Reflective Trim on Clothing: Desirability Indicated by Purchase Preference

2007 ◽  
Author(s):  
Theresa M. Costello ◽  
Michael S. Wogalter
Keyword(s):  
Purchase Preference

scholarly journals Purchase Preference Factors for Traditional Rural Retailers: A Cross-sectional Conceptual Study

2016 ◽  
Vol 41 (1) ◽  
pp. 9-27 ◽  
Author(s):  
Dev Narayan Sarkar ◽  
Kaushik Kundu ◽  
Himadri Roy Chaudhuri
Keyword(s):  
Content Analysis ◽  
Research Work ◽  
High Demand ◽  
Executive Summary ◽  
Cross Sectional ◽  
Core Concepts ◽  
Purchase Preference ◽  
Conceptual Study ◽  
Local Company ◽  
Second Period

Executive Summary A scrutiny of existing literature suggests that traditional rural retailers are important for the success of rural marketing efforts in developing nations. The present study attempts to decipher the indications on the factors that could possibly influence purchase preferences of rural traditional retailers through the use of statistical methods of content analysis. The purpose of the study is to identify the factors that influence purchase preference, analyse the temporal movement of conceptualizations of these factors, and determine whether academic thought on this topic has a conceptual core. This research work presents a longitudinal analysis of the factors over a period of 40 years: the need for information and training on new products and their selling techniques seem to maintain the same significance throughout the study period; the need for discounts has maintained almost a uniform ranking over the period of study; there is also a relative stability in the need for regular/frequent service; doorstep delivery had the highest ranking in the first period, which is probably owing to the relative weakness of delivery systems during the early phase of rural marketing; the requirement for credit seems to increase from the first period to the second period and then decrease. The factor of margins and commissions seems highly ranked only in the second period. Dimension reduction technique and frequency tabulations are the methods used for content analysis. The core concepts indicate that a traditional rural retailer can possibly be persuaded to purchase high-demand products and brands, through the provision of credit, discounts, quantity discount schemes, margins and commissions, by using local distributors and by appointment of local company staff to provide regular service. The analysis has yielded two discernible conceptual clusters: high-demand products and brands and credit; and doorstep delivery and regular service. The clusters that emerge during the content analysis of traditional rural retailers’ purchase preference factors reflect the exact content from conclusions in at least one research paper that is not used (to prevent cyclic conclusions) during the content-analysis process. The result confirms that researchers have been moving on similar lines in their conceptualizations of the purchase preference factors of traditional rural retailers.

scholarly journals Consumer profile and purchase preference of GI Pharmacies in San Mateo Atenco, State of Mexico

2020 ◽  
pp. 1-13
Author(s):  
Lucía Ordoñez-Hernández ◽  
Norma Otilia Calderón-Río ◽  
María Pilar Palomar-Fuentes ◽  
Elide Ana Korac Domínguez-Villa
Keyword(s):  
Latin America ◽  
Pharmaceutical Industry ◽  
Research And Development ◽  
Business Model ◽  
Competitive Market ◽  
Purchasing Behavior ◽  
Degree Of Satisfaction ◽  
The Creation ◽  
Purchase Preference ◽  
Patent Medicine

The pharmaceutical industry is currently one of the most viable businesses nationally and internationally. There is a growth in investment for the creation and expansion of pharmacies, as well as in research and development of treatments; The expansion of large patent medicine pharmacies, similar pharmacies, and interchangeable generic pharmacies has led Mexico to occupy second place in Latin America in this sector. This research studies the business model of GI pharmacies, a growing concept, which has made it position itself in the market in any region of the country. The research is descriptive, and the objective is to know the profile of the consumer, which helps to understand the purchasing behavior, to increase the degree of satisfaction and thus achieve a better position in this widely competitive market. The variables considered for this study are: demographic, geographic, psychographic and behavioral. All of them make up the consumer profile, where a description of the selected client is established as an objective that will help us determine the purchase preference.

scholarly journals Raw Milk Purchase and Preference of Commercial Customers in Salem District

2019 ◽  
Vol 8 (4S2) ◽  
pp. 798-803
Keyword(s):  
Financial Development ◽  
Rural Areas ◽  
Raw Milk ◽  
Main Stream ◽  
Income Generation ◽  
Milk Products ◽  
Indian Economy ◽  
Purchase Preference ◽  
Small Manufacturers ◽  
Salem District

In India dairying is identified as a tool for social and financial development. The country’s milk deliver comes from millions of small manufacturers, dispersed during our rural areas. Dairy business to provide more number of employment and income generation in India and plays an important role in Indian economy. The dairy business has more number of employments, especially commercial aspects of business. Commercial customers play important role supplying milk and milk products to customers. This paper brings to purchase preference, satisfaction and expectation of commercial customers. 250 samples collected from tea shops, cycle vendors, bakery and restaurant in Salem district. It concludes most of the commercial customers treat as supportive income generate activity, subsequently commercial customers come forward to engage the business as main stream.

Can work–family conflict influence purchase preference? Experiential vs. material consumption

2021 ◽  
Vol 135 ◽  
pp. 620-632
Author(s):  
Jianfeng Ma ◽  
Hongwei Tu ◽  
Pan Zhang ◽  
Lele Fan ◽  
Bao Cheng ◽  
...  
Keyword(s):  
Family Conflict ◽  
Material Consumption ◽  
Work Family Conflict ◽  
Purchase Preference ◽  
Work Family

Reflective Trim on Clothing: Desirability Indicated by Purchase Preference

2007 ◽  
Vol 51 (18) ◽  
pp. 1119-1123
Author(s):  
Theresa M. Costello ◽  
Michael S. Wogalter
Keyword(s):  
Motor Vehicle ◽  
Motor Vehicle Accidents ◽  
Motor Vehicle Crashes ◽  
Future Research ◽  
Vehicle Crashes ◽  
The Public ◽  
Vehicle Accidents ◽  
Inclement Weather ◽  
Purchase Preference ◽  
The U.S

Motor vehicle crashes involving pedestrians result in 1.8 deaths per 100,000 population annually in the U.S. Most of these fatalities are attributed to pedestrians not being seen in time for the driver to avoid a collision, particularly under poor visibility conditions. Previous research shows that reflective clothing worn at night can substantially increase pedestrians' visual conspicuity to drivers. The purpose of the present research was to examine people's desire for reflective trim on their clothing. Findings of strong desirability for reflective trim could prompt its incorporation into garments available to the public, and thus, potentially decrease pedestrian-related motor vehicle accidents. The present study measured the extent to which people are willing to pay extra or less for clothing with reflective material compared to the same items without reflective material. People reported they are willing to pay more for reflective material on sports-related, children's and inclement-weather clothing. Implications for safety and future research are discussed.

USE OF PURCHASE PREFERENCE OPTIONS TO INCREASE “NO PREFERENCE” FREQUENCIES IN PLACEBO PREFERENCE TESTS

2009 ◽  
Vol 24 (2) ◽  
pp. 258-268 ◽  
Author(s):  
OFELIA ANGULO ◽  
KIYOAKI OKAYAMA ◽  
TSUKASA NAKAMURA ◽  
RANDALL YUEN ◽  
MICHAEL O'MAHONY
Keyword(s):  
Purchase Preference ◽  
Preference Tests
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