scholarly journals Framing the Game: Assessing the Impact of Cultural Representations on Consumer Perceptions of Legitimacy

2013 ◽  
Vol 40 (4) ◽  
pp. 773-795 ◽  
Author(s):  
Ashlee Humphreys ◽  
Kathryn A. Latour
Keyword(s):  
Consumer Perceptions ◽  
Cultural Representations ◽  
The Impact

1033 REDUCING NITROGEN FERTILIZER APPLICATIONS BY BALANCING THE NITROGEN SULFUR RATIO

HortScience ◽  
1994 ◽  
Vol 29 (5) ◽  
pp. 576d-576
Author(s):  
Ellen T. Paparozzi
Keyword(s):  
Groundwater Contamination ◽  
Nitrogen Fertilizer ◽  
Nutrient Balance ◽  
Ornamental Plants ◽  
Consumer Perceptions ◽  
Consumer Acceptance ◽  
Statistical Techniques ◽  
Physiological Processes ◽  
The Impact ◽  
Future Plans

Fertilizer particularly nitrogen is part of the concern about groundwater contamination. Many floricultural and ornamental plants do not need the high rates of nitrogen that are typically recommended. However, whenever one alters the quantity of a given nutrient the overall nutrient balance, as well as other physiological processes, changes. A brief overview of our research on poinsettias, roses, and chrysanthemums will be presented. Suggested ratios, critical S levels and nutrient problems associated with incorrect balances will be shared. Limitations due to statistical methods and the impact nutrient balance has on certain plant processes such as flowering and coloring and thus, consumer acceptance will be summarized. Future plans in this area may focus on the need for new statistical techniques, nutrient acquisition by roots and consumer perceptions of plant quality.

scholarly journals The Effects of Visual Displays of Furniture Product Photos Through the Social Networking Site, Instagram on Consume Perception

2018 ◽  
Vol 3 (2) ◽  
pp. 11-24
Author(s):  
Dini Cinda Kirana ◽  
◽  
Achmad Syarief ◽  
Dona Saphiranti
Keyword(s):  
Social Networking ◽  
Visual Display ◽  
Design Principles ◽  
Consumer Perceptions ◽  
Social Networking Site ◽  
Creative Economy ◽  
Communication Model ◽  
Visual Appearance ◽  
The Social ◽  
The Impact

At present, the growth of Instagram as an online site is phenomenal, because of the shift from its original function as a social communication medium into a marketing platform. Furniture products used to be only available for in-store purchase, can now be easily purchased online. The present study attempted to discover the level of influence and effectiveness of the visual appearance of the furniture products photos through the social networking site, Instagram on consumer perceptions, which is measured using the EPIC (Empathy, Persuasion, Impact and Communication) model. The purpose of the study was to identify the effectiveness of the visual display of furniture product photos on the Instagram social networking site on consumer’s perceptions, and to map the use of the ideal visual display of furniture product photos for online product marketing purposes. The research used comparative analytical methods on photos of furniture products from six accounts of small creative economy entrepreneurs of similar products that are advertised through the social networking site, Instagram. The data of this study are limited in the scope of visual perception of furniture product photos uploaded through the social networking site, Instagram on consumer perceptions. The results showed that the visual display in the form of photos of furniture products through the social networking site, Instagram had an effective result on consumer perceptions. The visual display is declared effective as a media for promoting furniture products through the social networking site, Instagram based on the four dimensions of EPIC. The dimensions of Empathy and Impact are the most dominant aspects. The visual display mapping used as an advertising photo is not only influenced by the Empathy dimension and the Impact dimension, but also dominantly influenced by the associated design principles, namely, Unity and Domination. Both dimensions have a significant correlation value compared to other dimensions. Keywords: Furniture Marketing, Instagram, Consumer Perception, EPIC Model, Design Principles

scholarly journals An Empirical Investigation of the Effect of Interaction Justice Perception on Consumer Intentions after Complaining

2007 ◽  
Vol 2 (1) ◽  
Author(s):  
Mahesh S. Bhandari ◽  
Michael J. Polonsky
Keyword(s):  
Direct Effect ◽  
Empirical Investigation ◽  
Service Recovery ◽  
Consumer Perceptions ◽  
Future Research ◽  
Failure Type ◽  
Service Failures ◽  
Justice Perception ◽  
Consumer Intentions ◽  
The Impact

This study examined how apology as interaction justice impacts on consumer perceptions of service recovery attempt. Data was collected using hypothetical scenarios. Two types of service failures were proposed and the impact of recovery action on each failure type was compared. Findings include that there is direct effect of recovery action on consumer future intentions in both type of failures. Implications and direction to the future research were proposed.

scholarly journals Influence of Shopping Experience on Shopping/Convenience Store Selection

2019 ◽  
Vol 10 (3) ◽  
pp. 74
Author(s):  
Malik Mubashir Hussain ◽  
Danish Ahmed Siddiqui
Keyword(s):  
Structural Equation ◽  
Positive Influence ◽  
Consumer Perceptions ◽  
Four Dimensions ◽  
Gender Influence ◽  
Shopping Experience ◽  
Atmosphere Environment ◽  
The Impact ◽  
Significant Positive Influence ◽  
Selection Of

In this paper the influence of shopping experience on a specific shopping store selection has been investigated. Four dimensions of shopping experience namely Accessibility, Atmosphere, Environment and Service Personnel were proposed, and a 15-item measure is developed to measure 304 consumer perceptions of the shopping experience across different regions of Pakistan using Structural Equation Modelling. Findings indicate that shopping experience enjoyment has a significant positive influence upon customers’ selection of shopping destinations. Furthermore, the study highlights different aspects under which these preferences could be altered such as under gender Influence, economic factors, legal boundaries; these preferences seem to be affected up to a considerable amount and the impact of such factors could not be overlooked.

scholarly journals How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?

2017 ◽  
Vol 81 (3) ◽  
pp. 1-20 ◽  
Author(s):  
Hannes Datta ◽  
Kusum L. Ailawadi ◽  
Harald J. van Heerde
Keyword(s):  
Brand Equity ◽  
Positive Association ◽  
Marketing Mix ◽  
Consumer Perceptions ◽  
Three Dimensions ◽  
Fourth Dimension ◽  
Share Model ◽  
Academic Researchers ◽  
Strong Positive Association ◽  
The Impact

Brand equity is the differential preference and response to marketing effort that a product obtains because of its brand identification. Brand equity can be measured using either consumer perceptions or sales. Consumer-based brand equity (CBBE) measures what consumers think and feel about the brand, whereas sales-based brand equity (SBBE) is the brand intercept in a choice or market share model. This article studies the extent to which CBBE manifests itself in SBBE and marketing-mix response using ten years of IRI scanner and Brand Asset Valuator data for 290 brands spanning 25 packaged good categories. The authors uncover a fairly strong positive association of SBBE with three dimensions of CBBE—relevance, esteem, and knowledge—but a slight negative correspondence with the fourth dimension, energized differentiation. They also reveal new insights on the category characteristics that moderate the CBBE–SBBE relationship and document a more nuanced association of the CBBE dimensions with response to the major marketing-mix variables than heretofore assumed. The authors discuss implications for academic researchers who predict and test the impact of brand equity, for market researchers who measure it, and for marketers who want to translate their brand equity into marketplace success.

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