On the Measurement of Consumer Preferences and Food Choice Behavior: The Relation Between Visual Attention and Choices

2018 ◽  
Vol 40 (4) ◽  
pp. 538-562 ◽  
Author(s):  
Ellen J Van Loo ◽  
Carola Grebitus ◽  
Rodolfo M Nayga ◽  
Wim Verbeke ◽  
Jutta Roosen
Keyword(s):  
Visual Attention ◽  
Food Choice ◽  
Choice Behavior ◽  
Consumer Preferences

scholarly journals Food choice in the e-commerce era

2020 ◽  
Vol 122 (4) ◽  
pp. 1215-1237 ◽  
Author(s):  
Ou Wang ◽  
Simon Somogyi ◽  
Sylvain Charlebois
Keyword(s):  
Food Choice ◽  
Online Survey ◽  
Consumer Preferences ◽  
Descriptive Analysis ◽  
Demographic Characteristics ◽  
Content Type ◽  
Food Shopping ◽  
Business To Consumer ◽  
Food Choice Motives ◽  
Specific Food

PurposeThis study associated consumers' food choice motives and socio-demographic characteristics with their attitudes and consumptions towards food shopping with four e-commerce modes: business-to-consumer (B2C), online-to-offline delivery (O2O Delivery), online-to-offline in-store (O2O In-store) and New Retail. It also explored consumer preferences for specific food categories within the four e-commerce modes.Design/methodology/approachAn online survey was administered to 954 participants from three Chinese cities: Beijing, Shanghai and Shenzhen. Descriptive analysis and linear regression were used in the data analysis.FindingsThe following food choice motives (FCMs) and socio-demographic characteristics had a significant effect on food e-commerce attitudes and/or consumption, with some or all of the four e-commerce modes: Taste Appeal, Value for Money, Safety Concerns, Quality Concerns, Processed Convenience, Purchase Convenience, Others' Reviews, City, Gender, Household Size, Age, Income, Occupation and Marital Status. Consumers also have different consumption preferences for food categories in the four e-commerce modes.Originality/valueThis is the first study to associate consumer FCMs and socio-demographics with their e-commerce attitudes and consumption regarding food in four e-commerce modes: B2C, O2O Delivery, O2O In-store and New Retail.

scholarly journals Adaptive weighting of taste and odor cues during flavor choice

2020 ◽  
Vol 124 (6) ◽  
pp. 1942-1947
Author(s):  
Joost X. Maier ◽  
Victoria E. Elliott
Keyword(s):  
Food Choice ◽  
Choice Behavior ◽  
Cue Combination ◽  
Odor Cues ◽  
Flavor Perception ◽  
Odor Mixture ◽  
Taste And Odor ◽  
The Individual ◽  
Flavor Solution ◽  
Insight Into

The authors demonstrate that rats make choices about which flavor solution (i.e., taste-odor mixture) to consume by weighting the individual taste and odor components according to the reliability of the information they provide about which solution is the preferred one. A similar weighting operation underlies multisensory cue combination in other domains and offers novel insight into the computations underlying multisensory flavor perception and food choice behavior.

scholarly journals The Effects of Ethnically Congruent Music on Eye Movements and Food Choice—A Cross-Cultural Comparison between Danish and Chinese Consumers

Foods ◽  
2020 ◽  
Vol 9 (8) ◽  
pp. 1109
Author(s):  
Danni Peng-Li ◽  
Raymond C. K. Chan ◽  
Derek V. Byrne ◽  
Qian Janice Wang
Keyword(s):  
Visual Attention ◽  
Food Choice ◽  
Cultural Context ◽  
Mixed Model ◽  
Linear Mixed Model ◽  
Semantic Networks ◽  
Field Studies ◽  
Western Music ◽  
Chi Square ◽  
Eastern Music

Musical fit refers to the congruence between music and attributes of a food or product in context, which can prime consumer behavior through semantic networks in memory. The vast majority of research on this topic dealing with musical fit in a cultural context has thus far been limited to monocultural groups in field studies, where uncontrolled confounds can potentially influence the study outcome. To overcome these limitations, and in order to explore the effects of ethnically congruent music on visual attention and food choice across cultures, the present study recruited 199 participants from China (n = 98) and Denmark (n = 101) for an in-laboratory food choice paradigm with eye-tracking data collection. For each culture group, the study used a between-subject design with half of the participants listening to only instrumental “Eastern” music and the other half only listening to instrumental “Western” music, while both groups engaged in a food choice task involving “Eastern” and “Western” food. Chi-square tests revealed a clear ethnic congruency effect between music and food choice across culture, whereby Eastern (vs. Western) food was chosen more during the Eastern music condition, and Western (vs. Eastern) food was chosen more in the Western music condition. Furthermore, results from a generalized linear mixed model suggested that Chinese participants fixated more on Western (vs. Eastern) food when Western music was played, whereas Danish participants fixated more on Eastern (vs. Western) food when Eastern music was played. Interestingly, no such priming effects were found when participants listened to music from their own culture, suggesting that music-evoked visual attention may be culturally dependent. Collectively, our findings demonstrate that ambient music can have a significant impact on consumers’ explicit and implicit behaviors, while at the same time highlighting the importance of culture-specific sensory marketing applications in the global food industry.

scholarly journals Making sense of the “clean label” trends: A review of consumer food choice behavior and discussion of industry implications

2017 ◽  
Vol 99 ◽  
pp. 58-71 ◽  
Author(s):  
Daniele Asioli ◽  
Jessica Aschemann-Witzel ◽  
Vincenzina Caputo ◽  
Riccardo Vecchio ◽  
Azzurra Annunziata ◽  
...  
Keyword(s):  
Food Choice ◽  
Choice Behavior ◽  
Making Sense

scholarly journals Consumer Food-Choice Behaviour Model

2011 ◽  
pp. 87-97
Author(s):  
Dileep Kumar M. ◽  
Normala S Govindarajo
Keyword(s):  
Food Choice ◽  
Choice Behavior ◽  
Longitudinal Design ◽  
Food Choices ◽  
World Music ◽  
Specific Reference ◽  
Music Festival ◽  
Causative Factors ◽  
Research Philosophy ◽  
And Behavior

International Festivals are common in all countries. However countries hosting international festivals are unaware of the expectations and behavior of travellers related to their food choice behavior before their visit. A study was conducted with specific reference to Rainforest World Music Festival (RWMF), Sarawak, Malaysia, to explore the food choice behavior of international travellers relating to neophobic behavior. The study followed interpretive research philosophy and exploratory study design with phenomenological interpretations, case studies and Delphi method. The research design integrated a longitudinal design during 2016 to 2017 period to develop a food choice consumer behavior model with triangulated tools and methods, identified causative factors related to consumer food choices. The study followed purposive sampling with a sample of 148travelers during the festival and data collection was done with the triangulated tools of indepth interviews, content analysis and observation following phenomenology method. The investigators came up with a thematic model in relation to food choice behavior of RWMF travelers, by extending theoretical and practical contributions.

Food choice behavior: a case study in South Korea

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Young Hoon Kim ◽  
Sangyung Lee ◽  
Nelson Barber
Keyword(s):  
Food Choice ◽  
Choice Behavior ◽  
Service Providers ◽  
Food Service ◽  
Healthy Food ◽  
Nutrition Information ◽  
Health Improvement ◽  
Menu Labeling ◽  
Content Type ◽  
Daily Behavior

PurposeWith dining out increasing globally, policy making and research have been on menu labeling as a source for meaningful nutrition information. Yet, despite attempts to mandate menu labeling and the studies examining consumer's perception of menu nutritional information and how this perception impacts dining behavior and intention to consume, concerns for obesity and malnutrition continue to be at the forefront of public health discussions. This study attempts to comprehend consumers' nutritional goals, intention and food choice behavior, thereby suggesting how to leverage this information for change.Design/methodology/approachUsing survey data and a proposed and validated theoretical model, the study identified the different aspects of consumer's food choice by analyzing the relationship of consumer's perceived importance toward nutrition information, food choice and healthy daily behavior, and intention to improve health.FindingsConsumers who perceive higher importance of nutrition information are more likely to choose healthy food when dining out and have stronger health improvement intention. The results also suggested healthy food choice and healthy daily behavior positively influenced health improvement intention.Originality/valueDespite the previous studies on menu labeling and the numerous policy mandates, there is still concern about the food choice behavior of consumers while eating out. No serious effort exists to regulate food service providers similar to the regulation of other consumer products, whereby consumers are generally protected from harm. This study suggests through education, promotional marketing and industry partnerships, motivating and leveraging consumers' desire for healthy food choices could move food service providers and policy makers to change what information is provided.

scholarly journals Measuring Consumer Preferences in Changing Food Environments: A Methods Review

2020 ◽  
Vol 4 (Supplement_2) ◽  
pp. 1160-1160
Author(s):  
Winnie Bell ◽  
Jennifer Coates ◽  
William Masters ◽  
Norbert Wilson
Keyword(s):  
Public Health ◽  
Conjoint Analysis ◽  
Food Choice ◽  
Consumer Preferences ◽  
Stated Preference ◽  
Qualitative Interviews ◽  
Food Preferences ◽  
Food Environments ◽  
Middle Income ◽  
Mesh Terms

Abstract Objectives Measuring consumer preferences for different food quality attributes in low- and middle-income countries (LMICs) is increasingly important for interventions and policies to better address poor nutrition and health outcomes in the context of rapidly changing food environments. Despite the importance of measuring preferences, limited research has been conducted in LMICs to develop a better understanding of what matters most to consumers. This study reviews existing methods for measuring preferences and proposes a way forward for the nutrition public health community to address this important gap. Methods Relevant papers were identified in PubMed using pre-selected Mesh terms and by searching reference lists of key review articles. Approaches identified span the fields of marketing, economics, psychology, and nutrition public health. The papers reviewed used different methods to measure preferences of various types of food attributes. Results In marketing and economics, the term conjoint analysis is used to describe a category of methods that measure the stated preference of respondents by asking them to rate, rank, or choose between competing alternatives. Within conjoint analysis, several different methods exist including discrete choice experiences, ranking conjoint analysis, and best-worst scaling and each can be used to elicit preferences about observable and unobservable attributes of foods (e.g., price, taste etc.). Within the field of psychology, several techniques have been used including the Food Choice Questionnaire and Food Choice Values. Other approaches include qualitative interviews, pile sorting, and Likert scale-based instruments. Each method has strengths and weaknesses but in general, those from marketing and economics have the benefit of resulting in a ranked choice, in contrast to Likert scales and pile sorting which can be difficult to interpret and cognitively burdensome. Conclusions Most methods have been primarily developed, validated, and used in high-income countries with much less application in LMICs. Further research is required to adapt and develop preference elicitation methods for LMICs to better measure food preferences in the context of rapidly evolving food environments. Funding Sources N/A.

scholarly journals An exploratory investigation of food choice behavior of teenagers with and without food allergies

2014 ◽  
Vol 112 (5) ◽  
pp. 446-452 ◽  
Author(s):  
Isolde Sommer ◽  
Heather MacKenzie ◽  
Carina Venter ◽  
Taraneh Dean
Keyword(s):  
Food Choice ◽  
Choice Behavior ◽  
Food Allergies ◽  
Exploratory Investigation
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