To contribute or not: A goals-based perspective on the effect of industry sales trend and solicitation messages on voluntary contributions to a generic advertising campaign.
Keyword(s):
2003 ◽
Vol 51
(1)
◽
pp. 15-37
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2011 ◽
Vol 51
(2)
◽
pp. 1183-1195
◽
2007 ◽
Vol 51
(4)
◽
pp. 445-457
◽
Keyword(s):
1993 ◽
Vol 41
(3)
◽
pp. 329-347
◽