Marketing Horizons: A 1980's Perspective
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99

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Published By Springer International Publishing

9783319109657, 9783319109664

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

An Economic Analysis of Product Newness: Is Quality Decline Inevitable?

Marketing Horizons: A 1980's Perspective ◽

10.1007/978-3-319-10966-4_36 ◽

2014 ◽

pp. 158-160

Author(s):

Fred W. Morgan

Keyword(s):

Economic Analysis

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Consumer Decision Allocation of Spouses in Dual Career Families: A Descriptive Study

Marketing Horizons: A 1980's Perspective ◽

10.1007/978-3-319-10966-4_8 ◽

2014 ◽

pp. 33-36 ◽

Cited By ~ 1

Author(s):

Phillip B. Niffenegger ◽

Jan Cooper Taylor ◽

Ronald D. Taylor

Keyword(s):

Descriptive Study ◽

Dual Career ◽

Consumer Decision

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Should we be Alarmed by Foreign Acquisition in the U.S. Yet?

Marketing Horizons: A 1980's Perspective ◽

10.1007/978-3-319-10966-4_97 ◽

2014 ◽

pp. 357-361

Author(s):

A. D. Cao

Keyword(s):

Foreign Acquisition ◽

The U.S

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The Changing American Woman - Some Thoughts for Marketers

Marketing Horizons: A 1980's Perspective ◽

10.1007/978-3-319-10966-4_96 ◽

2014 ◽

pp. 356-356

Author(s):

Cecil V. Hynes ◽

Caprice Obinger

Keyword(s):

American Woman

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A Performance-Improving Evaluation Form

Marketing Horizons: A 1980's Perspective ◽

10.1007/978-3-319-10966-4_90 ◽

2014 ◽

pp. 337-337

Author(s):

Leon Winer

Keyword(s):

Evaluation Form ◽

A Performance

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Promotional Strategy in a Service Industry: A Case Study

Marketing Horizons: A 1980's Perspective ◽

10.1007/978-3-319-10966-4_88 ◽

2014 ◽

pp. 335-335

Author(s):

Martin R. Schlissel

Keyword(s):

Service Industry ◽

Promotional Strategy

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An Experiment in Self and Product Concept Congruity: Self-Coke-Pepsi

Marketing Horizons: A 1980's Perspective ◽

10.1007/978-3-319-10966-4_84 ◽

2014 ◽

pp. 331-331

Author(s):

Allan C. Reddy

Keyword(s):

Product Concept

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Channel Management: Some Research Findings and Future Directions

Marketing Horizons: A 1980's Perspective ◽

10.1007/978-3-319-10966-4_81 ◽

2014 ◽

pp. 328-328

Author(s):

Ronald D. Michman ◽

Lynn Harris

Keyword(s):

Channel Management ◽

Future Directions ◽

Research Findings

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Consumer Reaction to Energy Conservation Messages: An Experimental Design

Marketing Horizons: A 1980's Perspective ◽

10.1007/978-3-319-10966-4_62 ◽

2014 ◽

pp. 272-277

Author(s):

Gordon H.G. McDougall

Keyword(s):

Experimental Design ◽

Energy Conservation ◽

Consumer Reaction

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An Experimental Study of the Effects of Information from Advertisements and Consumer Rating Publications on Criteria Listed by Consumers as Being Pertinent to Brand Selection

Marketing Horizons: A 1980's Perspective ◽

10.1007/978-3-319-10966-4_55 ◽

2014 ◽

pp. 243-247

Author(s):

Thomas R. Baird

Keyword(s):

Experimental Study

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