political actors in creating and disseminating content related to country image. The findings also provide practical insights in the production of a country’s image and its representation on new media platforms.

scholarly journals Exploring the effect of Weibo opinion leaders on the dynamics of public opinion in China: A revisit of the two-step flow of communication

2019 ◽  
Vol 4 (4) ◽  
pp. 493-513 ◽  
Author(s):  
Yan Su
Keyword(s):  
Public Opinion ◽  
Research Agenda ◽  
Emotional Responses ◽  
Subjective Assessment ◽  
Emotional Reactions ◽  
Opinion Leaders ◽  
Emotional Intensity ◽  
Step Flow ◽  
Sleeper Effect

Using a random sample of posts on Weibo, this study content analyzes the extent to which Weibo opinion leaders’ tweets are associated with the shifts and variations of public opinion—in terms of topic salience, emotional reactions, agent of responsibility, motivation for condemnation, rhetorical techniques, conviction of blame, and emotional intensity—in the case of the Tianjin Explosion. Building upon a burgeoning research agenda examining the role of Chinese Weibo in the context of two-step flow, this study found that opinion leaders generally reinforce Weibo users’ subjective assessment (e.g., attitudes and emotional responses) of the incident. An overwhelming sleeper effect is also observed in that most posts by the opinion leaders did not contribute to peaks until 2–3 days later. All opinion leaders achieved between one and three peaks.

scholarly journals The Role of Indonesian’s Sport Ambassador 2017 in “AYO OLAHRAGA” Digital Champaign

2019 ◽  
Vol 8 (11) ◽  
pp. e368111485
Author(s):  
Gentara Alam Bumi ◽  
Maitri Apsari Widyakirana ◽  
Shania Safira Haroen
Keyword(s):  
Problem Solving ◽  
Public Relations ◽  
Communication Theory ◽  
Qualitative Approach ◽  
Healthy Living ◽  
The Public ◽  
Step Flow ◽  
Problem Solving Process

The aim of this research is try to determine the role of Denny Sumargo as a sports ambassador in persuading his followers to participate in physical exercising. Afterwards, this research applied the two-step flow communication theory by Katz and Lazarsfeld. For the method, it uses a qualitative approach with descriptive characteristic. The results found that the Public Relations role that Denny Sumargo undertakes is that of an expert prescriber, communications facilitator, and problem solving process facilitator. However, it can be concluded that there is still a lack of awareness towards the importance of healthy living through exercising and the weak delivery of the message to society.

scholarly journals Women as Opinion Leaders within Community (A Model of Feminism Perspective)

2020 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Lasmery RM Girsang
Keyword(s):  
Communication Theory ◽  
Transformative Leadership ◽  
Poverty Line ◽  
Opinion Leaders ◽  
Urban Settlement ◽  
Life World ◽  
In The Beginning ◽  
New Situation ◽  
Previous Location

Jakarta still faced many social problems. One of them related to urban settlement so that rusunawa was created to be a solution. In the beginning-unfortunately-the government’s policy had resulted in rejection among people living under the poverty line. It was caused by the difficulty of changing old habits from the previous location to a new situation. Besides that, phycological and economic burdens added serious problems for marginalized people. It happened until some women were aware of such a situation and put effort into the community. As a critical paradigm, this article discussed the Feminist Communication Theory to seek the role of voice in the construction of inequality and oppression. By using qualitative research, the results showed that through feminine transformative leadership, the informants were pushed to have abilities to communicate, dialogue, persuade, and influence the community to lead the community for having a new life world.

Why are well-adjusted people seen more accurately? The role of personality-behavior congruence in naturalistic social settings.

2019 ◽  
Vol 117 (2) ◽  
pp. 465-482 ◽  
Author(s):  
Lauren J. Human ◽  
Marie-Catherine Mignault ◽  
Jeremy C. Biesanz ◽  
Katherine H. Rogers
Keyword(s):  
Social Settings

The Kinney Three Paragraphs (and More) for Accounting Ph.D. Students

2019 ◽  
Vol 33 (4) ◽  
pp. 1-14 ◽  
Author(s):  
William R. Kinney
Keyword(s):  
Review Process ◽  
Student Experiences ◽  
Second Step ◽  
Practical Relevance ◽  
The Third ◽  
Validity Assessment ◽  
Essential Components ◽  
Potential Problems ◽  
Empirical Accounting Research

SYNOPSIS This Commentary is intended to help beginning Ph.D. students identify, evaluate, and communicate essential components of proposed empirical accounting research using a three-step process. The first step is a structured top-down approach of writing answers to three related questions—What, Why, How—that emphasize the central role of conceptual thinking in research design, as well as practical relevance. The second step is a predictive validity assessment that anticipates concerns likely to arise in the scholarly review process, and the third is consideration of the likely outcome and potential problems to be encountered if the proposal is implemented as planned. First-hand accounts of Ph.D. student experiences using the three paragraphs and three-step approach are presented, along with an exercise that beginners can use to help themselves identify, analyze, and anticipate problems to improve chances for research success ex ante.

scholarly journals The microbial world in a changing environment

2021 ◽  
Vol 94 (1) ◽  
Author(s):  
Rafael Vicuña ◽  
Bernardo González
Keyword(s):  
Climate Change ◽  
Microbial Communities ◽  
Recent Literature ◽  
Public Awareness ◽  
Complete Evaluation ◽  
Microbial World ◽  
Sustainable Environment ◽  
Entire Planet ◽  
New Strategies

Abstract Background In this article we would like to touch on the key role played by the microbiota in the maintenance of a sustainable environment in the entire planet. For obvious reasons, this article does not intend to review thoroughly this extremely complex topic, but rather to focus on the main threats that this natural scenario is presently facing. Methods Recent literature survey. Results Despite the relevance of microorganisms have in our planet, the effects of climate change on microbial communities have been scarcely and not systematically addressed in literature. Although the role of microorganisms in emissions of greenhouse gases has received some attention, there are several microbial processes that are affected by climate change with consequences that are presently under assessment. Among them, host-pathogen interactions, the microbiome of built environment, or relations among plants and beneficial microbes. Conclusions Further research is required to advance in knowledge of the effect of climate change on microbial communities. One of the main targets should be a complete evaluation of the global microbial functional diversity and the design of new strategies to cope with limitations in methods to grow microorganisms in the laboratory. These efforts should contribute to raise a general public awareness on the major role played by the microbiota on the various Earth ecosystems.

The 2016 Police and Crime Commissioner elections

2017 ◽  
Vol 16 (2) ◽  
pp. 41-54 ◽  
Author(s):  
Peter Joyce
Keyword(s):  
Public Awareness ◽  
Primary Source ◽  
Source Material ◽  
Content Type ◽  
The Public ◽  
The Social ◽  
Key Issues ◽  
The Subject ◽  
The Government

Purpose The purpose of this paper is to analyse the 2016 elections for Police and Crime Commissioners (PCCs) and to compare them with those that took place in 2012. It seeks to evaluate the background of the candidates who stood for office in 2016, the policies that they put forward, the results of the contests and the implications of the 2016 experience for future PCC elections. Design/methodology/approach This paper is based around several key themes – the profile of candidates who stood for election, preparations conducted prior to the contests taking place, the election campaign and issues raised during the contests, the results and the profile of elected candidates. The paper is based upon documentary research, making particular use of primary source material. Findings The research establishes that affiliation to a political party became the main route for successful candidates in 2016 and that local issues related to low-level criminality will dominate the future policing agenda. It establishes that although turnout was higher than in 2012, it remains low and that further consideration needs to be devoted to initiatives to address this for future PCC election contests. Research limitations/implications The research focusses on the 2016 elections and identifies a number of key issues that emerged during the campaign affecting the conduct of the contests which have a bearing on future PCC elections. It treats these elections as a bespoke topic and does not seek to place them within the broader context of the development of the office of PCC. Practical implications The research suggests that in order to boost voter participation in future PCC election contests, PCCs need to consider further means to advertise the importance of the role they perform and that the government should play a larger financial role in funding publicity for these elections and consider changing the method of election. Social implications The rationale for introducing PCCs was to empower the public in each police force area. However, issues that include the enhanced importance of political affiliation as a criteria for election in 2016 and the social unrepresentative nature of those who stood for election and those who secured election to this office in these contests coupled with shortcomings related to public awareness of both the role of PCCs and the timing of election contests threaten to undermine this objective. Originality/value The extensive use of primary source material ensures that the subject matter is original and its interpretation is informed by an academic perspective.

THE ROLE OF THE TASKS IN IMPLEMENTING COMMUNITY ACTIVITIES RESTRICTIONS (PPKM) HANDLING COVID-19 IN SELAAWI DISTRICT, GARUT REGENCY

2021 ◽  
pp. 50-59
Author(s):  
Akbar Lucky Firdaus ◽  
Dea Apsari Pramudana Putri ◽  
Arif Farhan Suroso
Keyword(s):  
Large Scale ◽  
Task Force ◽  
Public Awareness ◽  
Physical Distance ◽  
Community Activities ◽  
Field Practice ◽  
Social Restriction ◽  
Practice Activity ◽  
Activity Restrictions

The purpose of this Field Practice Activity is to assess the efficiency of the COVID-19 task force's implementation in Selaawi District in dealing with COVID-19 and residents who have been proven positive for COVID-19. The Garut Regent's Decree establishes a Task Force for the Enforcement of Community Activity Restrictions in Selaawi District, Garut Regency. The technique that was used a Literature Review and the roadblocks that it faces, including measures to restrict the spread of the corona virus, which have not been maximized. People are progressively disobeying 3M's health recommendations, such as wearing masks, cleaning their hands with soap, and keeping a safe distance. The large-scale social restriction (PSBB) strategy has aided the implementation of physical distance in Indonesia since the start of the pandemic. The remedy to this problem is to enforce 3M (masks, distance, and hand washing) in a systematic manner, as well as passively 3T (testing, tracing, and treatment) and raise public awareness about the necessity of health procedures through the COVID-19 task force. In this method, the handling efforts can yield the best results and have been successful in lowering positive numbers and lowering deaths. Keywords: COVID-19, Emergency, Society, Implementation  

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