Business ethics: A literature review with a focus on marketing ethics

1989 ◽  
Vol 8 (9) ◽  
pp. 695-743 ◽  
Author(s):  
John Tsalikis ◽  
David J. Fritzsche
Keyword(s):  
Literature Review ◽  
Business Ethics ◽  
Marketing Ethics

scholarly journals Marketing Ethics and Relationship Marketing - An Empirical Study that Measure the Effect of Ethics Practices Application on Maintaining Relationships with Customers

2016 ◽  
Vol 9 (9) ◽  
pp. 78 ◽  
Author(s):  
Muhammad Alshurideh ◽  
B. H. Al Kurdi ◽  
Anu Vij ◽  
Zaid Obiedat ◽  
Abdallah Naser
Keyword(s):  
Literature Review ◽  
Empirical Study ◽  
Relationship Marketing ◽  
Strong Influence ◽  
Marketing Ethics ◽  
Extensive Literature ◽  
Telecommunication Sector ◽  
Ethical Practices

<p>The purpose of this study is to measure the effect of ethics embedded practices on maintaining long-term relationships with customers. Based on an extensive literature review, four elements of marketing ethics, namely, honesty, autonomy, privacy and transparency were identified and examined by utilizing a sample of 360 participants. Adopting a quantitative approach, the study conducted on telecommunication sector subscribers revealed that the elements of marketing ethics affected an organization’s ability of maintaining long-term relationships with customers and had a strong influence on feedback, transparency and privacy. The results also showed the crucial role of generating feedback from customers for creating and maintaining long-term relationships. The results will enable marketers to not only analyze the importance of adopting ethical practices in their strategies but also the relative relevance of these practices as perceived by customers.</p>

scholarly journals IMPLEMENTASI ETIKA BISNIS ISLAM DALAM PERUSAHAAN PENYELENGGARA PERJALANAN IBADAH UMRAH DAN HAJI DI MUBINA TOUR INDONESIA KABUPATEN GRESIK

2020 ◽  
Vol 7 (12) ◽  
pp. 2419
Author(s):  
Aisyah Amini ◽  
Suherman Rosyidi
Keyword(s):  
Literature Review ◽  
Business Ethics ◽  
Economic Condition ◽  
Preliminary Survey ◽  
Case Study Method ◽  
Islamic Business Ethics ◽  
Qualitative Descriptive ◽  
Collecting Techniques ◽  
Descriptive Approach

ABSTRAKPelaksanaan ibadah umrah di Indonesia dari tahun ke tahun mengalami peningkatan yang signifikan. Hal ini didorong dengan semakin baiknya kondisi perekonomian di Indonesia. Untuk itu diperlukan perusahaan penyelenggara perjalanan ibadah umrah dan haji yang memfasilitasi para jamaah untuk melakukan ibadah menuju ke tanah suci. Mengenai hal tersebut, sudah seharusnya perusahaan penyelenggara perjalanan ibadah umrah dan haji menerapkan etika bisnis Islam dalam menjalankan aktivitas bisnisnya. Hal ini sangat penting dikarenakan banyak terjadi pelanggaran etika bisnis Islam yang dilakukan oleh beberapa perusahaan, tidak terkecuali oleh perusahaan travel umrah haji, seperti yang banyak diberitakan dibeberapa media yang dibuktikan dengan banyaknya jamaah yang gagal berangkat ke Baitullah. Penelitian ini menggunakan pendekatan penelitian kualitatif deskriptif dengan metode studi kasus. Teknik pengumpulan data yang digunakan peneliti yaitu survei pendahuluan, observasi, wawancara, dokumentasi dan studi literatur. Berdasarkan hasil penelitian, penelitian ini menunjukkan bahwa Mubina Tour Indonesia kabupaten Gresik telah menerapkan etika bisnis Islam dengan cara menyampaikan secara jujur dan benar, senantiasa berusaha untuk selalu menepati apa yang telah dijanjikan, membekali semua karyawan dengan berbagai skill dan mengemas promosi dengan trik-trik yang menarik.Kata Kunci: Etika Bisnis Islam, Perusahaan Penyelenggara Perjalanan Ibadah Umrah dan Haji. ABSTRACTPerforming Umrah in Indonesia year by year has been experiencing a significant increase. It is motivated by a better economic condition in Indonesia. Therefore, Umrah and Hajj Travel Organizer Company is needed to facilitate Muslim pilgrims to pilgrimage to Mecca. According to this, this kind of company shall implement Islamic business ethics to run their business activities. It is very important because there are many Islamic business ethics violations committed by some companies, unexceptionally Hajj and umrah travel companies as widely reported in several media. It was proven by the large number of pilgrims who failed to go to Baitullah. This research used a qualitative-descriptive approach with the case study method. Data collecting techniques used by the researcher are preliminary survey, observation, interview, documentation, and literature review. The result of the research shows that Mubina Tour Indonesia in Gresik Regency has implemented Islamic business ethics by delivering information honestly and truthfully, always trying to fulfill what has been promised, equipping all employments with many various skills, and packaging promotion with interesting techniques.Keywords: Islamic Business Ethics, Umrah and Hajj Travel Company.

scholarly journals Business and Marketing Ethics in Islam: A Conceptual Study

2020 ◽  
Vol 1 (2) ◽  
pp. p10
Author(s):  
Mohiuddin M. G. ◽  
Md. Juwel Ahmed Sarker
Keyword(s):  
Content Analysis ◽  
Business Ethics ◽  
Secondary Data ◽  
Marketing Ethics ◽  
Islamic Ethics ◽  
Related Literature ◽  
Recruitment Practices ◽  
Ethical Concept ◽  
Conceptual Study ◽  
The Universe

Islamic ethics positions men in relation to Allah, his own self and the universe. Interest about Islamic ethics in business and marketing practices has been growing among the various segments of populations including academics, manufacturers, consumers, workers, and mass people. The present study aimed at exploring the ethical concept of business and Marketing in Islam. As the study is a conceptual in nature, it is mainly based on content analysis and used secondary data and information. To attain the objectives, the study consulted Holy Qur’an, different books of Hadith, journal and related literature. The study revealed that, the principle of faithful observance of contracts, abstaining from false advertising and mis-presentation, accurate measurement, non-indulgence in hoarding and profiteering, avoiding destruction of surplus produce, prohibition of interest and unlawful trade, fair and just recruitment practices, brotherly treatment of workers, protection from environmental pollution, are only illustrative of business ethics in Islam. This study also emphasizes the necessity of further study on the implications of Islamic principles in the context of present-day business and marketing situation so that these principles could be operationalized.

scholarly journals ETIKA BISNIS ISLAM: TEORI DAN APLIKASI PADA PERUSAHAAN MANUFAKTUR

2016 ◽  
Vol 7 (2) ◽  
pp. 113
Author(s):  
Laili Latifah Puspitasari
Keyword(s):  
Business Ethics ◽  
Environmental Ethic ◽  
Marketing Ethics ◽  
Business Practices ◽  
Research Subjects ◽  
Business World ◽  
Maximum Benefit ◽  
Islamic Business Ethics ◽  
Collection Data ◽  
Negative Effect

<p><strong>Abstract</strong></p><p>The business world cant be separated from business ethics. Many research results indicate apositive relationship between business ethics and corporate success. So far, dishonest business practices, which is only concern of the maximum benefit and cause negative effect for other will lead to company breaking, even a big company. Become aware of business ethic, people began to emphasize the importance of relationship factorsin business ethics. So the purpose of this research was to analyze the application of Islamic business ethicson profitability of Rumah Yoghurt based on employee prespective. This research used a qualitative descriptive approach, which systematically describes the focus of research on the relationship of the application of Islamic business ethics on profitability of the company based on employee perspective. Research subjects were 30 employees Rumah Yoghurt. Analysis of the data conducting in four stages: data collection, data reduction, data presentation, and conclusion. The results showed that the islamic bussiness ethics which was adopted by Rumah Yoghurt become the effective way in improving profitability of the company. It was proven by the average overall score of high employee questionnaire results, both on the ethical a spects of management, marketing ethics, and environmental ethic. Running its business and operations, rumah yoghurt has islamic bussiness ethic standart which become guideline for entire business activities and operations. Implementation of those standart properly will lead to profitability increase.</p><p><strong>Abstrak</strong></p><p>Dunia bisnis tidak bisa dilepaskan dari etika bisnis. Banyak hasil penelitian menunjukkan adanya hubungan positif antara etika bisnis dan kesuksesan perusahaan. Pada akhirnya praktek bisnis yang tidak jujur, hanya memikirkan keuntungan maksimal dan merugikan pihak lain akan membawa perusahaan besar sekalipun akan hancur. Bersama dengan semakin besarnya kesadaran etika dalam berbisnis, orang mulai menekankan pentingnya keterkaitan faktor-faktor etika dalam bisnis. Maka tujuan dari penelitian ini adalah analisis penerapan etika bisnis Islam terhadap tingkat profitabilitas Rumah Yoghurt berdasarkan perspektif karyawan. Penelitian ini menggunakan pendekatan kualitatif deskriptif, yang menggambarkan secara sistematis tentang fokus penelitian yaitu hubungan penerapan etika bisnis Islam dengan tingkat profitabilitas perusahaan berdasarkan perspektif karyawan. Subjek penelitian merupakan 30 orang karyawan Rumah Yoghurt. Analisis data melalui empat tahap, yaitu: pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Pengumpulan data menggunakan metode penyebaran kuisioner, wawancara, observasi, dan dokumentasi. Dari hasil penelitian menunjukkan bahwa etika bisnis Islam yang diterapkan oleh mayoritas karyawan efektif dalam meningkatkan profitabilitas perusahaan. Hal tersebut dibuktikan dari keseluruhan rata-rata skor hasil kuisioner karyawan yang tinggi, baik pada aspek etika manajemen, etika pemasaran, maupun etika lingkungan. Dalam menjalankan kegiatan usaha dan operasionalnya, Rumah Yogurt memiliki standar pedoman etika bisnis Islam yang dijadikan landasan seluruh kegiatan usaha dan operasional perusahaan. Apabila perusahaan dapat menerapkan pedoman etika bisnis Islam tersebut dengan baik dan secara berkelanjutan, maka diyakini oleh sebagian besar karyawan, tingkat profitabilitas perusahaan akan meningkat.</p>

scholarly journals Business Ethics and Social Responsibility

2019 ◽  
Vol 17 (Suppl.1) ◽  
pp. 586-588
Author(s):  
Nadia Marinova
Keyword(s):  
Decision Making ◽  
Business Ethics ◽  
Social Responsibility ◽  
Negative Impact ◽  
Positive Influence ◽  
Moral Values ◽  
Marketing Ethics ◽  
Universal Approach

There is still no universal approach to marketing ethics. However, it is an important factor in encouraging marketing decisions that are acceptable to the company as well as being beneficial to society. Social responsibility in marketing refers to the organization's duty to maximize its positive influence and minimize the negative impact on society. Because if ethics refers to moral values that guide decision-making by individuals, social responsibility affects the influence of the organization's decisions and society in general.

scholarly journals The Influence of Marketing Ethics and Consumer Ethics on Consumer Behaviour and Decisions Before and During COVID-19 Pandemic: A Literacy Study

2021 ◽  
pp. 74-80
Author(s):  
Sahri Prayitno ◽  
Setyo Riyanto ◽  
Luthfita Ayu Diarta
Keyword(s):  
Consumer Behavior ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Customer Loyalty ◽  
Consumer Behaviour ◽  
Consumer Ethics ◽  
Marketing Ethics ◽  
Product Choices ◽  
And Behavior ◽  
A Company

One of the focuses of marketing in a company is how to achieve customer loyalty. That is reflected in how companies maintain brands, consumers, and product-consumer relationships. In some cases, companies focus solely on profit, resulting in the company losing its reputation. There is an opinion that consumers demand ethics and responsibility from companies to stakeholders, in this case, consumers. Consumers in this position can provide feedback regarding the company's marketing ethics. During the COVID-19 Pandemic, consumers are also more vigilant and careful in choosing products. So, with the COVID-19 Pandemic conditions like this, it is necessary to study whether consumer ethics in determining product choices and behavior towards products will be affected and whether a company's marketing ethics also influence product determination and consumer behavior towards products. This article aims to examine whether marketing ethics and consumer ethics influence consumer behavior and decisions to buy a product or interact further with the product, especially in the current era of the COVID 19 Pandemic. And the method used for this article is a systematic literature review. From this research, it is concluded that marketing and consumer ethics have a role in influencing consumers to choose to buy products and the responses given after making a purchase or through transaction experience with a company. And consumer behavior and decisions are very dependent on how ethical the company is in marketing its products both before and during the COVID-19 Pandemic

scholarly journals ANALISIS ASPEK RELIGIUSITAS TERHADAP ETIKA BISNIS PEDAGANG PASAR MUSLIM PUSAT PASAR KOTA MEDAN

2018 ◽  
Vol 7 (1) ◽  
Author(s):  
Akrim Ashal Lubis
Keyword(s):  
Literature Review ◽  
Business Ethics ◽  
Sampling Technique ◽  
Field Studies ◽  
Religious Aspects

This study aims to analyze the religiosity aspect of the business ethics of Muslim market traders in the central market of Medan. The method used in this study with the approach of literature review and field studies in the central market of Medan city with a population of 490 respondents with sampling technique of 97 respondents. The aspect of religiosity is limited by one variable of worship practice which includes prayer, fasting, zakat, and hajj. Furthermore, the variables of business ethics include value of honesty, fairness, discipline, and responsibility. The results of this study indicate that religious aspects contribute in improving the business ethics of central traders of Medan city market. Thus, the higher the level of religiosity of market traders, the higher the ethics in business.

Sign in / Sign up

Export Citation Format

Share Document