Brand names and unconventional spelling

2013 ◽  
Vol 16 (2) ◽  
pp. 115-145 ◽  
Author(s):  
Andrew D. Wong
Keyword(s):  
Identity Construction ◽  
Brand Names ◽  
Brand Identity ◽  
Linguistic Resources ◽  
Construction Of Identity ◽  
Marketing Materials

This article explores the creative use of unconventional spelling in brand names. Using insights from the indexical approach to the linguistic construction of identity, it demonstrates how unconventional spelling produces a myriad of effects and meanings, which in turn help construct brand identities. First, it identifies the various strategies of unconventional spelling, investigates their potential to convey distinctiveness, and examines other effects and meanings that they produce. It then presents a case study to further illustrate how unconventional spelling works with other marketing materials to create a unique brand identity. Unconventional spelling, because of its polarizing nature, can be a risky resource for constructing brand identities. Not only does this study contribute to an under-researched area in the sociolinguistics of orthography, but it also broadens the range of identities and linguistic resources examined in the sociolinguistic investigation of identity construction.

Identity studies and identity construction

2020 ◽  
Vol 26 (2-3) ◽  
Author(s):  
Rong Chen
Keyword(s):  
Identity Construction ◽  
Bottom Up ◽  
Diverse Range ◽  
Face Identity ◽  
Identity Studies ◽  
Construction Of Identity ◽  
Gradual Process ◽  
Critical Issues ◽  
Identity Based

Abstract In this paper, I report on a quasi-case study of U.S. presidential identity based on Donald J. Trump’s presidency, demonstrating that Trump is considered by the American public as an antithesis of presidentiality. I then discuss the insights from this study on several critical issues that face identity studies, an expansive area of investigation which has attracted the attention of students from a diverse range of disciplines. I demonstrate that identity is a set of attributes the formation of which is based on the mission of the group and the expected behaviors of members of that group, that the construction of identity is largely a bottom-up and gradual process, and that identity is both preexisting and emergent.

scholarly journals GEOGRAPHY AND IDENTITY: AN ANALYSIS OF GEOGRAPHY CURRICULA IN TURKEY

2021 ◽  
Vol 10 (2) ◽  
pp. 67-87
Author(s):  
ZAFER KUŞ ◽  
MERT HİLAL
Keyword(s):  
National Identity ◽  
Social Studies ◽  
Identity Construction ◽  
Education System ◽  
Religious Identity ◽  
Ecological Identity ◽  
Construction Of Identity ◽  
Study Case ◽  
Bounded System

Although there are differences in identity construction depending on countries and periods, some courses have come to the fore in the education system in each per i od. In Turkey, the education system in general, and history, geography, citizenship and social studies courses, in particular, have instrumental importance in the construction of identity. When the literature is examined, it can be observed that there are many studies on history, social studies and citizenship lessons for identity construction. However, there is a limited number of studies on identity construction for the geography curricula. The main purpose of this research was to examine the secondary education geography curricula in Turkey in terms of identity and citizenship construction. The study was planned and carried out as a qualitative case study. Case studies often describe the exploration of a bounded system. In this research, the sample was limited to the 2005 and 2018 geography course curricula, and a detailed description was made by using “content analysis” based on the research purpose. As a result of the research, it was determined in both curricula that the national identity theme had the most expressions, and national identity was aimed to be built by presenting details about the geography of the homeland. In addition to national identity, it was determined that there were also contents related to social identity, ecological identity, universal identity, and a limited number of digital identity and religious identity themes.

scholarly journals Children’s Construction of Identity in Virtual Play Worlds – A Classroom Perspective

2013 ◽  
Vol 15 (1) ◽  
pp. 58 ◽  
Author(s):  
Anne Burke
Keyword(s):  
Identity Construction ◽  
21St Century ◽  
Real World ◽  
Virtual World ◽  
New Literacies ◽  
Social Connections ◽  
Construction Of Identity ◽  
Affinity Groups ◽  
Young Life

The formation of identity is inextricably linked to powerful meaning-makers in a child’s young life.  In the 21st century, this typically involves engagement in virtual play worlds.  This case study reports on the identity construction of young gamers in a classroom as perceived through an I/identity framework (Rowsell & Abrams, 2011), associative I/identity framework (Abrams, 2011) and informed by New Literacies through a socio-cultural lens.  Children engage in Discourses (Gee, 2007; 2008; 2009) to experiment with early rehearsals and re-enactments, navigating fluidly among different roles and virtual world experiences.  This study shows how children form affinity groups and social connections with other players in their real world play spaces and online, thus creating a meaningful interplay of their real world and virtual I/identities in a variety of ways.

Identity in Academic Discourse

2015 ◽  
Vol 35 ◽  
pp. 81-99 ◽  
Author(s):  
John Flowerdew ◽  
Simon Ho Wang
Keyword(s):  
Identity Development ◽  
Identity Construction ◽  
Academic Identity ◽  
Academic Discourse ◽  
Theoretical Background ◽  
Disciplinary Identity ◽  
Linguistic Resources ◽  
Construction Of Identity ◽  
Academic Genres ◽  
Future Work

ABSTRACTThis review article is concerned with the construction of identity in academic discourse. It examines recent journal articles and monographs in applied linguistics and considers various perspectives on the issue. After a brief introduction and review of the theoretical background relating to identity, followed by a characterization of academic discourse and how it relates to identity theory, the article explores the following topics: linguistic resources for audience engagement; voice and academic identity; disciplinary identity; identity in peripheral academic genres; academic identity development over time; academic identity and English as a lingua franca; power, ideology, and critical language awareness in academic identity construction; language reuse, intertextuality, and academic identity; pedagogically oriented studies and academic identity construction; and methodological diversity and innovation in the study of academic identity. The article concludes with suggestions for future work in the field of academic identity research.

An Example to Us All: Child Development and Identity Construction in Early 20th-Century Playgrounds

10.1068/a3237 ◽  
2000 ◽  
Vol 32 (4) ◽  
pp. 599-616 ◽  
Author(s):  
Elizabeth A Gagen
Keyword(s):  
Child Development ◽  
Public Space ◽  
20Th Century ◽  
The United States ◽  
Development Theory ◽  
Gender Identities ◽  
Construction Of Identity ◽  
A Site ◽  
Us Cities

At the turn of the 20th century, children's play came under new and heightened scrutiny by urban reformers. As conditions in US cities threatened traditional notions of order, reformers sought new ways to direct urban-social development. In this paper I explore playground reform as an institutional response that aimed to produce and promote ideal gender identities in children. Supervised summer playgrounds were established across the United States as a means of drawing children off the street and into a corrective environment. Drawing from literature published by the Playground Association of America and a case study of playground management in Cambridge, MA, I explore playground training as a means of constructing gender identities in and through public space. Playground reformers asserted, drawing from child development theory, that the child's body was a conduit through which ‘inner’ identity surfaced. The child's body became a site through which gender identities could be both monitored and produced, compelling reformers to locate playgrounds in public, visible settings. Reformers' conviction that exposing girls to public vision threatened their development motivated a series of spatial restrictions. Whereas boys were unambiguously displayed to public audiences, girls' playgrounds were organised to accommodate this fear. Playground reformers' shrewd spatial tactics exemplify the ways in which institutional authorities conceive of and deploy space toward the construction of identity.

Autonomy and Emancipation: The Challenge of Identity Construction

2020 ◽  
Vol 4 (1) ◽  
pp. 01-06
Author(s):  
Mariana Malvezzi ◽  
Tassara Tassara
Keyword(s):  
Identity Construction ◽  
Knowledge Construction ◽  
Strategic Thinking ◽  
Cellular Basis ◽  
Humanities Education ◽  
Construction Of Identity ◽  
Current Challenge ◽  
The World ◽  
Easy Answer ◽  
Present World

Identity acts as a nucleus to the subject's references, their memories, their choices of life, to the construction of their history. Identity is, therefore, a minimal cellular basis from which life develops in its poetics of creation. The construction of identity thus has potential for the development of a critique, the establishment of a grammar of rules and conditions, for standing before the world. The path towards emancipation implies in exercising an external look at one's identity, the inherent existing narrative, to discover the paradigm of the minimum base from which one's life develops. With the increasing complexity of the postcolonial world, no straight or easy answer is at hand. The effort should draw towards the construction of conceptual tools that can enable reflection and critique. The humanities education, is one possible tool towards autonomy and emancipation once it encourages knowledge, construction and appraisal. The reflections brought to light through this work intends to fertilize the discussions about identity construction in the Brazilian present day context, characterized by a discourse that foster ruptures and decreases the possibilities of one’s identity. For this purpose, the current challenge of emancipation, will be developed through 6 analytical semantic dimensions which express the diversity and complexity of the actual scenario: Understanding identity, (CIAMPA, 1987; RICOEUR, 1990), as the synthetic goal of existence has the dynamism to give new possibilities to the frontier-men (HARTOG, 2004; LEVINÁS, 1972), whose challenge is the gain of consciousness of one’s own movement in the world. Marked by perversity (HONNETH, 2003) the present world enforces political, social, motivational, and subjective domination (CASTORIADIS, 1987). This scenario compels the frontier-men towards an emptied signifier alienating his possibilities of recognition. The search for emancipation (HABERMAS, 1983) asks for a critical look at the current formation of people's strategic thinking.

scholarly journals La identidad y el empoderamiento de las mujeres gambianas narrados a través de discursos fotográficos /

2016 ◽  
Author(s):  
M. Ileana Landeros Casillas
Keyword(s):  
Art Education ◽  
Identity Construction ◽  
Transformation Process ◽  
Subaltern Studies ◽  
Construction Of Identity ◽  
Las Mujeres ◽  
Collective Empowerment

El artículo pretende abordar dos temas principalmente: la construcción de la identidad de las mujeres gambianas actuales y el empoderamiento que han adquirido como parte del proceso de transformación al que se les ha forzado a introducirse. Ambos temas se vinculan con la narración fotográfica como una manera novedosa de hacer uso de los estudios artísticos a la luz de la construcción identitaria y el empoderamiento colectivo como base de proyectos económicos, políticos y socioculturales nacidosIdentity and empowerment of gambian women narrated through photographic speeches.The article intends to explore two topics in particular: the identity construction of current Gambian women and the empowerment that they have acquired as part of the transformation process that has forced them to enter by themselves. Both topics are linked with the photographic narration as a novel way of using art studies by the construction of identity and collective empowerment as the basis of economic, political and cultural projects born from the needs of these women. The speech is analyzed in this paper is created from the horizontality of the methodology Between Voices, considering subaltern studies, gender, feminist discourses and art education

scholarly journals Multimodal Analysis of Innisfree’s Brand History

K ta Kita ◽  
2020 ◽  
Vol 8 (3) ◽  
pp. 262-269
Author(s):  
Vanessa Velancia Prajogo ◽  
Setefanus Suprajitno
Keyword(s):  
Key Words ◽  
Market Share ◽  
Common Method ◽  
Brand Identity ◽  
High Quality ◽  
Visual Mode ◽  
Multimodal Analysis ◽  
Semiotic Resources ◽  
Fierce Competition

Fierce competition in increasing market share growth prompts companies to strive to create a memorable brand identity. One common method adopted by some companies is using a video advertisement, which contains the message they want to convey about their product or brand. This message is intended to persuade people who see the advertisement to buy their product. In doing so, companies usually use the visual, linguistic, spatial and other semiotic resources, often referred to as a semiotic mode. Through the case study of Innisfree’s video advertisement “Brand History,” we analyze how Innisfree uses linguistic, spatial, and visual mode for creating a message that enables consumers to remember and to persuade them buy its product. Our findings show that the message in the video advertisement is that Innisfree is a beauty product that upholds nature as its ingredients, has high quality, and preserves the environment where it takes its ingredients. Key Words: Advertisement, Persuasion, Modes, Verbal and Non-verbal expressions.

The role of the officers’ mess in inclusive military leader social identity construction

Leadership ◽  
2021 ◽  
pp. 174271502110636
Author(s):  
Edward Gosling
Keyword(s):  
Identity Construction ◽  
Military Leader ◽  
Leadership Identity ◽  
Leader Identity ◽  
The Past ◽  
Legal Traditions ◽  
Shared History ◽  
Integral Feature

Leadership is fundamentally a social phenomenon, and a leader’s legitimacy in personal and social terms is determined partly by how effectively they incorporate the prototypical leader identity. Using the historical British officers’ mess as a case study, this article presents a conceptual examination of the function place can perform in the construction of collective leader identities and the interconnected influence shared history, materiality and social interaction can have in encouraging inclusivity in leadership. Leadership identity is an integral feature of military life which has historically drawn on complex cultural and legal traditions to underwrite the individual’s right to command. This article will argue that social places such as the officers’ mess have been utilised as a means of cultivating cohesion in the past and that they may have an application in furthering inclusive collective leader identities in the future.

Virtual Team Identity Construction and Boundary Maintenance

2010 ◽  
pp. 100-122 ◽  
Author(s):  
Huiyan Zhang ◽  
Marshall Scott Poole
Keyword(s):  
Identity Construction ◽  
Virtual Teams ◽  
Group Identity ◽  
Communication Technologies ◽  
Group Norms ◽  
Group Boundaries ◽  
Boundary Maintenance ◽  
Multiple Case ◽  
Multiple Media

This chapter reports the results of a multiple case study which investigated how virtual teams appropriated multiple media to facilitate the construction of group identity and manage group boundaries. It focuses on relationships within and between virtual teams. The study found five processes that shaped group identity, including clarification of goals and mission, developing regularized pattern of interaction, group norms for media use, and negotiation of task jurisdiction with interlocking groups. The study discovered that groups managed boundaries in terms of clarity distinctness, and permeability. It indicated that group boundaries were blurred and maintained simultaneously through purposeful use of communication technologies.

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