scholarly journals Consumer Food-Choice Behaviour Model

2011 ◽  
pp. 87-97
Author(s):  
Dileep Kumar M. ◽  
Normala S Govindarajo
Keyword(s):  
Food Choice ◽  
Choice Behavior ◽  
Longitudinal Design ◽  
Food Choices ◽  
World Music ◽  
Specific Reference ◽  
Music Festival ◽  
Causative Factors ◽  
Research Philosophy ◽  
And Behavior

International Festivals are common in all countries. However countries hosting international festivals are unaware of the expectations and behavior of travellers related to their food choice behavior before their visit. A study was conducted with specific reference to Rainforest World Music Festival (RWMF), Sarawak, Malaysia, to explore the food choice behavior of international travellers relating to neophobic behavior. The study followed interpretive research philosophy and exploratory study design with phenomenological interpretations, case studies and Delphi method. The research design integrated a longitudinal design during 2016 to 2017 period to develop a food choice consumer behavior model with triangulated tools and methods, identified causative factors related to consumer food choices. The study followed purposive sampling with a sample of 148travelers during the festival and data collection was done with the triangulated tools of indepth interviews, content analysis and observation following phenomenology method. The investigators came up with a thematic model in relation to food choice behavior of RWMF travelers, by extending theoretical and practical contributions.

scholarly journals STUDY ON DEVELOPING AND APPLYING EYE-TRACKING TECHNIQUE TO FOOD CONSUMER BEHAVIOR IN VIETNAM: A STUDY ON MOONCAKES

2018 ◽  
Vol 55 (5A) ◽  
pp. 1
Author(s):  
Thi Minh Hang Vu
Keyword(s):  
Consumer Behavior ◽  
Eye Tracking ◽  
Food Choice ◽  
Choice Behavior ◽  
Decision Making Process ◽  
Eye Tracker ◽  
Tracking Technique ◽  
Visit Duration ◽  
And Behavior ◽  
The Relationship

Eye-tracking method has been increasingly used for studying food consumer behavior in the last few years because of its objectivity. This study applied eye-tracking technique to investigate the food choice behavior of Vietnamese consumers: from gazing, and expected liking to perceived liking. The Tobii T60 eye-tracker was used for recording and analysing the gazing behavior of consumers. Four traditional mooncakes with different ingredients were tested by 70 Vietnamese participants: 1) Product pictures were shown on a screen. Participants had to choose the product they liked the most. During this process, gazing behavior was recorded with an eye-tracker; 2) Product samples were served for tasting. Participants had to rated their perceived liking using conventional 9-point hedonic scale.Results showed that the investigated gazing behavior parameters (fixation count, fixation duration, visit duration and visit count) correlated significantly in a positive way with the “wanting to try” choice. Moreover, this choice is in compliance with “perceived liking”. Results have been discussed considering the relationship between eye-movements, decision making process and choosing behavior. This study applied a new objective technique to study food consumer behavior. Moreover, it opens preliminarily a multiple-tool approach in improving the understanding of consumers’ food choice perception and behavior.

Food and Beverage Advertising Influences Children’s Food Choices: An Assessment of Advertising on Bangladeshi TV Channel

2020 ◽  
pp. 23-31
Author(s):  
Sutapa Chowdhury ◽  
Simu Dey ◽  
Iftekhar Hossain
Keyword(s):  
Food Choice ◽  
Food Preferences ◽  
Active Role ◽  
Food Choices ◽  
Food Advertising ◽  
Dietary Preferences ◽  
Tv Advertising ◽  
Food And Beverage ◽  
Advertising To Children ◽  
And Behavior

Food advertising to children is a frequent burning question that is at the center of the debate. And the purpose of this paper is to critically investigate the assertions and the indication. Several issues are examined: the children’s understanding of advertising, the content of advertising to children, children’s food choice and behavior, and the effect of advertising on food choice. Recognized conclusions are the following: that children understand the function of advertising from the age of 5–9 years, although there are some limitations on how effectively they apply this knowledge; that children play an active role in food choice in families; that children’s dietary preferences and habits are well-established before advertising is understood; and that advertising’s role in children’s food choices and preferences is multi-factorial and complex. The sample of 100 respondents was selected through random sampling all over the country. The study found that food promotion by TV advertising affects children’s food preferences, knowledge, and behavior.

scholarly journals Food Preferences and Food Choice Determinants in a Polish Adolescents’ COVID-19 Experience (PLACE-19) Study

Nutrients ◽  
2021 ◽  
Vol 13 (8) ◽  
pp. 2491
Author(s):  
Dominika Głąbska ◽  
Dominika Skolmowska ◽  
Dominika Guzek
Keyword(s):  
Secondary School ◽  
Food Choice ◽  
Food Preference ◽  
Food Preferences ◽  
Food Choices ◽  
Population Based ◽  
School Students ◽  
High Preference ◽  
Quota Sampling ◽  
Food Choice Motives

Food preferences are within the most important determinants of food choices; however, little is known about their complex associations, and no studies were conducted in the period of the COVID-19 pandemic. The aim of the study was to analyze the association between food preferences and food choice determinants in adolescents aged 15–20 years within the Polish Adolescents’ COVID-19 Experience (PLACE-19) Study. The PLACE-19 Study included a random quota sampling conducted in the whole of Poland and covered a population-based sample of 2448 secondary school students. The food preferences were assessed using a validated Food Preference Questionnaire (FPQ), and the food choices were assessed using a validated Food Choice Questionnaire (FCQ). The statistical analysis comprised k-means clustering and linear regression adjusted for sex and age. Four homogenous clusters of respondents were defined based on the food choice motives—“healthy eaters” (health as the most important determinant of food choices), “hedonists” (convenience, sensory appeal, and price as the most important determinants), “indifferent consumers” (low significance for all determinants), and “demanding consumers” (high significance for all determinants). The preferences for all food categories differed when comparing between clusters presenting various food choice determinants (p < 0.001). The “healthy eaters” were characterized by the highest preference for vegetables; the “hedonists” preferred meat/fish, dairy, and snacks; the “demanding consumers” had a high preference for all food categories, while “indifferent consumers” had a low preference for all food categories. All preference scores were positively associated with mood, convenience, sensory appeal, natural content, and price (p < 0.05). The results confirmed the association between food preferences and food choice determinants in adolescents, as well as allowed adolescents to be clustered into segments to define various needs and motives among the identified segments. For public health purposes, it may be crucial to educate “hedonists,” with a high preference for meat/fish, dairy and snacks, accompanied by convenience, sensory appeal, and price as the most important determinants of their food choices.

scholarly journals A neuronal ensemble encoding adaptive choice during sensory conflict in Drosophila

2021 ◽  
Vol 12 (1) ◽  
Author(s):  
Preeti F. Sareen ◽  
Li Yan McCurdy ◽  
Michael N. Nitabach
Keyword(s):  
Food Choice ◽  
Internal State ◽  
Relevant Information ◽  
Food Choices ◽  
Small Population ◽  
Sensory Conflict ◽  
Shaped Body ◽  
Motor Circuits ◽  
Specific Subset ◽  
Adaptive Choice

AbstractFeeding decisions are fundamental to survival, and decision making is often disrupted in disease. Here, we show that neural activity in a small population of neurons projecting to the fan-shaped body higher-order central brain region of Drosophila represents food choice during sensory conflict. We found that food deprived flies made tradeoffs between appetitive and aversive values of food. We identified an upstream neuropeptidergic and dopaminergic network that relays internal state and other decision-relevant information to a specific subset of fan-shaped body neurons. These neurons were strongly inhibited by the taste of the rejected food choice, suggesting that they encode behavioral food choice. Our findings reveal that fan-shaped body taste responses to food choices are determined not only by taste quality, but also by previous experience (including choice outcome) and hunger state, which are integrated in the fan-shaped body to encode the decision before relay to downstream motor circuits for behavioral implementation.

scholarly journals Perceptual salience influences food choices independently of health and taste preferences

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Jane Dai ◽  
Jeremy Cone ◽  
Jeff Moher
Keyword(s):  
Cognitive Load ◽  
Healthy Eating ◽  
Food Choice ◽  
Time Pressure ◽  
Taste Preference ◽  
Food Choices ◽  
Health Issues ◽  
Perceptual Salience ◽  
Choice Tests

Abstract Background Making decisions about food is a critical part of everyday life and a principal concern for a number of public health issues. Yet, the mechanisms involved in how people decide what to eat are not yet fully understood. Here, we examined the role of visual attention in healthy eating intentions and choices. We conducted two-alternative forced choice tests of competing food stimuli that paired healthy and unhealthy foods that varied in taste preference. We manipulated their perceptual salience such that, in some cases, one food item was more perceptually salient than the other. In addition, we manipulated the cognitive load and time pressure to test the generalizability of the salience effect. Results Manipulating salience had a powerful effect on choice in all situations; even when an unhealthy but tastier food was presented as an alternative, healthy food options were selected more often when they were perceptually salient. Moreover, in a second experiment, food choices on one trial impacted food choices on subsequent trials; when a participant chose the healthy option, they were more likely to choose a healthy option again on the next trial. Furthermore, robust effects of salience on food choice were observed across situations of high cognitive load and time pressure. Conclusions These results have implications both for understanding the mechanisms of food-related decision-making and for implementing interventions that might make it easier for people to make healthy eating choices.

scholarly journals Healthy decisions in the cued-attribute food choice paradigm have high test-retest reliability

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Zahra Barakchian ◽  
Anjali Raja Beharelle ◽  
Todd A. Hare
Keyword(s):  
Food Choice ◽  
Food Choices ◽  
Retest Reliability ◽  
Individual Level ◽  
Food Items ◽  
Intervention Efficacy ◽  
The Individual ◽  
Test Retest Reliability ◽  
Decision Mechanisms ◽  
High Test

AbstractFood choice paradigms are commonly used to study decision mechanisms, individual differences, and intervention efficacy. Here, we measured behavior from twenty-three healthy young adults who completed five repetitions of a cued-attribute food choice paradigm over two weeks. This task includes cues prompting participants to explicitly consider the healthiness of the food items before making a selection, or to choose naturally based on whatever freely comes to mind. We found that the average patterns of food choices following both cue types and ratings about the palatability (i.e. taste) and healthiness of the food items were similar across all five repetitions. At the individual level, the test-retest reliability for choices in both conditions and healthiness ratings was excellent. However, test-retest reliability for taste ratings was only fair, suggesting that estimates about palatability may vary more from day to day for the same individual.

scholarly journals Perseverative Cognition and Snack Choice: An Online Pilot Investigation

2021 ◽  
Vol 11 (3) ◽  
pp. 33
Author(s):  
Timothy M. Eschle ◽  
Dane McCarrick
Keyword(s):  
Food Choice ◽  
Food Choices ◽  
Risk Behaviours ◽  
Mediating Role ◽  
Perseverative Cognition ◽  
Pilot Investigation ◽  
Perseverative Thinking ◽  
Snack Consumption ◽  
Unhealthy Snacks

Perseverative cognition (PC), consisting of worry and rumination, has been consistently linked to a variety of poorer health outcomes, namely via the worsening of stress-induced health risk behaviours. However, research into PC and unhealthy food choice, a key health behaviour, still remains relatively unexplored. In the current pilot investigation, 284 participants were recruited to take part in an online food choice paradigm before completing the Perseverative Thinking Questionnaire (PTQ) and the Brief State Rumination Inventory (BSRI). As a reduced availability of unhealthy snacks has been shown to improve snack choice, participants were randomly allocated to either an even condition (a 3:3 ratio of ≤99 kcal and ≥199 kcal snacks) or an uneven condition (a 4:2 ratio in favour of ≤99 kcal snacks). It was hypothesized that higher levels of PC may predict greater instances of poorer snack choices across, or even within, this paradigm. Despite an increase availability of lower calorie snacks leading to a healthier snack choice, both state and trait PC measures did not significantly influence snack choice irrespective of this varying availability. Although, marginal trends were found for higher state PC and higher calorie crisp selections. The current pilot therefore adds to the growing literature advocating for the use of behavioural economic tactics to engender healthier food choices, yet further work is needed to unpick the mediating role of PC (and its components) in snack consumption paradigms.

On the Measurement of Consumer Preferences and Food Choice Behavior: The Relation Between Visual Attention and Choices

2018 ◽  
Vol 40 (4) ◽  
pp. 538-562 ◽  
Author(s):  
Ellen J Van Loo ◽  
Carola Grebitus ◽  
Rodolfo M Nayga ◽  
Wim Verbeke ◽  
Jutta Roosen
Keyword(s):  
Visual Attention ◽  
Food Choice ◽  
Choice Behavior ◽  
Consumer Preferences

scholarly journals Understanding socio-economic inequalities in food choice behaviour: can Maslow's pyramid help?

2015 ◽  
Vol 113 (7) ◽  
pp. 1139-1147 ◽  
Author(s):  
Frank J. van Lenthe ◽  
Tessa Jansen ◽  
Carlijn B. M. Kamphuis
Keyword(s):  
Food Choice ◽  
Daily Life ◽  
Food Choices ◽  
Healthy Food ◽  
Hierarchy Of Needs ◽  
Choice Behaviour ◽  
Human Needs ◽  
Education Group ◽  
Dairy Consumption ◽  
Economic Inequalities

Socio-economic groups differ in their material, living, working and social circumstances, which may result in different priorities about their daily-life needs, including the priority to make healthy food choices. Following Maslow's hierarchy of human needs, we hypothesised that socio-economic inequalities in healthy food choices can be explained by differences in the levels of need fulfilment. Postal survey data collected in 2011 (67·2 % response) from 2903 participants aged 20–75 years in the Dutch GLOBE (Gezondheid en Levens Omstandigheden Bevolking Eindhoven en omstreken) study were analysed. Maslow's hierarchy of human needs (measured with the Basic Need Satisfaction Inventory) was added to age- and sex-adjusted linear regression models that linked education and net household income levels to healthy food choices (measured by a FFQ). Most participants (38·6 %) were in the self-actualisation layer of the pyramid. This proportion was highest among the highest education group (47·6 %). Being in a higher level of the hierarchy was associated with a higher consumption of fruits and vegetables as well as more healthy than unhealthy bread, snack and dairy consumption. Educational inequalities in fruit and vegetable intake (B= − 1·79, 95 % CI − 2·31, − 1·28 in the lowest education group) were most reduced after the hierarchy of needs score was included (B= − 1·57, 95 % CI − 2·09, − 1·05). Inequalities in other healthy food choices hardly changed after the hierarchy of needs score was included. People who are satisfied with higher-level needs make healthier food choices. Studies aimed at understanding socio-economic inequalities in food choice behaviour need to take differences in the priority given to daily-life needs by different socio-economic groups into account, but Maslow's pyramid offers little help.

scholarly journals Body Size Preferences and Food Choice Among Normal and Overweight Mothers and Children in Malawi (P10-070-19)

2019 ◽  
Vol 3 (Supplement_1) ◽  
Author(s):  
Valerie Flax ◽  
Chrissie Thakwalakwa ◽  
Lindsay Jaacks ◽  
John Phuka
Keyword(s):  
Body Size ◽  
Food Choice ◽  
Weight Status ◽  
Food Choices ◽  
Normal Weight ◽  
Sub Saharan Africa ◽  
Overweight Child ◽  
Mothers And Children ◽  
Body Sizes ◽  
Healthy Body

Abstract Objectives Overweight in mothers and children in sub-Saharan Africa is rapidly increasing and may be related to body size preferences. The objective of this study was to measure mothers’ preferences for their own and their child's body size and how they relate to food choices. Methods We enrolled 271 mothers and their children (6–59 months) in Lilongwe and Kasungu Districts. Based on standard body-mass index and weight-for-height z-score cutoffs, 78 mothers (29%) were normal weight and 193 (71%) were overweight; 120 children (44%) were normal weight and 151 (56%) were overweight. Interviewers used a set of 7 adult female and 7 child body silhouette drawings and a semi-structured question guide to measure mothers’ perceptions of their own and their child's preferred and healthy body sizes and how their preferences affected food choices. We performed chi-squared tests comparing body size perceptions and grouped open-ended responses by weight status. Results Mothers’ selection of silhouettes that represented their body size preferences (67% normal weight, 68% overweight preferred overweight) and perceptions of a healthy body size (96% normal weight, 94% overweight selected overweight as healthy) did not differ by their weight status. A higher percentage of mothers of overweight than normal weight children preferred overweight child body sizes (70% vs. 48%, P = 0.003). Mothers’ perceptions of a healthy child body size (89% normal weight, 94% overweight selected overweight as healthy) did not differ by the child's weight status. To attain a larger body size, mothers said they could eat or feed the child larger quantities or more frequently and increase consumption of fatty/oily foods and drinks (such as sodas, sweetened yoghurt, and milk), but many cannot afford to do this. Conclusions Malawian mothers had strong preferences for overweight body sizes for themselves and mixed preferences for their children. Their desired strategies for increasing weight indicate that body size preferences may drive food choice but could be limited by cost. Funding Sources Drivers of Food Choice (DFC) Competitive Grants Program, funded by the UK Government's Department for International Development and the Bill & Melinda Gates Foundation, and managed by the University of South Carolina, Arnold School of Public Health.

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