Using Market Research Strategies with Disability Research Results

2000 ◽  
Author(s):  
Keyword(s):  
Market Research ◽  
Research Strategies ◽  
Research Results ◽  
Disability Research

INTEGRATED MARKETING COMMUNICATIONS IN THE FUNCTION OF BAZAARS’ PROMOTION

2021 ◽  
pp. 363-374
Author(s):  
NEDELJKO PRDIĆ ◽  
SARA KOSTIĆ
Keyword(s):  
Market Research ◽  
Social Role ◽  
Marketing Research ◽  
Marketing Communications ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Research Results ◽  
The Future ◽  
Market Approach ◽  
Agriculture Products

Bazaars are important topic in historical and also modern market approach, as one of the basic marketing channals for sale of agriculture products. Perception of bazaar markets in the future is not real without usage of integrated marketing communications in comuniaction with costumers. IMC enable for bazaars to make an efficient contact with consumers and other public, for the purpise of fullfiling busines aims of bazaars on market. Research results show that the efficiency of bussines is manifested in tactical integrated marketing communications. By experience method and methods of marketing research, we came to conclusion that integrated marketing communications may promote bazaars on the market using sinergy of different instruments. The conclusion is that IMK are much cheaper in comparison to mass comunications and ti is possible to promote bazaars on the market and stress their social role, using IMK.

scholarly journals Labor Market Need Analysis as Basis for the Foundedness of Occupational Standards in the Field of Maritime Management

2016 ◽  
Vol 5 (1) ◽  
pp. 29-39
Author(s):  
Merica Slišković ◽  
Helena Ukić ◽  
Eli Marušić
Keyword(s):  
Labor Market ◽  
Market Research ◽  
Personnel Training ◽  
Specific Knowledge ◽  
Training And Education ◽  
Knowledge And Skills ◽  
Research Results ◽  
Need Analysis ◽  
Occupational Standards

This paper presents the results of a maritime sector labor market research conducted to identify key tasks, specific knowledge and skills required for the development of appropriate occupational standards in the field of maritime management. Data were collected by survey of a sample of potential employers for the professions of “Manager in Marinas and Nautical Tourism“ and “Maritime Personnel Training and Education Coordinator”. Research results indicate both professions are recognized by prospective employers and that appropriate standards need to be developed.

Expanding Into New Worlds

2020 ◽  
pp. 1-27
Keyword(s):  
Market Research ◽  
Business Owners ◽  
Global Market ◽  
Business Leaders ◽  
Environmental Scanning ◽  
Research Strategies ◽  
Customer Base ◽  
Descriptive Research ◽  
Business To Consumer ◽  
Market Strategies

International business communities will not automatically accept the tenets of a foreign nation's business ideals. It is imperative for business owners to truly understand the environment that they wish to communicate their business efforts to in an effort to garner consumers. Through market research strategies like environmental scanning and descriptive research, companies can better understand their potential customer base and build strategies towards gaining market share. Business leaders must strategize the systems used and tailor their efforts to specific audiences. Communities are different and global market strategies should differ as well according to audience. In this book, readers will learn the fundamentals of global market research and its relationship to the business-to-consumer market while gaining access to a number of resources.

scholarly journals Not just what they want, but why they want it

2015 ◽  
Vol 18 (2) ◽  
pp. 230-248 ◽  
Author(s):  
Rebecca Anne Price ◽  
Cara Wrigley ◽  
Karla Straker
Keyword(s):  
Market Research ◽  
Research Study ◽  
Customer Engagement ◽  
Research Strategies ◽  
Content Type ◽  
Customer Needs ◽  
Advantages And Disadvantages ◽  
Business Opportunities ◽  
New Business ◽  
Practical Implications

Purpose – This paper aims to explore advantages and disadvantages of both traditional market research (TMR) and deep customer insight (DCI) methods to lay the platform for revealing how a relationship between these two domains could be optimised during firm-based innovation. Design/methodology/approach – The paper reports on an empirical research study conducted with 13 Australian-based firms engaged in a design-led approach to innovation. Firms were facilitated through a design-led approach where the process of gathering DCIs was isolated and investigated further in comparison to TMR methods. Findings – Results show that DCI methods are able to provide fresh, non-obvious ways of understanding customer needs, problems and behaviours that can become the foundation of new business opportunities. Findings concluded that DCI methods provide the critical layer to understand why customers do or do not engage with businesses. Revealing why was not accessible in TMR methods. Research limitations/implications – The theoretical outcome of this study is a complementary methods matrix, providing guidance on appropriate implementation of research methods in accordance with a project’s timeline to optimise the complementation of TMR methods with design-led customer engagement methods. Practical implications – DCI methods provide fresh, non-obvious ways of understanding customer needs, problems and behaviours that can become the foundation of new business opportunities. It is hoped that those in a position of data collection are encouraged to experiment and use DCI methods to connect with their customers on a meaningful level and translate these insights into value. Originality/value – This paper provides original value to a new understanding of how design techniques can be applied to complement and strengthen existing market research strategies. This is crucial in an era where business competition hinges on a subtle and often intimate understanding of customer needs and behaviours.

scholarly journals Mapping of Research Publications Concerning Disabilities and Entrepreneurs as Scientific Communication Activities

2021 ◽  
Vol 5 (1) ◽  
pp. 117
Author(s):  
Hanny Hafiar ◽  
Priyo Subekti ◽  
Yanti Setianti ◽  
Nurul Asiah
Keyword(s):  
Intellectual Disabilities ◽  
Students With Disabilities ◽  
Research Method ◽  
Scientific Communication ◽  
Research Trends ◽  
Employment Opportunities ◽  
Research Results ◽  
The Third ◽  
The Subject ◽  
Disability Research

Limited availability of employment opportunities, making some with disabilities intend to become entrepreneurs. There are a number of research results related to disability and entrepreneurship that have been published and indexed on the Garuda portal. The publication of research results is one of the scientific communication activities. This research aims to map a number of these studies. The research method used is descriptive quantitative. Based on the results of the analysis, it is known that research related to disabilities and entrepreneurship which is published in national journals and indexed on the Garuda portal, the majority of the research content makes the disability community the subject of its study, is followed by disabled entrepreneurs and students with disabilities and makes people with disabilities, in general, the subject of their studies. followed by hearing, physical, visual and intellectual disabilities. Furthermore, there are four clusters of keywords related to the results of disability and entrepreneurial research. The first cluster of entrepreneurs is associated with training, education, ability, motivation, and finance. The second cluster of entrepreneurship is associated with skills, vocational, character, independence, and marketing. The third cluster, entrepreneurship, is associated with mentoring, empowerment, business, and community. The fourth cluster connects entrepreneurship with, welfare, accessibility, economy, and entrepreneurs.Keywords: Scientific communication, entrepreneurship, disability, research trends, concepts ABSTRAKKeterbatasan lapangan kerja, membuat sebagian disabilitas memiliki harapan untuk dapat menjadi wirausahawan. Terdapat sejumlah hasil riset terkait disabilitas dan wirausaha yang sudah dipublikasikan dan terindeks di portal Garuda sebagai salah satu aktivitas komunikasi ilmiah. Oleh karena itu riset ini bertujuan untuk melakukan pemetaan atas sejumlah riset tersebut. Metode yang digunakan adalah deskriptif kuantitatif. Berdasarkan hasil analisis dan pembahasan, diketahui bahwa riset terkait disabilitas dan wirausaha yang dipublikasikan dalam jurnal nasional dan terindeks di portal garuda, mayoritas dari isi riset menjadikan komunitas disabilitas sebagai subjek kajiannya, diikuti oleh wirausahawan disabilitas dan siswa disabilitas, serta menjadikan penyandang disabilitas secara umum sebagai subjek kajiannya, diikuti oleh disabilitas pendengaran, fisik, penglihatan dan intelektual. Selanjutnya terdapat empat klaster kata kunci terkait hasil riset disabilitas dan wirausaha. Klaster pertama wirausaha dikaitkan dengan pelatihan, pendidikan, kemampuan, motivasi, dan keuangan. Klaster kedua wirausaha dikaitkan dengan keterampilan, vokasional, karakter, mandiri dan pemasaran. Klaster ketiga, wirausaha dikaitkan dengan pendampingan, pemberdayaan, usaha dan komunitas. Adapun klaster keempat menghubungkan wirausaha dengan, kesejahteraan, aksesibilitas, ekonomi dan pengusaha.Kata Kunci: Komunikasi ilmiah, wirausaha, disabilitas, tren riset, konsep

scholarly journals Agent-based Market Research Learning Environment for New Entrepreneurs

Respuestas ◽  
2012 ◽  
Vol 17 (1) ◽  
pp. 11-19
Author(s):  
Alejandro Valencia ◽  
Oscar Salazar ◽  
Demetrio Ovalle ◽  
Gabriel Awad
Keyword(s):  
Learning Environment ◽  
Market Research ◽  
Research Strategies ◽  
Agent Based ◽  
Prototype Development ◽  
System A ◽  
Systems Learning ◽  
Market Niche ◽  
Development And Validation ◽  
Future Work

Due to the importance of creating alternative mechanisms to generate know-how on potential markets for new entrepreneurs this paper proposes an agent-based learning environment to help them learning market research strategies within new businesses. An instructor agent, serving as a learning assistant within the MAS environment guides new entrepreneurs to identify their most adequate market niche. The integration of MAS-CommonKADS and GAIA methodologies is used along with AUML diagrams in order to design and develop this agentbased learning environment, called MaREMAS. The paper thus describes all the stages concerning MaREMAS construction focusing on the conceptualization, analysis, design, prototype development, and validation. The tests developed in the MaREMAS learning environment were satisfactory, however, it is proposed as future work to provide the system a more robust statistical module that allows a better analysis of the research variables and hence be able to generate more useful suggestions to the entrepreneur.Keywords: Agent-based learning environments, market research strategies, entrepreneurship, intelligent learning systems, learning helpers modeling

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