The Impact of Regulatory Focus on Affective Responses to the Consumption of Counterfeit Luxury Brands

2010 ◽  
Author(s):  
Tracy Harmon
Keyword(s):  
Regulatory Focus ◽  
Affective Responses ◽  
Luxury Brands ◽  
The Impact

Earnouts in Acquisitions: The Impact of CEO Regulatory Focus

2018 ◽  
Author(s):  
Viswa Prasad Gada ◽  
Lakshmi Goyal ◽  
Manish Popli
Keyword(s):  
Regulatory Focus ◽  
The Impact

Materialism moderates the impact of mortality salience on impulsive tendencies toward luxury brands

Death Studies ◽  
2017 ◽  
Vol 42 (2) ◽  
pp. 115-122 ◽  
Author(s):  
Catherine Audrin ◽  
Boris Cheval ◽  
Julien Chanal
Keyword(s):  
Mortality Salience ◽  
Luxury Brands ◽  
The Impact

The Impact of Pathological Narcissism on Affect Following Social Rejection

2021 ◽  
Vol 35 (5) ◽  
pp. 691-707
Author(s):  
Scott Sasso ◽  
Nicole M. Cain ◽  
Kevin B. Meehan ◽  
Ruifan Zeng ◽  
Philip S. Wong
Keyword(s):  
Negative Affect ◽  
Social Rejection ◽  
Affective Responses ◽  
Pathological Narcissism ◽  
State Anger ◽  
Narcissistic Vulnerability ◽  
Interpersonal Difficulties ◽  
Amazon's Mechanical Turk ◽  
The Impact

Previous research has shown that narcissism is associated with interpersonal difficulties and maladaptive affective responses to social rejection. In the current studies, the authors examined two phenotypes of pathological narcissism, narcissistic grandiosity and narcissistic vulnerability, and their impact on individuals' affective responses in two distinctive social rejection paradigms. Participants from Study 1 (N = 239), recruited from a multicultural university and Amazon's Mechanical Turk, completed Cyberball, a computerized social rejection paradigm. Participants from Study 2 (N = 238) were recruited from a multicultural university and participated in an in vivo group rejection paradigm in a laboratory. Results indicated that following the rejection in both studies, narcissistic vulnerability positively predicted explicit negative affect and state anger. In addition, the positive relationship between narcissistic vulnerability and explicit negative affect was moderated by greater implicit negative affect in Study 2. The implications and limitations of these findings are discussed.

scholarly journals The Impact of Country of Brand Image on Symbolic Value of Luxury Brands

2020 ◽  
Author(s):  
Qi Qiu ◽  
Yonggui Wang ◽  
James Richard ◽  
Xiaoyan Wang
Keyword(s):  
Brand Image ◽  
Luxury Brands ◽  
Symbolic Value ◽  
The Impact

No description supplied

Luxury in China

2021 ◽  
Author(s):  
Qing Wang
Keyword(s):  
Emerging Economies ◽  
Chinese Culture ◽  
Luxury Brands ◽  
Cultural Narratives ◽  
Luxury Consumption ◽  
Major Market ◽  
Global Pandemic ◽  
Depth Analysis ◽  
Different Cultures ◽  
The Impact

Luxury brands embody strong cultural narratives to express their authentic value and to make them more desirable. With globalisation and the democratisation of luxury, the nature of luxury consumption is changing. Emerging economies such as China have become not only the major market but a source of design inspiration for luxury brands. This chapter provides a systematic review of luxury brands in China in three distinct stages, followed by an in-depth analysis of the nature of luxury consumption in China and the transportation mechanism of brand narratives to different cultures. It concludes with several important findings and indicates that good storytelling provides an anchor for a brand’s esteem both at home and abroad. Instead of merely communicating the cultural narratives of their Western origin, luxury brands need to identify with Chinese culture in all elements of their business, from product design to brand communication. Finally, this chapter explores the impact of the global pandemic on luxury brands in China.

The impact of culture on millennials' attitudes towards luxury brands: evidence from Tokyo and Shanghai

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Cheng Lu ◽  
Zhencong Sang ◽  
Kun Song ◽  
Kazuo Kikuchi ◽  
Ippei Machida
Keyword(s):  
Social Identity ◽  
Peer Influence ◽  
Positive Impact ◽  
Cross Cultural ◽  
Mediating Effect ◽  
Luxury Brands ◽  
Content Type ◽  
The Social ◽  
The Cross ◽  
The Impact

PurposeBased on the theory of social identity mechanism, this study aimed to investigate the associations with millennial consumers' need for uniqueness (NFU), susceptibility to peer influence (SPI) and attitudes towards luxury brands (ALB) under the cross-cultural context. The mediating effect of fashion innovativeness (FI) and the moderating effect of culture were examined.Design/methodology/approachThe data for this study were collected through a survey from 217 millennials in Shanghai and 268 millennials in Tokyo. Moderation analysis and mediation analysis using Hayes PROCESS macro were applied to test proposed hypotheses.FindingsResults show that NFU and SPI have a significantly positive effect on millennials' ALB, and fashion innovativeness plays a mediating role in this process. Furthermore, the positive impact of NFU on millennials' ALB for relatively individualistic cities (Shanghai) is stronger than for relatively collectivist cities (Tokyo). The positive impact of susceptibility to informative influence (SII) on millennials' ALB for Tokyo is stronger than for Shanghai.Practical implicationsThe research results suggest how different cultures can support marketers in effectively carrying out their business strategy.Originality/valueUnder the cross-cultural background, the social identity mechanism behind the attitudes of millennials towards luxury brands has been widely recognised. However, little is known about how culture could moderate the social identity mechanism behind millennials' ALB. By analysing these mechanisms, this study compares the cultures of Shanghai and Tokyo and expands the previous research achievements.

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